Blog

 

Get The Holiday Spirit Into Your Social Media Campaigns

Social Media

This holiday season, consumers are bound to spend more time online looking for gift ideas. So if you’re selling products or services that can serve as great gifts, now is the time to promote them. And what better way to do that than to use social media? Below you will find a few ideas that can help you do just that: 1. Change Your Cover Photos One great way to get your Social Media visitors into a holiday mood is change up your Facebook, Google+ and Twitter cover images to reflect the season. It’s also a proactive way to show off your personality and to demonstrate your efforts to stay relevant to the season. 2. Create A Holiday Board On Pinterest If you’re on Pinterest, make the most of the beauty of the season and start pinning fun holiday images. Did you set up a Christmas tree at home or at the office? Pin it! Is there a snow man outside your window? Snap a photo and add it to your holiday board. Keeping up with the holiday pins increases your chances of getting noticed on Pinterest, as people will most likely be searching for holiday-themed images. 3. Offer Gift Certificates Small businesses can increase sales by making it easy for their customers to buy from them. Offer users gift certificates that they can give out this season. Consider selling discounted gift certificates for the holidays to motivate people to buy. Be sure to spread the word via your social networks as well. And if possible, let customers buy certificates directly on your Facebook Page to make it more convenient. Also don’t forget, one of the best ways of tracking conversions is by tracking coupon or certificate redemption. 4. Run Social Media Competitions Run a social media competitions and give out presents to your most engaged fans. It’s a wonderful way to show your gratitude and demonstrate your holiday spirit at the same time. 5. Get Blogging Do an analysis and compare holiday trends or sales from last year to the present time. Another great idea is to be helpful and come up with a gift guide for people shopping for presents, however don’t just plug your own products or services though. Why not create a “naughty or nice list” of companies or products that made waves this year? 6. Countdown Nothing builds up anticipation better than a countdown. Get your fans excited for Christmas or New Year and do a “__ Days Before” countdown on your social media pages. Consider changing your profile picture or try uploading an image daily with the corresponding number of days left. In order to get people talking, include a quote, a witty remark, or a question each time you cross out another day. Ask people to respond and encourage them to share their thoughts and opinions. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Stats Affecting Our Social Media Strategy

Social Media

95% of all Facebook wall posts are NOT answered by brands.  That’s an overwhelming amount of brands who aren’t responding to Facebook posts. WHY? The lesson here is that if you are going to open a Facebook Page, spend some time to answer your posts. It provides an opportunity to create meaningful relationships with customers and prospects. For example, American Airlines quickly jumps in to solve a customer issue, while one of their competitors fails to solve similar issues posted on their wall. American Airlines is displaying a much stronger commitment to customer service. Pinterest is projected to account for 40% of social media driven  purchases. If social commerce is a goal for your company, make sure you have an active Pinterest presence. Partly due to its status as a ‘peer recommendation’ platform, Pinterest has consistently driven strong referral traffic for brands that leads to sales. For example: British clothing and accessory store Bottica has seen sales jump 10% since integrating Pinterest across their website. Even more exciting, Pinterest users are spending more than double than those who are referred from Facebook, to the tune of $105 more per average sale. Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks. The average user spends 20 minutes per visit on Facebook.  As a comparison, Google Ad Planner, which publishes approximate statistics documenting the quantity and quality of the traffic of popular websites, shows the average visit length of comparable sites as much lower. Twitter clocks in at 13 minutes, CNN seven and a half minutes, Wikipedia 7:20, Pinterest 14:30, and LinkedIn with 8:00 per average session. For marketing managers, that length represents a prime opportunity to share your message with visitors. There is an opportunity to share your message with more people per day than visit your own site. To properly capitalize on this opportunity, brands need to have a high EdgeRank, coupled with high quality content. 13% of consumers follow a brand on social channels because of their content.  Content marketing is the development of non-promotional materials that support your company’s strategic messages and provide your prospects and customers with sticky resources. For instance, leading B2B marketing automation software provider Marketo develops highly useful content for marketers, focusing on the themes of content marketing, lead generation and analytics. Marketo groups the content together by topic, allowing a reader to quickly jump from novice to well-read in a particular area. Twitter handles more search queries per month than Bing and Yahoo combined Millions of potential consumers are searching on Twitter. In today’s world, it’s as important to be on social channels as it is to have a website, in most cases. Millions of searches are occurring each month, and they are likely your prospects, current customers or unhappy customers of your competitors. 20% of Google searches each day have never been searched for before Gone are the days when your content strategy was as simple as ‘set it and forget it’. Your content strategy needs to be much more dynamic, reflecting what searches are driving visitors to your site. Develop content that answers their questions and positions you as a resource.   The social landscape is constantly evolving and the rate of change is always accelerating. In order to survive, marketers must embrace this...

read more

Social Media Strategies That Failed

Social Media

Social media engagement is the pinnacle of online success, particularly with AuthorRank now on the rise. Engaging with your online audience means you have fans, not customers. And it means that you have a passionate, core audience that will basically do your marketing for you. There is no easy-to-follow instructions or user guide for Digital Marketers to follow to ensure social media success. But there are warning signs or alerts that you should stay clear of when implementing your strategy: 1. Cut Through The Noise The first warning sign comes from your posting schedule. You will notice here if you are being reactive instead of proactive. Be sure you’re not just telling people what you’re up to, or what sale you have going on, but more so you’re following a publishing schedule that increases attention and awareness, and improves retention. For example, say you wanted to drive social media sales, your goal is work towards milestones, like promotions and competitions, that will build engagement and cut through the noise. Then when it comes time to promote your latest sales and deals, you’ll have an audience that’s interested in hearing what you have to say. 2. Strategy Management Engaging in the conversation is great for building rapport, but it won’t scale your growth. A good social media strategy is made up of two parts: 1. Growth management 2. Community management 3. Brand Integrity Your brand creates promises, expectations, and trust. These ultimately dictate how you run your business, provide your product or service, and the personnel you hire. And it is the reason why someone will decide to buy from you. For example, United Airlines will never have a successful social media presence. They might have a lot of Facebook fans because of their online spending, but they’ll never have a truly loyal customer who give them repeat business, who will continue to purchase their products or spreads their positive experiences like wildfire. Because every few months they’ll make headlines by breaking your guitar, kicking a service dog, losing a 10-year old girl, and disrespecting a disabled war veteran.   Learn From Your Mistakes 1. United Breaks The Wrong Guy’s Guitar   Social Media Mistake: United breaks David Carroll’s guitar and makes little effort to compensate him. So David does what David does best and makes a music video. Later, a Times newspaper reports that four days after the videos release, United Airline’s stock price dropped 10%, costing stockholders over $180m in value. Today the video is a smash hit and has over 10m views. Customer service fail. Lesson Learnt: Respond to customer complaints, quickly.   2. Kryptonite Evolution vs ball point pen Social Media Mistake: A man discovers that he can pick the Kryptonite Evolution 200 U lock, dubbed the “toughest lock in bike security,” with a Bic ball point pen. First the man blogs about it, then other blogs and local newspapers catch wind of the story. Worst of all, the brand failed to respond, even when the New York Times ran a featured story. Lesson Learnt: Listen to your customers, it could really help your product development team.   3. L’Oreal Fake Blog Social Media Mistake: L’Oreal’s social media presence took a huge hit when it was revealed that they created a fake blog. Push marketing in the social media space is always a bad idea, especially when it’s this blatant. Lesson Learnt:  Don’t create fake testimonials...

read more

How Will AuthorRank Enhance My Social Search?

Search Engine Optimisation

What will be predicted to drive traffic to your website in 2013? Google has thrown us panda and penguin updates, which essentially affect our SERPs, then we have PageRank, when it comes to assessing the quality of our website, but next year, AuthorRank, a new metric, will ascertain content quality and search engine relevancy. Search engines used to measure the relevance and quality of a website on how it’ll rank in the SERPs. With AuthorRank, content quality will not be measured by the authority of a domain alone. The online relevance and Klout score of a person that authored the content, will now be the basis in getting it ranked. With this in mind, an author’s online reputation will grade them and use that when users search for relevant content. Establish your AuthorRank by taking into consideration the following elements: 1.) Increased Visibility Through Engagement When an author’s content gains engagement from readers by sharing and commenting, that content becomes a part of the author’s ID on the Web. The relevant content is, you then become visible to AuthorRank. 2.) An Effective Lead Generation Tool Quality content is never ignored, as people will share content to their own network, if they find value in it. The more personalised and unique your content is, the more it will be shared to a number of different networks. 3.) Social Integration Leads To Endorsements In order to establish AuthorRank, an author should connect their other social accounts to their Google+ page using rich snippets once they receive a Google Authorship. Comments will also be a crucial aspect in relevancy for one’s AuthorRank score. With this in tow, social endorsements will have a major effect in the SERPs and will be a significant metric in Social Search. 4.) The Value of Personal Branding Social Search is definitely a key aspect in enhancing one’s personal branding. The more social endorsements you have then the more you’re credible, which means opportunities for potential leads will come to you. With AuthorRank, marketers should complement their content with thought leadership in order to establish a personal brand and establish engagement. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

How Can I Measure The Value Of A Like?

Google Analytics

As a Melbourne Marketing Manager, it’s natural to want to put an inherent value on a Facebook Like. A like is the most common interaction we encounter on Facebook. With understanding that social media can be measured, measuring social media can be done smarter. There are various metrics available to us on Facebook, we can’t measure them all, and we certainly don’t want to spend our valuable time measuring junk. There are also quick measures such as The Value of a Click calculator at valueofalike.com. However, before you go ahead and start plugging figures into the blanks, we really need to understand that if a fan likes the status of your profile today, it doesn’t mean that they will buy from your brand today. A Facebook Like, in the sense of a new fan liking your page, the “value” in any fan can vary widely from another. One fan may be a very active brand advocate who contributes to discussions, refers new fans, and makes your page a vibrant community. Another may be an influencer with a large audience (such as a popular blogger), who enjoys your products or services and occasionally shares your messaging with his audience, multiplying your reach for free. Still another fan may be a lurker who never engages with your brand and may not even see your posts in his or her newsfeed. As with any other measurement, there’s no one size fits all solution. As a Marketing Manager, we need to understand that the value of a like is in fact indicative. For a fan to leave a meaningful comment, they must first click-through to a link, read the text of the post, or read other comments before they contribute. To share, they must feel something is valuable or interesting enough to want to share it with others. To like something, they don’t really have to do anything but click a button. If we measure the value of the like, why not measure the value of a comment, the comment’s share or the viral spread? If we determine the value of a like only, our stats become flawed if we dont counter the ways people engage with your brand. There is a right way and a wrong way to measure the ROI of Social Media. Setting goals that are valuable to your business and using the available metrics to understand how well you are achieving those goals and using that data to work out how you can do better is the right way. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

What Is The Difference Between Pinterest & Instagram?

Social Media

Think of Pinterest as a tour of an amazing museum, and Instagram as your tour guide. In order to maximize your chances of user engagement, brand awareness and market feedback, it’s imperative to understand what messages and images should be broadcasted on both Pinterest and Instagram. These five methods should be considered when planning to post on both: 1. Quality Images. Choose your best images and pin these to your board on Pinterest and let them be shared, or repinned, by your followers and your followers’ followers. Use a free Web browser-based tool like Pixlr to spruce up your images and increase your chances of being repined. 2. Quotes On Images. Users flock to Pinterest for inspiration on certain topics such as weddings, fitness etc. Encourage your fans to reach goals that are relevant to your brand by creating a quote in an image. Instagram is about telling stories and revealing an unknown side of something. Will an inspirational quote do that? Not so much — so keep these to use solely on Pinterest. 3. Office Photos. Did some enthusiastic co-worker take tons of pictures of your last office party or retreat? Add these to Instagram if they are not incriminating. Remember, Instagram is the tour guide, not the gallery (Pinterest). 4. Comments.  Instagram is currently much more of a conversational engine than Pinterest. In the description field of your post, ask your followers questions, even rhetorical ones, about the photo you’re about to post. 5. Hashtags. Hashtags are acceptable on both Pinterest and Instagram, but the quantity used on each platform varies. Limit your hashtags to 2 per image on Pinterest and 5 hashtags per image on Instagram. If proper attention is paid to the unique use of Pinterest and Instagram, you’ll see better results in your marketing there. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Small Business Instagram Tips

