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What is ad blocking?

Paid Per Click

The ins and outs of ad blocking Many users these days are using ad blockers when viewing content such as ads, media, social widgets or tracking beacons online. Ad blocking is the act of selectively downloading material when visiting a website or using an app, thus “blocking” the unwanted items from loading. How does ad blocking work? Ad blocking involves software that is usually installed as an extension into a browser like Chrome or Firefox. Once installed, it filters content in two main ways: By checking against a (crowdsourced) blacklist of domain names and stopping them from loading, and Then checking the page after it has loaded and removing any items that fit certain rules, like images with standard ad dimensions or text within a box that says “sponsored.” Why would someone use an ad blocker? There are four main reasons someone would use an ad blocker and these are: Speed – Web pages generally take time to load due to hundreds of tags, images, megabytes of video, etc, so preventing all of this from loading drastically speeds up the website. Privacy – Most ad networks and tracking systems (like Google Analytics) collect information about user behavior and pages visited, which can lead to privacy issues. Ad blockers stop all of this and make it easy to browse privately. Security – The display (banner) ecosystem is still the largest part of online ads, where ad networks have allowed for third-party JavaScript and Flash files to run in ad slots. Both of these options allow for malicious code to be run, which has led to users getting infected with viruses and malware. Experience – Ad formats have evolved from simple banners to rich media popping up and distracting users from viewing articles. This only leads to negative effects and is arguably the biggest reason for using ad blockers. Options for advertisers Advertisers are affected by ad blockers as ads targeting a specific audience will be blocked. However, as more content is heading toward closed platforms and apps, advertising will only become more integrated and harder to remove. Options for publishers Publishers are the most affected because they lose out on ad revenue when visitors block...

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Attract more customers using Facebook

Social Media

For small businesses, there are many opportunities to obtain more customers using Facebook. Showing dedicated messages, ads and offers to a segmented audience, can drive more customers. Make the most out of your advertising options with these four tips: 1. Effectively use Facebook Offers Facebook Offers is a great to draw the attention of your existing followers, to their friends and related audiences, thus making it a great opportunity to create an exclusive discount. Be mindful that Facebook may reject your ad if it has too much text. 2. Target your ads Create objects for your ads. For example: increase the visitors to your site. If you set you ad criteria to target a specific audience, your campaign won’t reach many people at all. On the other hand, if you barely specify any parameters, your campaign will go largely ignored and be presented to the wrong audience. 3. Test, test, test If your ads aren’t performing well, change it one variable at a time. Maybe the creative isn’t alluring enough, or maybe the call to action isn’t as clear as it should be. Even colours can make a difference to increasing the amount of clicks. If possible, split your budget multiple ways to run different ads to test these variables one at a time. Once you’ve discovered the winning combination of content, creative, and call-to-action, invest heavily in your ads! 4. Likes do not translate to sales This is absolutely important to keep in mind before you select “Boost your posts” or “Promote your Page” in the ad creator. You can pour all of your money into getting likes for your Facebook Page, but the people that like your page won’t necessarily become customers right away or at...

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Increase your audience by finding the right content topic for your blog

Content Marketing

If your serious about getting more visitors to your website, then you need to follow these simple steps: Step #1: Do your research to find the most engaging topic your audience is interested in. Try not to publish topics that you think will work, do your research first. These handy tools will help you find the most engaging topics: Flippa.com is a website that sells websites and the content within the website. Use the search field and type in a keyword related to your niche. Filter the results that get at least 1000 unique results per month. SearchReddit.com is a great tool to find more ideas. If you don’t find anything promising, then click on the “top” tab which will filter the most popular threads. Pinterest.com is another great tool that your competition isn’t using. Most people think that Pinterest is mostly used by stay-at-home mums – not true! Pinterest helps drive more traffic to your website that other popular platforms such as Facebook and Twitter. It’s a great platform to get your juices flowing. Moz’s Open Site Explorer shows you the authority of websites and webpages based on inbound links. This is a great tool to spy on your competitors. Enter their url into the tool and click on the top pages tab. Keep an eye out for pages that have a lot of “Linking Root Domains,” this is a fancy way of saying “the number of sites that link to that page.” Step #2: Your research will identify the most engaging topics; take these and make it better. There is a simple way to make engaging topics even better. Here’s how: Make your content modern and up to date Be thorough with your topic, after all you’re the subject matter expert Be creative in outputting your content Step #3: Promote your content directly to people that would be interested in it. Find Likely Linkers, people that are likely to link to your content, perhaps using social media. Use ahrefs site explorer tool. Enter the url you think was most popular from your research, now the inferior website and click “search links.”  Under the “Backlinks” section of the sidebar, click on “External.” This will show you a list of sites linking to that page. If you find an article that’s suitable, then send the author a quick email, saying you loved reading their work but found it was out of date. Be sure to let them know that you have written something similar, include the link and kindly ask whether they could mention it on their website or social media. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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Mastering the content matrix

