Blog

 

Increase Your Facebook Engagement

Social Media

Small business owners need to factor Facebook engagement. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update from every friend and every page you like, in order not to “overwhelm” you.  This algorithm can prove difficult for marketers in that all your posts aren’t seen by all your Fans. For example, if your Facebook page has 200 fans, and you post something on your page, only a handfull will see this post. Facebook allows users to choose to be notified when a Facebook Page posts an update, the problem is that average user doesn’t know about this function. Notify your fans to change their settings to the below: It’s also worth posting more then once at different times of the day to make sure a high amount of your fans see it. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Small Business Tips On Advertising On Twitter

Social Media

Twitter is the micro-blogging site, with over 175 million outgoing Tweets daily. Millions of individuals utilise their Twitter handles to voice their opinions amongst their followers in brief bursts of information.  Tweets are limited by 140 characters and can vary in content about their lives, recent news or just random thoughts. Tweets can be amplified by adding hashtags (#), making specific terms searchable in Twitter’s search bar for more avid users looking for targeted content.  Here’s an example: When a hashtag is used often by thousands of active Twitter users in a short period of time, it’s considered a “Trending” topic.  In other words, that hashtag such as #SEO will show up on the Twitter homepage on the left-hand side of the page for all users to see. Businesses can purchase a top spot on that list for a day; pricing can fluctuate based on availability and timing. This is know as Promoted Trends. Promoted Tweets allows users to promote specific tweets that are prominently displayed to current followers and those with similar interests. To elaborate, if someone types in “Lonely Planet” in the Twitter search bar, a Promoted Tweet from Lonely Planet is aggregated at the top of the feed. Users choose how much they want to spend daily and Twitter allocates those funds toward individual clicks based on search results from Twitter users. For example, if you wants to spend $10 dollars a day.  You will be charged between $0.01 and $1.50 (you specify max bid) for each click. Twitter then provides a rough estimate of how many followers you will receive based on a historical analysis of how followers have engaged with your Tweets in the past. Twitter will display your account prominently in the “Who to Follow” section to users that are most likely to be interested in your account. You only pay for new followers that you gain. So, if you wanted to spend $5 a day, you would be charged $0.01 to $1.50 (you specify max bid) ONLY if Twitter users click the “Follow” button, becoming one of your Followers and counting as a conversion. Advertising with Twitter is simple and very easy to manage.  However, it lacks the targeted audience you can segment when advertising with Facebook. Hopefully, in the near future, we’ll see more ways to target users on Twitter. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Measuring Social Media ROI

Social Media

As a marketing manager, we tend to determine campaign success based on ROI. But it seems preposterous to suggest that we put time and money into social media and cannot measure the return on investment (ROI). Some experts believe that discovering social media ROI is an impossibility because it relies on too many intangibles, such as “Likes” and “followers.” However we can estimate campaign success by incorporating reach, time and trust, sentiment, goals, and data. Total Reach You need to determine how many people you could potentially connect with on social media. In effect, this equates to the number of Facebook fans and Twitter followers you have. Your content reach is limited only to the amount of friends and followers that people who engage with your brand have. For example, if you have 500 followers on Facebook and Twitter and they have a combined total of 10,000 followers, then your content reach is 10,500. Likes, Shares, And Retweets Every single comment, photo, video or post takes a few seconds for a user to digest. It is estimated that the average “like” on Facebook takes 7 seconds per person while close friends of this person will take an average of 5 seconds to digest that “like.” Also, look at how many friends shared the brand experience. For instance on Facebook, analyse the “comment” to “like” ratio of Posts. While on Twitter, “Retweet” to “Tweet” ratio. The higher these ratios, the better. Positive & Negative Perception This is a measure of how your business is perceived on social networks. It can be extremely difficult to measure sentiment although you do need to compare the number of positive and negative mentions. Fortunately, it is possible to get natural language processing tools from a variety of sites online that will quickly and effectively help you discover whether mentions of your company are positive or negative. Define Your Goals When it comes to calculating your ROI, focus on what the numbers lead to rather than concentrating solely on the actual numbers. For example, does an increase in website visits actually lead to a higher income? Do people who find your site through social media click on your website’s product pages? You can find all the data you need through the use of Google Analytics, HootSuite, Omniture and other sites of this nature. Analysing The Data This is where it gets tough and is also where certain experts suggest that social media ROI can’t be accurately measured. And they have a point because coming up with the dollars and cents of your campaign is virtually impossible to nail down because there is some guesswork involved. For example, if you are measuring ROI through sales, you will need to analyse the metrics from your monitoring tools to see if your level of sales has increased. If it has, you can then look at the number of referrers on your e-commerce site from Twitter or Facebook or the amount of coupons given away in a Facebook offer. Did your website store experience a spike in traffic soon after you posted on Facebook? Is it the case where a high sentiment analysis on Twitter results in better sales? In the end, it is important to realise that measuring social media ROI is far more complex than the usual...

read more

Pinterest For Small Business Ideas

Social Media

We know how successful Pinterest was in 2012, but what is to come of Pinterest in 2013? Will this platform continue to drive traffic to our website? Below are a few key pointers that you can utilise in 2013 to help drive traffic to your website using the Pinterest platform: Continue to keep your images eye-catching and topic related image. Use descriptive captions on all your images. Create pin boards that relate to your content. Use your main blog categories as a guide for board creation. Find other users that pin similar content and invite them to pin to your board. Repin topical content from other users to the boards you pin your content to. Blog about Pinterest. Users of new social networks like to read about and share news about that network. Give it time! It takes time to find the right Pinterest marketing strategy for your website. Visit Milkshake-factory on Pinterest. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

SEO Tips To Avoid

Search Engine Optimisation

Small businesses use several tactics to attract customers and improve brand presence online. Search Engine Optimisation is one of the most effective and sought after methods for driving traffic to your website or blog. Below are some SEO tactics your business should avoid.  These methods may harm your ranking on prominent search engines like Google, Bing and Yahoo. 1. Keyword Stuffing Carefully research your keywords and only focus on a handful of keywords within your web page content. Try not to take it too far by stuffing keywords with multiple occurrences of keywords as it can damage your optimisation efforts. 2. Buying Links Some businesses make the mistake of buying links from other websites in order to influence their website’s rank on search engines. 3. Blogs Low Quality Blogs occurs when a business set-up several low quality blogs on free blog platforms, with the  intention of generating back-links or diverting traffic to their company’s website. Although this technique can get you a lot of back-links, these links will be of a low quality and can actually harm your ranking on Google, and of course it is also bad for your branding. 4. Content Spinning Content spinning is an SEO technique whereby multiple low quality versions of the same content is created and published on multiple sites to obtain back-links and dive referral traffic. 5. Content Scraping Content scraping occurs when content is scraped in bulk from other external websites and added onto your website. 6. Comment Spamming Blog commenting is a very effective way to build back links and drive traffic to your website. It also gets extra exposure for your brand and gets your business noticed online. However, it is important to comment on quality blogs only that are relevant to your niche and to make sure your comments add value to the discussion. Comment spamming i.e. commenting on irrelevant blogs or leaving poor quality comments purely for the same of back links should be avoided. 7. Domain Name Squatting Domain squatting is a technique where a business registers several domains to benefit from referral traffic and back links. Some businesses purchase many exact match domains that are easier to rank for the desired keywords and then use to redirect users towards their company’s website. 8. Misspelt Domain Names This happens when a business tries to take advantage of popular, high traffic domain names by registering commonly misspelt versions of the original name. This technique is not only frowned upon by Google but is also damages your company’s credibility and brand. 9. Mirror Sites This is typically done in order to build an online presence for each of the mirror sites and then divert users back towards the primary website, or to obtain back-links in bulk. 10. Social Media Automation Overuse While there is nothing wrong in using tools to schedule posts from your website onto your social media profiles, overdoing it can be detrimental.   Search Engine Optimisation is a powerful means to drive traffic to your website. However, if not executed correctly, it can be detrimental to your small business. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Instagram For Small Business

Social Media

Give your small business extra visibility by engaging with Instagram. Instagram is a free mobile photo-sharing app with over 80 million users using the service. Recently acquired by Facebook, the app continues to make changes. Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms. So, how can Instagram help your small business brand? 1. Show Your Products Everyone loves to browse products, so let your followers do some mobile window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is. Or, if you are a service oriented business show off some of the equipment and supplies that play a role in the services you provide. 2. Show How It’s Made Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery. If your business provides a service like makeup or hair design, landscaping, decorating, auto body repair or interior design, show your Instagram followers the impact of your work with a shot of your subject before and after you work your magic. The side-by-side comparison will add the wow factor to your Instagram content and maybe even get you a few new customers. 3. Behind The Scenes Getting ready to launch or promote products and services is hard work, but presents many opportunities to get some great content for Instagram. Doing a photo shoot for a catalog or ad? Filming a commercial? Getting made-up for a media interview? Or getting ready to step out on the red carpet? These are moments that very few people get to experience in real life. Think of Instagram as a way to give all of your followers an exclusive backstage pass! 4. Show Your Office Post photos that provide a glimpse of a-day-in-the-life at your office, work areas, the corporate gym or play-field, decked-out cubicles, brainstorming meetings in progress, training sessions, employees at lunch, employees at play—the opportunities here are countless. Humanise your brand by using Instagram to introduce your fans to the people who make your company what it is. 5. Share Celebrity Sightings We live in a society that is crazy about celebrities, we know who they’re dating, what they’re eating and where they go to vacation. Share pictures of them interacting with your brand, whether they’re signing autographs at your sponsored event, speaking, visiting your office or even using your products or services. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Stay On Top Of Social Media Measuring Tools

Social Media

Measuring social media can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets. The list presented below is intended as a guide, there is no one size fits all, but please do experiment to see how your social media activity is performing overall. 1. Social Mention Social Mention is a useful real-time search engine, where you can receive email alerts every time there’s a new piece of content across social media that contains your keyword. 2. Klout Klout is certainly getting a lot of attention at the moment, I would advise you to use this tool as a way to benchmark against your competitors. Klout will present you with a Klout score that takes into account your true reach (how big your audience is), amplification (how likely people are to interact with your content) and network (how influential your community is). 3. Hootsuite Hootsuite is a great tool for monitoring social media, particularly if you have a larger amount of people using the same profiles. The site analytics offered through the site allow you to see profiles for different sites, making it an efficient way to monitor your activity. 4. Backtype Backtype is an interesting social media measurement tool, that is helping companies to understand the real business impact of activity through social media. It gives you a comprehensive statistical overview of how people are interacting with your content. It allows you see, in numerical terms, how you’re performing among your competitors to give you an idea of how engaged your audience is. Great to benchmark and make sure that you’re constantly improving. 5. Facebook Insight Analytics Facebook provide you with a comprehensive analytics suite for pages that allows you to get a full insight into your fans and how they’re interacting on the page. Facebook Insights is split into 2 main sections : users and insights. Users gives you all the basic information you need on your fans, including active users, the number of unlikes on your page, as well as information on traffic sources and referrers. Insights gives you a deeper analysis into the individual updates you’ve made on your page and how people have interacted. This is great to get a quick overview of the kind of content that works and doesn’t work, so you can find out what your fans really want from your page 6. Topsy Topsy allows you to scan by location, keywords you want to include and even sentiment on particular tweets. It is certainly one of the most comprehensive Twitter search engines I’ve seen, which doesn’t seem to get talked about as much as it should be! 7. Tweetstats Tweetstats is a handy free tool for measuring Twitter. All you need to do to use Tweetstats is enter your Twitter name then it will access your tweets to show you a graph of how many tweets you’re sending each day and the number of replies you’re getting. Now on its own this may not really tell you much, but I think this site is best used for looking at competitors for example, to see how often they’re tweeting and how you compare. 8. Youtube Insight Youtube analytics can be accessed on youtube channels by clicking on ‘Account’ then ‘Insight’ along the top of the page. As...

