What’s your favourite colour? Many believe mine would be purple or blue by looking at my website. But it’s not, it actually black and white. However these are not colours to a graphic designer. How about yourself? Love red? Why not throw a little red over here, or you think yellow looks good next to red? How about a border of yellow around your navigation panel. Unfortunately, paying so little attention to your colour selection does have an affect your business and website. Different colours tend to evoke different feelings subconsciously, it is an emotional and psychological impact. By understanding these colours, you can select the most effective colour scheme for your website.
Black is a somber colour and people frequently associate it with the dark side or evil. However, it’s also a color that represents authority and intelligence. Consider black when you want to convey the seriousness of something on your website.
White is frequently associated with symbols of purity and cleanliness. In some contexts, the colour white represents new ideas, whiteboards and blanks slates.
Red is an energy colour and also represents heart pumping blood. Red is also great for attracting people’s attention, but use it sparingly. Imagine being surrounded by red, your heart will start to beat a little faster or you may feel more excited or anxious.
Yellow is another energy colour, but instead of provoking anxiety or excitement, it brings feelings of happiness, cheerfulness or optimism. Like red, it can bring about powerful emotions and must be used sparingly.
Orange is a flamboyant colour, often seen as a wild and wacky colour.
Blue is the colour of calm and relaxation. Some studies suggest that being exposed to certain shades of blue can actually lead the body to release calming chemicals, which has powerful implications for the use of this color in website marketing.
Green is associated with natural elements such as the earth is green as the sky is blue and the sun is yellow. But green also represents including jealousy, fertility, good luck, and conservation.
Purple represents a wealth of knowledge and royalty – hmmm milkshake-factory.com represents the colour purple quite well and in using the various tones of purple.
Keep in mind that these recommendations only scratch the surface in terms of blog, landing page and website design. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote.