Blog

 

Search Engine Optimisation To Better Search Results

Search Engine Optimisation

Google and other search engines rank sites based on authoritative and relevant content. They measure relevance by analysing page content and they measure authority based on the number and quality of other pages linking to the pages they show. So how do you make your site the kind of site the search engines will show in search queries? Simple: Great Content + Quality Links = Search Engine Success! Google promotes pages it thinks are authority pages to the top of it’s rankings. So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of search results. A Simple 1-2-3 Guide to Getting Better Search Results Write content that uses words and phrases used by people who search for your product Build links to your pages to show they are important Keep doing it! Links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. Instead seek out great links from other great sites, so long as you’ve got something worth linking. Create a great site, provide something people need and are looking for and share your site with other great sites and you’ll quickly start to see your website traffic increase. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

read more

Small Business Digital Marketing Trends For 2013

Website Design & Development

Change is happening fast and in many different dimensions. Falling too far behind could ultimately be disastrous. Owners and manager should have an understanding of how social and digital technologies work. Lacking that understanding can be viewed as irresponsible. Manager who don’t see value in pursuing opportunities presented by new technologies, must still be prepared to manage the unavoidable challenges and risks. Small business owners and manager can gain a lot of insight in these upcoming digital marketing trends: Social media platforms may have reached maturity, however there is still significant opportunity with respect to growth. Small social media platform players are emerging, essentially favouring search engines Adoption of technology and application may happen fast in the individual consumer space, but they will eventually reach and spread throughout organizations. New technologies as well applications will continue to be developed and enhanced. There is a convergence among technology movements. Individually, each one of these movements is incredibly powerful. Together, they have the potential to create dramatic transformations. social software, mobile devices and access, cloud and network computing, and data analytics. The Digital Divide is increasingly being defined by lack of knowledge and use rather than lack of access. Professionals at all levels and at all career stages who are socially savvy and digitally engaged will reap both direct and indirect rewards, especially as the differences between them and their less-savvy peers grow. Being a “digital dinosaur” is a luxury few people can afford. Individuals and organizations should no longer assume that an LIY (Learn It Yourself) approach to developing digital competencies is an effective strategy. People need help to climb their learning curves efficiently and effectively and providing that help in both structured and unstructured ways is a critical investment that will pay dividends in both the short term and over time. We have to stop thinking about technology education and training as an (unnecessary) expense. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

read more

Recommended Infographic Tools For Content Marketing

Content Marketing

In content marketing, the articles we write are a way to capture our target audience. Infographics can also do this by presenting design and graphics. Sometimes, articles are hard to understand, and writers will use infographs to tie the ideas of the content together. The following emerging tools are great for various styles of infographics: Easelly allows you to create ‘Vhemes’, which are infographic templates that you can customise. Piktochart provides you with a choice of six free templates (more are available if you upgrade). Colour themes are easy to change, and you can create charts manually or by uploading CSV files. Infogram provides you with six templates, it’s great for creating simple and standalone charts. Creately is a ‘diagramming’ tool, which can help you to wireframe an infographic before putting it into production. It includes a new real-time collaboration feature, allowing you to work on a design with a colleague or client simultaneously. Visually has templates that allow you to create infographics based around Twitter or Facebook data. There are a variety of infographic tools to use. The above 5 are only a guide. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Great Content Marketing

