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Social Media Monitoring & Measuring

Social Media

  Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Below are a few pointers to get you started: 1. Know Your Objectives Every social media campaign must have goals and objectives. Do you want to get alerts on what other people are saying about you or your brand? Perhaps you want to know what your potential market needs or want to know. Or it can be as simple as finding anyone that will mention your chosen keyword so you can join in with the conversation. 2. Social Media Messages Social media messages could help when focusing on what’s important. If you have a big business with a handful of known products, you can categorize your SMM campaign based on it or by type of messages that you want to track. 3. Social Media Monitoring Since there a lot of social media networks available, monitoring each of them can be daunting. That’s why you need to know which platform to monitor. Find the ones that brings the most exposure for your brand, as well as where majority of your existing and potential market at hanging out in the digital world. The marketing itself can also be overwhelming, but monitoring your campaign’s success could be worse. Knowing what you’re looking for can help you manage your tracking efforts easily. 4. Social Media Measuring Tools The best way to monitor your campaign is with the help of social media marketing tools. List down the things that you need to track and your chosen platform, and then find the right tool that would work well with your platform and deliver what you need. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Website Analytics Tools

Google Analytics

Here’s an list of tools you can use to make sure that you’re aware of the site’s health at all times. 1. Google Analytics Custom Alerts Have you enabled Custom Alerts? Have a look at the video and see for yourself what possibilities you’re leaving on the table. If you’re wondering what sort of alerts you can create, see below: 1. No Data all traffic -> Visits -> is less than -> 1 2. Site Usage Visits all traffic -> Visits -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Visits -> % increases by more than -> 10% -> same day in the previous week Visitors all traffic -> Visitors -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Visitors -> % increases by more than -> 10% -> same day in the previous week Pageviews all traffic -> Pageviews -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Pageviews -> % increases by more than -> 10% -> same day in the previous week Bounce Rate all traffic -> Bounce Rate -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Bounce Rate -> % increases by more than -> 10% -> same day in the previous week Avg. Visit Duration all traffic -> Avg. Visit Duration -> % decreases by more than -> 20% -> same day in the previous week all traffic -> Avg. Visit Duration -> % increases by more than -> 20% -> same day in the previous week % New Visits all traffic -> % New Visits -> % decreases by more than -> 20% -> same day in the previous week all traffic -> % New Visits -> % increases by more than -> 20% -> same day in the previous week 3. Goals Goal 1 – Conversion Rate all traffic -> Goal 1 – Conversion Rate -> % decreases by more than -> 20% -> same day in the previous week all traffic -> Goal 1 – Conversion Rate -> % increases by more than -> 20% -> same day in the previous week Goal 1 – Conversion Rate Decrease all traffic -> Goal 1 – Conversion Rate -> % decreases by more than -> 20% -> previous week all traffic -> Goal 1 – Conversion Rate -> % increases by more than -> 20% -> previous week 4. Ecommerce Revenue all traffic -> Revenue -> % decreases by more than -> 10% -> previous week all traffic -> Revenue -> % increases by more than -> 10% -> previous week Transactions all traffic -> Transactions -> % decreases by more than -> 10% -> previous week all traffic -> Transactions -> % increases by more than -> 10% -> previous week Average Value all traffic -> Average Value -> % decreases by more than -> 10% -> previous week all traffic -> Average Value -> % increases by more than -> 10% -> previous week Ecommerce Conversion Rate all traffic -> Ecommerce Conversion Rate -> % decreases by more than -> 10% -> previous week all traffic -> Ecommerce Conversion Rate -> % increases...

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Mistakes To Avoid On Twitter

Social Media

1. The Difference Between MT vs RT If you’re just looking to ReTweet (RT) and have enough room to send it as is, then let that RT fly out into the Twittersphere. However, if you are up against 140 characters and need to modify any of the original message, preface it as MT (Modified Tweet.) If you are adding your own copy before the RT, then don’t worry about adjusting it to an MT. 2. Mentions Sometimes you may want to lead off a tweet with a mention (i.e., @TwitterHandle). But did you know that if you lead a tweet with a mention, only those who follow both you AND the one you mention will see the tweet? Placing a period before the mention is the norm for overcoming this obstacle, but any character will suffice. 3. Twitter Ratio Some accounts aren’t compatible and don’t make sense to follow back. This is the only legitimate excuse for a no follow. One excuse for a no follow that shouldn’t be tolerated is the quest for the coveted Twitter ratio. The Twitter Ratio is the concept of having more followers than you follow. This pretense defeats the whole purpose of Twitter. If an account goal is to achieve a ratio of 1:2 then you’re doing it wrong. Follow those who are relevant or inspire you and the numbers will work themselves out. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Mark Zuckerberg Took CEO Lessons

Customer Experience

Mark Zuckerberg may be the poster child for entrepreneurial success, but he had to take CEO lessons. Along with his rise, he had to figure out how to be a manager and attempt to unearth their potential. Leadership can feel tough, that’s because it feels unnatural. You have to train yourself to overcome the innate responses that accompany regular social interaction and contend with the instinct to be liked while continually evaluating and providing feedback. Once you take on the CEO reins, your job as a manager won’t resemble work as you know it. Conversation and word-of-mouth communication are vital. So taking time and effort to do non-work is essential, even when it’s awkward and feels unnatural and even if it means feeling like you’re standing alone at a party, without the social safe haven of your phone, open and vulnerable. Here are another three tips to consider when you’re trying to ‘do nothing:’ 1. Take a stroll around the office, without a specific task in mind. Practice that leisurely pace, and overcome the natural inclination to always be and be seen working. 2. Talk to employees, even if you know they’re on deadline for something. Find out their pain points and make a real effort to resolve them. That way, people will know they can come to you, their manager, to get things done. 3. Try to get more comfortable with not being friends with everyone. A manager shouldn’t be viewed as biased, even if you grew up together and spent long hours toiling on a business idea in a garage somewhere. What’s your best managerial tip? Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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What is Anchor Text & Why Is It Important?

Search Engine Optimisation

Anchor text is a clickable link found on a website to another website, whereby the topic discussed is relevant to the redirected website. The more links that a website has to relevant content, the more likely the website will rank high within search engines such as Google, Yahoo and Bing. This concept is referred to as Link Building. Link Building is an essential component of Search Engine Optimization. The more relevant links a website contains, the higher the search engine ranking position (SERP) becomes. There are three major components in determining a link’s relevance. 1. Anchor Title The anchor title is floats over the text and is described as where the link is pointing to in order for Google’s algorithm to adequately optimize the link. 2. Context Around The Link The context around the link is important in search engine optimisation links in the upper part of the page are most effective if the visitor does not read the content. Most visitors only scan for highlights. 3. Anchor Text The anchor text will improve SEO rankings when you build backlinks. Writing relevant content for surrounding anchor text, will help improve your SERP. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Best SEO Tools To Use For Your Small Business

Search Engine Optimisation

As a small business, I understand how it feels to get information overload, when it comes to choosing the right SEO tool for your business. There are various tools for you to use, and there is no one size fits all. Sometime you will need to use a variety of SEO tools, which is why I have listed below some of my favourites: 1. WebCEO WebCEO is a powerful software suite designed to provide businesses with a fast, reliable, and cost-effective solution for their web site. WebCEO can help you attain results in search engine marketing, perform intelligent web traffic analysis, effectively manage your online estate, and easily maintain it. Be mindful that if you are running your business on a Mac, the Desktop version of WebCEO is not compatible, opt for the online version instead. 2. SEOPowerSuit   Link-Assistant.com SEO Powersuite is definitely one of the best all in one desktop seo packages available for Mac and PC. Check your rankings, your competitors, back links and crawl your website. It’s a great tool for beginners, whereas WebCEO is for your advanced users. I regularly use the Rank Tracker to run quick ranking audits. 3. Screaming Frog Screaming Frog is a small desktop program you can install on your PC or Mac which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface. Screaming Frog saves you time and with the info it provides you can make a website rank higher – without doing any dirty linkbuilding work. SEO Powersuite has a similar tool bundled with it. 4. Majestic SEO MajesticSEO is one of the best linkbuilding tools available. Majestic SEO seems to be built into everything these days. 5. Link Prospector   Link Prospector is a brilliant tool for expanding links pages, guest posts, directories, forums and blogs. There is a mountain of data you get back, so make sure you use this tool in a very focused manner. 6. Clicky Web Analytics Clicky Web Analytics is another tools you can use instead of Google Analytics. It comes in a WordPress Plugin that will track Googlebot and track keywords people find your site. 7. Google Chrome Extensions Google Chrome Extensions are great for on the go and quick analysis. Chrome Notepad is a free tool for Chrome browser, ideal for taking quick notes and FREE. SEO For Chrome is great for a quick glance at things and it highlights nofollow links on the fly which I find useful. Also Alexa Traffic Rank is fabulous as you as you surf, providing you with Alexa data about the sites you visit without interrupting your browsing. 8. Webmasters Google Webmaster Tools and Bing Webmaster tools can provide useful insight to your site, but I only really look into these when I am digging deep, or looking for links I am not getting the benefit from. Need help with your SEO, consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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What Will 2013 Bring The World Of Digital?

Customer Experience

In this new “techonomy” world, the increasingly sophisticated, highly-connected and informed consumer expects more from brands. Consumers want personalisation, relevance, convenience, simplicity, and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy. How will your 2013 digital marketing strategy look like? Below is brief list of the top digital marketing trends predicted for 2013: 1. Further Mobile Growth Over 800 million smartphones and tablets will be sold in 2013 alone. As more people access the Internet via mobile, a company’s online assets such as website, mobile website, social media platforms and online content will need to be aligned and compatible on all mobile devices of all shapes and sizes. As the rush to mobile continues, mobile-first marketing campaigns will become more prevalent. 2. Consumers Fully Embrace Social, Local, Mobile As users fully integrate smartphones and tablets into their daily routine, they’ll use social on mobile while local. Local-use apps, user-generated reviews, and mobile wallets will complement this movement. 3. Social Platforms Integration In 2013, even the Fortune 500 will have to get social. As people turn to social media to resolve customer service issues and inform purchases decision, brands will use social platforms to offer real-time interaction with prospects and customers. Niche trends like social search (Google+), social video (YouTube), social shopping (Pinterest), and social branding (LinkedIn) will continue their march to the mainstream. 4. Content Marketing As consumers begin to realize the possibilities of social, local, mobile, they’ll come to demand ever-more personalised content. Brands will have to oblige by creating contextually-relevant content that speaks to the wants and needs of each segment of their target audience. 5. New Age Of SEO As search engines like Google move to context-based algorithms that favor content over process, SEO will slowly morph into user-intent driven targeted discovery. The proliferation of specific-use social and mobile apps, socially-generated content such as user-generated reviews will upend the traditional search process, ushering in a new era of targeted discovery. 6. Video and Audio Marketing Podcasts, audio-blogs, interactive video ads, video blogs, shoppable video, and social video productions that blur the line between advertising and content will all become part of the digital marketing mix in the coming year. As these predicted trends underscore, the growing size and complexity of the digital marketing landscape necessitates an integrated approach. To stay competitive, you must form meaningful connections with the people who matter most: those who find value in your brand. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Getting The Most Out Of Twitter

Social Media

There are many ways you can greatly enhance the value of your Twitter search results. Below are examples in how to get the most out of your Twitter account: “Quotation Marks” Placing quotation marks around your search returns results containing the exact phrase within. For example, “small business ideas” will yield results containing the exact term “small business ideas”. OR Using the word OR between search terms produces results containing your first search term, or your second search term, or both. For example, complete marketing OR marketing solutions, will yield results containing the words complete marketing OR marketing solutions OR complete marketing solutions. Dash (-) A search term with a dash that you do not want to show up in your results. For example, milkshake –factory, will yield results for the word ‘milkshake’, but not ‘factory’. Use the dash to eliminate commonly associated words from any searches to really focus results. near:“location” Use this search operator following your desired keywords to limit results to those generated by people in the specified location. For example, social media marketing near:“Melbourne”, will yield results for social media marketing from users in Melbourne. As you know, Twitter is a pretty massive social media network, which means people are tweeting about all sorts of different things, from all sorts of different places. While this is amazing for a multitude of reasons, when you’re looking to find the most relevant information, connect with people who are geographically close to you, or monitor conversations on a business in a local area, the ‘near’ operator is amazing for filtering your search results. You can narrow your results by country, city or town. Question Mark? A question mark following your search term will show tweets that ask a question. For example, marketing consultancy ?, will yield questions that contain the search term ‘marketing consultancy’. Save Searches If you find yourself repeatedly searching the same terms, Twitter allows you to save up to 6 searches for quick access. Saved searches can be unsaved to accommodate a new saved search. Search Streams Popular Twitter clients, HootSuite and TweetDeck, allow you to setup dedicated streams with search results where you can actively communicate with your followers. Given the sheer number of people on the Twitter platform, connecting with others can be overwhelming and intimidating. An easy way to engage with people on Twitter is to conduct a search for questions people have that fall within your area of expertise and answer them. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Running Photo Competitions On Instagram