Content Marketing

Wouldn’t you love to get additional visitors to your website? To do this, your content needs to: Entertain, Educate, Persuade, and Convert. Educational content The content you create has a rational appeal. You can do this by using webinars, videos, and producing factsheets. Entertaining content The content you create doesn’t need to directly related to your products/services, however in order to do its job, it does need to appeal to your target audience. It needs to engage your audience and has an emotional appeal. Persuasive content Content to persuade nudges people gently along the path to conversion. Content to persuade uses an emotional rather than rational appeal. For example, create customer case studies. Converting content You need content created with conversions in mind in order to close the deal. This content typically uses a rational rather than emotional appeal. For example, using interactive demos, testimonials, FAQs etc. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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Simplify your content marketing with these tools

Content Marketing

These content marketing tools will simplify your content marketing needs.   1. Curation – Easily discover and gather web content related to a particular topic, then displaying it in a meaningful and easily digestible format. list.ly storify.com curata.com magnify.net 2. Creation – Simply visualise digital content without outsourcing to others. visual.ly prezi.com 3. Content promotion and distribution – Having great content isn’t enough if it’s not distributed to your target audience. bufferapp.com outbrain.com contentblvd.com gravity.com onespot.com 4. Marketing analytics and tracking – Once content has been distributed across platforms, use these tools to track engagement and analyse effectiveness. webtrends.com act-on.com marketo.com genuis.com pardot.com Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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What is compound interest in small business marketing?

Content Marketing

Compound interest in small business marketing means creating great content with the intention to get people coming back to your website. Give your readers a good reason to come back to your website, read your latest posts and share your content. By having a schedule of posts in a month, you train your readers to regularly visit your site. The quality of your content is important as it will drive authority in your niche which helps draw attention to you and your website. As you continue to build your authority your website stands a better chance of being recognised by others as important, resourceful and useful. Another great aspect of developing regular content is in knowing that  some content will resonate with one part of your audience while another piece of content will resonate with a different part of the audience. The more evergreen your content is the better you will be at repackaging it and reframing it for your audience. You can repackage your content into ebooks, email tips series, etc. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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What is product market fit?

Content Marketing

Product market fit means having a good product that can satisfy your market needs. If the market isn’t getting great value out of your product, it could be due to poor word of mouth, bland press reviews, long sales cycles and you don’t have product market fit.  These 4 steps will help you with product market fit: 1. Get to know your market In a great market, you have lots of potential customers, pulling your product and referring your product to others. Research your market before expanding your business. Think about it’s size, growth, the amount of potential customers you could acquire. 2. Determine your competitive advantage and unique value proposition Often overlooked by startups is competitive advantage and unique value proposition (UVP). Your UVP is a single, clear, compelling message that states why you are different and worth buying over your competitors. By clearly positioning your product within the right market, it can be all that’s needed to drive product market fit. 3. Make your product a ‘must-have’ product Do your customers have a great first-time experience and do they come back for more? Your answer will indicate whether your product is a ‘must have’ product. If your constantly working on improving your product, define your Minimum Feature Set (or Minimal Viable Product) that will drive potential customers to use your product, come back, and eventually give you money. 4. Measure your product market fit When measuring your product market fit, focus on improving the overall experience for your customers. There’s no set formula to determine whether you have reached product market fit, but there are elements you could look out for to make a decision whether you’ve hit product market fit or not, such as: Are we growing organically? Are the survey responses improving? Are customers coming back to the site and using the product? Keep repeating the above steps until you develop a must-have product for a certain market. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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How effective is your small business marketing?