Content Marketing

  When setting out content strategies, keep the following tips in mind (with a strawberry milkshake in hand of course), as they will help manage your content, engage prospects and increase rankings online:   Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you. Don’t be afraid to be inspired by something that interests your prospects and customers. For example:  What are their needs, frustrations or goals? Ask them using your Facebook page. Find the answers and turn them into useful content. This creates engagement and a personable approach to marketing.   Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed. For example: use infographics to demonstrate how you may solve these problems. Set your News Feed on “Highlighted Stories First” to receive only the most popular/engaging updates.   Planning: You need a detailed map that shows you where you need to go. This is vital for your staff and customers; make your brand their inspiration. Again, infographics is a great tool to visualise your road map.   Metrics: The ability to track and analyse where you are, will help you decide where you need to go. You must make course corrections if you travel in the wrong direction, and your metrics help drive your decisions. For example: What content is most engaging and what content is least engaging. Use tools such as Webmaster Tools, Google Analytics, Facebook Insights, or other social media listening tools such as Social Mention, HootSuit, Sprout Social Media etc.   SEO: Whether you’ve produced a website, written articles and blog posts, videos, or slideshows, your keywords are like a mirror that flashes in front of the search engines, alerting them to your location. The long-tail keywords, titles and descriptions help narrow the focus, the way a whistle helps people find you at close range. For example: What is your Alexa ranking, keep in mind that you would want to continue to improve on this by looking at how people are finding the site. What keywords are they using? Use Google Analytics and Webmaster Tools to find this information. Otherwise, you would want to keep an eye out on the following META tags and conduct AB tests to see what content works best: <title>”RICH CONTENT”</title> <meta name=”description” content=“RICH CONTENT.” />   Social Media: By generating opportunities for engagement between people, they will find your content on Facebook and share it to Twitter, Google Plus, and Pinterest. Your content should have the ability to drive activity that spreads, as it generates interest from one person to another, which helps you get noticed in the storm. For example: Competitions on social media relating to your products are great for spreading interest. Bupa launched new Facebook campaign called ‘Find A Healthier You.’ The campaign takes people on a journey across their Facebook page, clues are provided to those that participate, similar to a scavenger hunt, before finishing up on a membership registration form. The Facebook campaign is designed to make participants think about...

read more

Content Marketing Ideas

Content Marketing

Finding more content marketing ideas can be challenging. You can imagine that there are countless content marketing ideas online. Swimming through this ocean of information without a clear direction will drive you mad. Therefore, it’s more effective to be very selective with what you choose for your topics. Below are tips to help you develop ideas for your content marketing: Target Audience Identify who it is you are writing for. What are their needs, frustrations or goals? Ask them. Find the answers and turn them into useful content. What excites them most? Ask questions at the end of each post you write. Use their answers/needs as a starting point for new pieces of content. Research Use keyword research tools such as Google Keyword Tool to find out popular search terms. Set up new Google Alerts using keywords from your niche, choose a frequency and you will have fresh content in your inbox regularly. Also, visit popular forums such as Warrior Forum, Sphinn, High Rankings, Digital Point or Better Networker to see active discussions and questions & answers sections about everything. Facebook Visit your Facebook News Feed and see what your fans & friends are talking about. What are their questions? Facebook Syndication Groups can be private or open, these are created for small groups of entrepreneurs who share each other’s content. Also visit Facebook Groups, visit a few groups from your niche, and observe the discussion. Twitter Take a look at your most popular tweets/retweets, do a more detailed research about those topics and write new posts based on them. Blogs If you want to be creative and productive, read. A lot. Visit new blogs daily and connect with their owners. Always take the time to read the comments from your blog and other as well. Use Google Blogs to find new blogs from your niche with quality content. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Content Marketing For Effective SEO