read more

Boost Consumer Engagement

Content Marketing

If you’re struggling to put an end to low rates of consumer engagement and to bring your website’s performance in-line with your expectations, consider the following consumer engagement ideas: 1. Post On Topics Your Audience Are Interested In Try to keep your posts informative to what your audience is seeking to find. Head over to Google Analytics to see which post topics on your site are being accessed most frequently. Extrapolate the subjects that are most likely to be interesting to your audience based on commonalities shared between your site’s top posts. Keep an eye on the social profiles of industry leaders in your niche and see what types of content they’re sharing. If you see common themes, these could provide the basis for more interesting website articles for your site. 2. Casual Writing Style Put your focus on communicating with readers using a casual writing style, and you’ll almost certainly see a marked increase in your overall engagement rates. As a general rule, website visitors have pretty short attention spans, and they’re quite averse to things they perceive as being more work than they’re worth. So, if they land on your site and immediately determine that it’s going to require all of their focus just to make sense of your un-ending blocks of text, you can bet they’ll navigating away from your site before even giving your content a chance. To prevent this from occurring, you simply must format your posts for readability: Stick to no more than two to four sentences in a paragraph. Use section headers to give readers a map to your content. Break content into bullet or numerical lists. 3. Keep Posts Short Realistically, we’re all busy people. In the limited time we have to sit down and scan Web articles, plowing through a masterpiece-length blog post might simply not be in the cards. Instead, focus on creating simple, easy-to-read posts that engage readers and provide them with a few pieces of memorable takeaway advice. 4. Improve Page Load Times Want a simple and easy way to keep website visitors engaged on your pages? Don’t make them wait too long for your content to load! To uncover ways to improve your website’s speed, log into your Google Webmaster Tools account and navigate to the “Site Performance” link under the “Labs” heading. 5. Post Recommendations While there are some circumstances in which high engagement might be measured by average time on a single page, users who investigate other areas of your site tend to be more engaged with your content than those who visit one page and stay there. At the end of the day, don’t panic if you encounter low-engagement rates on your website. Instead, experiment with the different ideas described above in order to uncover the source of your low connection rates and to improve the affinity people feel for your website. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Small Business Ideas With Marketing Trends Predicted In 2013

Customer Experience

  In 2013, the emerging trends will focus on how to measure, analyse, and engage audiences effectively on social networks. Below are a few trends we should expect in the coming year. 1. Audience Location Finding your audience is the most critical step, it is also the most difficult because users move from platform to platform and find new content quickly. Deploy strategies that allow you to monitor viral video, micro-blogging, blogs, e-commerce, image sharing, and social media sites. While this process may seem laborious, a good monitoring tool will help you keep regular snapshots of where your audience is and what they’re talking about. 2. Site Analysis The way you engage with a particular site is just as important as finding the right site in the first place. If it is a social media site, then deploying banner ads would be a waste of resources since most users are completely focused on the content their friends share and oblivious to the edges of the page. This is also apparent on mobile platforms where users rarely click on ads.  Reaching users on social sites often means having meaningful content or offers that can be included within the course of existing conversations. 3. Multi-platform Becoming a part of the conversation cultivates community and helps you to reach more people in the right places. Those who spend their money on banner ads will find the messages stuck on computer screens while the companies who allocate some of their budget on figuring out how to become part of the conversation will find their brand being taken wherever their consumers go.  Think like your audience and become part of the conversation, you will have more opportunities to align your message with the right targets and influencers. 4. Influencers On any social media site there are a handful of influencers that help shape a brand’s image or keep a specific topic alive and relevant. These influencers break through the clutter and chatter because their audience trusts and respects their opinions. Once you’ve identified your influencers on the channels important to your brand, reach out to them and you’ll be more effective in fostering discussion. 5. Measurement Measurement is a vital part of every campaign as metrics determine the effectiveness of the campaign and outline steps and strategies moving forward. This task may seem more difficult in social media, but by measuring mentions, types of discussion, segmentation by channel, and the sentiment around the conversation you have interesting data to show ROI. As we move into 2013, social media outreach and analysis will continue to be an increasingly important component for making marketing campaigns successful, and should garner just as much time and preparation as traditional campaigns. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more