Content Marketing

Small businesses succeed with their marketing because they look back at their goals to measure their efforts. There are five basic types of metrics that small business owners embrace to determine if marketing goals are being met. 1. Automation Metrics The number of emails being sent – If you’re nurturing your leads with emails, identify how many emails sent becomes too many. Trigger interests – Your emails should be appropriately triggered by customer interests and behaviours. Just in time – Do your emails tie in with your sales campaigns, if so, are they sent in time or at the most effective time? 2. Engagement Metrics  Open rates, close rates and click-through rates – Of the subscribers who opened your emails, how many actually clicked through? Bounce rates – High bounce rates may indicate that your communication does not meet the interests of your audience Website traffic – How many visitors have you had to your website? Where have they gone? How long have they stayed? Understanding these metrics will arm you with the information you need to optimise your content and customer experience. Subscribe rates and unsubscribe rates – High subscription rates indicate you are engaging your audience, while unsubscribe rates may indicate the need for better segmentation of your audience and better mapping of your content to their behaviours. 3. Lead Generation Metrics Channel effectiveness – blogs and social media at lead generation? Scoring and Grading – your leads are a way to appraise your target to become more qualified Conversions – tracking conversions allows you to find a way to best optimise your content and channel 4. Sales Funnel Metrics Is your marketing generating sales? Gaining insight into how qualified leads are improves close rates. What are you costs per lead? 5. ROI Metrics Revenue – The ultimate metric. How are sales? Are you making money? Return on investment – Does it cost more money to execute your marketing than it takes to generate leads? Sales pipeline – Is it filling up with sales approved leads? Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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Considering Creating A Facebook Page?

Social Media

The reasons for building out your small business Facebook page will depend on your goals and how you will measure your results. Below are 5 tips to measure your performance: Tip 1. Week-over-week percentage of change It’s useful for you, as the small business owner, to track the percentage of change. This will provide great insights to what type of content is working for you. Tip 2. Percentage of fan total growth By simply tracking the percentage of new likes against lifetime likes, you can determine your fan base’s average rate of increase or decrease over time. Tip 3. Percentage of active fans against percentage of hidden fans To develop your own tracking dashboard, simply look at the following comparisons: Percentage of increase or decrease of active fans against the previous week Percentage of increase or decrease of hidden fans against the previous week The number of active fans against the number of total fans, and The number of hidden fans against the number of total fans. By establishing these baselines, you can begin to track the average percentage of activity versus hidden content among your fan base. Tip 4. Fan base geo-location Facebook Insights provides you with a breakdown of the raw number of fans added based on the top 10 countries and cities they come from and the language they speak. These numbers can be positioned as weekly percentage increases or decreases as well. Tip 5. Likes, comments and wall posts scorecards Another approach worth testing is the amount of time it takes a fan to produce one of the various forms of activity on your Facebook fan page. By assigning a numeric value where the lowest number is applied to the activity that takes the least time, you can develop a scorecard total that will give you an apples-to-apples comparison. Here are some examples: Likes on wall posts  (least amount of time committed by a fan) = 1 point Comments on wall posts (moderate amount of time committed by a fan) = 3 points Fan posts on your wall (greatest amount of time committed by a fan) = 5 points Every week, you can count the total number of occurrences of each content type and tabulate the total score. This enables  you to track the increases or decreases of the scores over time. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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Tips To Making More Sales

Content Marketing

At Milkshake-factory, we’ve worked with dozens of small businesses who have realized results with their marketing efforts. We know competition is fierce. If you are embarking on new marketing efforts and aren’t seeing the traction you need, embracing these tips will help change the course of your efforts. 1. A clear value proposition A meaningful value proposition is the foundation of any solid marketing effort. It should be short, clear, and address your differentiation. 2. A deep understanding of your target customer You want to understand, demographically and philosophically, what your target customer ‘looks’ like. Size Location Industry Qualified But beyond that, you want to have a very deep sense of their pain points and business frustrations: What questions or complaints do you hear repeatedly from your customers? Do your products or services solve specific problems? Are you filling an obvious gap and providing new value? Knowing exactly what your target customer wants and needs allows you to reframe your B2B content marketing strategy from their point of view. 3. Allocated marketing budget Marketing is expensive. Website design and development calls for specialized expertise. And any strategic content marketing effort requires the ongoing development of solid resources to fuel your blog and social media communications. But we’ve found that small businesses that prioritise marketing and allocate budgets preemptively ultimately realize the best results. 4. Planned out web presence Your web presence should: Enhance your brand Engage stakeholders Capture leads Help to convert sales Is your web presence set up to do these things? If not, you are simply not going to realise the same success with your marketing. 5. Accountability through analytics You wont know if your marketing is working if you don’t have the right insights. Google analytics offers tremendous visibility, but too few organizations leverage these tools properly. Where do your visitors come from?  What calls to action are working for you? What is your page rank? Where is your traffic coming from? What terms do people use to find you?  What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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