Social Media

Instagram is a great tool to launch photo competitions. With over 100 million people that have Instagram installed on their mobile devices, it’s never been easier to engage your audience in participative campaigns; however, maximising the return on your campaign efforts requires you to think through and plan your execution to create value for your brand as well as your audience. Photo competitions are a great way to engage your target audience and create a memorable experience for your fans. However, maximizing engagement and growing your audience requires some planning. Before you launch your photo competition on Instagram, take into consideration the following and you’ll be better prepared to run a successful campaign: 1. Choose The Right Hashtag Your fans need a way to submit photos and picking the right Instagram hashtag to promote as part of your contest is critical. When selecting your competition hashtag, you need to consider whether the hashtag is simple to remember and can be brandable? While you can’t really ‘own’ a hashtag on Instagram, or any social network for that matter, take some time to choose a hashtag that is not likely to be used by anyone else. Just remember that you’re asking your fans to type it into their mobile devices each time they snap a photo to participate. 2. Choose An Appropriate Theme For Your Photo Competition While you want your contest to be brand relevant, you also want to consider your current reach, the prize you’re giving away, and the ease or difficulty of participating. The less constraints you put around your photo contests, the more varied the submissions you’ll receive and, generally speaking, the greater number of submissions you’ll receive. It’s really about what your objectives are as a brand and the goal of your campaign. Finding a balance will be directly tied the brand you’re promoting. 3. Plan Ahead To Share Your Fan Photos While many brands are beginning to use Instagram for photo competitions, we’ve seen many competitions fall short and miss the opportunity to share fan photos through a brands own social networks. When your audience goes out of their way to snap a photo for your brand, sharing their submissions with your wider audience makes your fans feel rewarded for participating and, it helps promote your campaign and increase participation. 4. Engage Your Audience If you’re running a competition on Instagram, make sure you’re engaging with fans directly through Instagram. In addition to sharing fan photos through your brands’ social networks such as Facebook and Twitter, don’t forget to like and comment on fan submissions through Instagram and even follow users back. The great thing about using a visual platform like Instagram is that it allows you to really personalise and tailor your comments on fan submissions. 5. Make Your Competition Open For All If you want to truly give your fans a memorable brand experience, give your competition a place to live online where fans can view other fan submissions as well as their own. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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How To Engage With Your Twitter Followers

Brand Identity

Engaging with your followers can be a difficult task, particularly when you are limited to 140 characters. The below elements can be used as a guideline for successful for Twitter posts and engaging with your target audience. Tweet Each Day. Sending 85 tweets per day all but ensures that they won’t be read. For most, 5-10 per day is perfect, spread out and varied. If you are engaging enough, you might push 20 per day successfully. Be Focused. Your posts should be varied and interesting, but make sure that your central message stays focused on drawing followers to your brand. Expert Provides Tips. When you are an expert, people want to know what you know. Tips and resources in your field will help. Conversations Go Both Ways. “Listening” to your social network is the not-so-secret key to optimal engagement. The only effective and efficient way to do this is with good software for social media management or social listening tools such as Sendible. Leaving remarks or questions unanswered sends the message that you don’t care. Say thank you, answer the question, give them info, and do it promptly. Know Your Brand. Make sure that you are promoting your brand more than your site. Your brand will follow you everywhere, not just on your domain. Leave room. If you want your tweets read and retweeted, keep them under 120 characters. This leaves room for a comment at the beginning or the automatic “RT @********” . Research shows that tweets from 90-118 characters are the most likely to be retweeted. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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