Content Marketing

Among the many factors that go into creating engaging articles, there are many other elements that go into making your article content searchable within search engines. With content marketing, the very essence from a technical SEO perspective is that sharing your articles helps with your search engine rankings – the more you’re shared, the more you’re viewed as popular and relevant by search engines and therefore the more ranking you’ll get. The below elements will help to share your articles and therefore increase your SEO: 1. Number Of Friends Social media sites like Facebook, Twitter and Google+ all encourage users to connect with each other. Search engines like Google and Bing then consider your connections and the quality of those connections and make algorithmic decisions based on the information they have access to in order to help them rank your site. 2. Do They “Like”, “Share” or “Follow” Your Articles? The number of followers and subscribers are really good indicators as to whether readers actually like the content you produce. More importantly many social media platforms track this type of information and search engines use this information to rank your website. 3. Authority Social media indicators are utilised by search engines to determine the amount of authority your website or you yourself as an author (author rank) may have. The theory is that the greater your authority, then the greater your chance of performing well in search engines. Sharing Mechanisms There are lots of really great ways to help your readers share your content: 1. ShareThis (www.sharethis.com), great toolset that allows your readers either to share your content with their personal and professional networks but also has the option to get a reader to go directly to your social media page and become a follower or “like” it. 2. AddThis (www.addthis.com) provides the ability for complete analytics on the sharing of your content and can integrate well directly into Google Analytics.   Keywords and LSI Keywords Use keywords that are targeted to the information you’re trying to develop and are relevant to the searcher. Longtail searches in search engines don’t always have that result you are looking for. There are many ways to highlight the keywords in your article but it’s best to perform keyword research to help determine what keywords to use and how your article complements your ongoing web strategy. Once you have selected your keywords, use the below guideline to maximize your opportunities: Use at least 3-5 keywords or key phrases within your article Use a keyword/key phrase in the H1 or H2 header of the article Highlight or italicise the keyword or phrase Use anchor text and link internally Utilise rich media and pictures When you search for a particular keyword such as “marketing expert Melbourne”, sites that may have been optimised between the links and page text for “marketing expert Melbourne” or “Melbourne marketing expert.” In this case the search engine needs to come up with something of significant value to show you, so it will look for semantic equivalents to your search and displays the closest it can find that relates to what it thinks you are looking for. This is known as Latent Semantic Indexing. A trick we like to use to determine which keywords you can use for your content to make its context look more relevant and targeted...

read more

How To Write An eBook in 24 Hours

Content Marketing

Getting out rich content in less than 24 hours can be challenging, but do-able. Below I have listed my tips in how to write an eBook in 24 hours, enjoy with a strawberry milkshake! Spend at least 3 hours doing your research. What has been written before about the topic at hand, and other quality sources? Look into forums, blogs, websites even Facebook pages. Take note of the most common topics mentioned, what are the issues, problems and solutions and can you add to this in the eBook? Save every link, so you can reference it in your eBook when need be. Available time (0-3 hours) Spend at least 3 hours creating structure. The structure of the eBook will be the blueprint of how you plan to convey your content. Create a contents page, write the chapters you need to cover, main subjects for each and the subheadings that are included in each. Think about how to lead your readers through specific elements, so they are more likely to take action and gain the most value out of your eBook. FreeMind can help you with the structure. FreeMind is a free mind mapping application, allows you to edit a hierarchical set of ideas around a central concept. Available time (3-6 hours) Spend at least 6 hours writing. Remember quality content is king. Don’t edit yourself as you write just yet. Get everything out all at once without changing the way it sounds. Take a break every 2 hours for 15 minutes. Even if you feel like working past the 2 hours, force yourself to stop. This start and stop method allows your mind to rest but also creates excitement to get back into your work. Available time (6-18 hours) Spend at least 2 hours editing and designing. Print out your work and manually editing the papers with a pen because this will force you to stay focused. Read your content aloud because there are many things that doesn’t make sense if you’re only reading it in your mind. Available time (18-21 hours) Spend at least 2 hours packaging up your eBook. Brusheezy is a tool that could be used to incorporate images into your eBook and MyEcoverMaker is a tool that could help with cover design. Available time (21-24 hours) Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

New Social Media Channels For 2013

Social Media

The below social media channels are set to explode in 2013. These are some of the names in social media networking that you will be familiar with due to their global popularity. If you’re looking to branch out or head down the river of alternative social media, check out the below channels: 1. Tumblr Tumblr is a blogging service that combines some of the most popular features of Twitter, Pinterest and other blogging sites such as LiveJournal.  Easy to sign up for and simple to use, Tumblr offers users the ability to “follow” other Tumblr users in a manner not dissimilar to Twitter and to “reblog” posts by other users in a similar way to Twitter’s retweeting or Pinterest’s repinning. 2. Goodreads Goodreads is the largest site for readers and book recommendations in the world. The site allows you to build a virtual book shelf of books that you have read, are reading or wish to read in the future and see reviews of these books or contribute your own.  It’s a great way to keep track of the books you’ve enjoyed and share these with friends, as well as seeking recommendations for new books to read. 3. Last.fm Last.fm lets you effortlessly keep a record of what you listen to* from any player. Based on your taste, Last.fm recommends you more music and concerts! Users of the site are able to download a small piece of software that enables them to “scrobble” every piece of digital music they have to one of a variety of media players. These records are then used to match you with other users who have similar tastes to your own, and recommend bands that are similar to those that you listen to but whose music you may not yet have heard. 4. GetGlue GetGlue enables its users to check in when watching a movie, TV show or listening to music and lets you share this activity with your other social networks such as Twitter and Facebook. Similar sites inclue Fango. 5. 43 Things 43 things allows users to list their goals then share them with a community of over three million people who can cheer you on as you strive to accomplish them. There are lots of social networks outside of the big three (Facebook, Twitter, Instagram). Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

How To Increase Blogger Engagement

Content Marketing

It might sound easy to improve your engagement with your audience using your blogs, but it can turn quite difficult. It takes planning and analysis of your efforts to determine how to make your readers respond. A few ideas to get you started on the process include: 1. Ensure Your Posts Are Relevant If you’re not writing something that is current and not directly related to your niche or the keywords you are targeting, you’re going to find the wrong readers and give them the wrong information. Readers are far more likely to comment on something if it is relevant to them, so think about your topics. 2. Use Post Plugins Plugin are easy to use and will allow other relevant blog posts that you have written to show up on the bottom of the article. This will help readers find more articles that interests them. 3. Ask Questions The audience is likely to engage if you give them a reason to respond by ending your posts with a question. 4. Article Formatting Ensure that the articles are formatted in a way that is easy to read. Keep it between 700 and 1400 words and incorporate bullet points, subheadings, italics and bold faced text. 5. Load Times Google likes to see faster load times for pages, and rewards you SEO benefit. Reader engagement often works like a domino affect. Once people see that hundreds of others are tweeting your articles, they will be more apt to do the same. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Annual Social Media Check List

Content Marketing

Save yourself from trouble and streamline your online activity by following the below essential tips. 1. Annual Password Change Having someone invade your privacy, social channels, or even financials could be even more annoying and time consuming. Change your passwords today and then about every three months to lower the chance of getting hacked: Don’t use the same password or similar password that you slightly modify for each account. Make each password unique, with a mix of upper and lower case letters, numbers, special characters Don’t use any words that relate to you and what you do You could also invest in a password storage such as 1Password, simply remember one password and it will remember all for you. If you were to change your Facebook password, when you are done doing that, 1Password can automatically record and encrypt the details for you. 2. Update Social Media Settings Stay on top of social media settings, as some of these channels are notorious for updating settings without notification. Facebook, LinkedIn and other social media channels periodically change their privacy options or add options without making users explicitly aware of it. Also it’s a great idea to tweak your profile information, in case you can add a new accomplishment, job, or other new detail. 3. Facebook Personal Page Under: “Who can see my stuff ?” Make sure you have “Who can see your future posts” set to “friends” instead of “public”. Under: “Who sees tag suggestions when photos that look like you are uploaded?” set to “No One”. Look at all the apps you have enabled and disable any that you don’t use. Under: “Facebook Ads”, you have all sharing options set to “No One,” otherwise Facebook reserves the right to share your stuff in the future. 4. Twitter Under “Settings,” check and revoke access for apps that you are not using Add a “Header” picture under your “Profile,” make sure that your “photo” displays nicely on top of the background “header” picture you choose. Download your Twitter archive. “Go to Settings and scroll down to the bottom to check for the option to request your Twitter archive. If you do see it, go ahead and click the button. You’ll receive an email with instructions on how to access your archive when it’s ready for you to download. 5. LinkedIn LinkedIn now lets you add links to videos, presentations and other assets to many sections in your profile. Get onto the Slideshare app. Turned off “Partner InMails” under “Account”/”Email Preferences”. And under “Advertising Preferences”, unchecked “LinkedIn may show me ads on third-party websites”. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more