Social Media

Attention small business owners, below are tips that you should consider on Instagram: 1. Understand what Instagram can do for your small business. Use Instagram to show that softer side of your business. When you apply Instagram filters and other effects to your photos, it instantly gives your images a softer side to your business. 2. Make your profile photo stand out. Although Instagram is primarily a mobile platform, each user now has a Web profile. Choose your image wisely. But before promoting you profile, remember to add an official Instagram badge to your Website and email newsletters. 3. Upload and filter existing photos. The current Web profile features a gallery of seven user photos. If you don’t feel motivated to go out and shoot seven photos, scroll through the photos you already have on your phone. Upload relevant ones to Instagram, add  filters, and share them with your new visitors. Once you begin to snap photos, be sure click the options that allow you to send your images directly to Facebook, Twitter, Tumblr, or your other existing social channels. 4. Connect anywhere. Use a tool like Shortstack to create an Instagram tab on your Facebook page. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

Viral Marketing Tactics For Small Businesses

Social Media

Ever wondered how some videos or campaigns become so popular? The below tips should give you some insights into how exactly viral videos and social media campaigns go viral and how you as a small business owner can create a viral marketing campaign. Tip 1. Create compelling content. If something is compelling enough, people will share it. Creating compelling content starts with understanding what compels your audience in the first place. Get to know your target audience, what triggers their emotions? Tip 2. Keep your content simple. Tip 3. Use eye-catching subject lines where applicable. Tip 4. Enable simple buttons with recognizable icons of social media. Tip 5. If you ever do an Infographic make sure you add a Pinterest button. Tip 6. Facebook drives more traffic than any other social network, be smart in what you publish. Tip 7. Understand how and what tools your target audience use to communicate your story. For instance Emails aren’t regularly used as a channel by teens, whereas Facebook and Twitter are regularly used as a communication channel. Tip 8. Be mobile friendly, try to keep images at low kb download. Tip 9. Be prepared for the traffic, ensure you have secured your infrastructure Tip 10. Interview key people within your industry. Tip 11. Target specific bloggers specifically. You can use tools such as GroupHigh, which aggregates over 10 million blogs and can target the blog content, Klout score per blog, and page rank per blog. From there, determine which blogs make sense for you to contact. Only contact the blogs that are relevant and most likely to pick up your pieces of content based on their readership, blog history, and niche. Tip 12. Make it worthwhile bump up your coupon offering and your audience will have something worth sharing. Tip 13. Make it available for a limited time – To motivate social media users to share, you must give a narrow window for the desired action to be performed. An expiration date is key to avoiding procrastination which is followed by inaction. Tip 14. Post your content as an answer to question found on Yahoo! Answers and LinkedIn. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

What is AuthorRank?

Search Engine Optimisation

Search engines measured content quality based on the authority of a Web page; however AuthorRank takes into consideration the authority of the individual who created the content. This score will be used when creating a search engine result. AuthorRank will become very important when it comes to search engine ranking and page quality. To receive credit for the unique content you create, first you will need to tie the pages you have written to your Google+ Profile using rich snippets you receive when being granted Google Authorship. Once your content is up and ready, it will be scored on factors such as: Amount of social posts such as Twitter tweets, Facebook likes, shares, Google +1’s Amount of comments on social sites media The relevancy and quality of inbound links that point to the content Essentially the more that an author writes about a topic and the more engagement that the content gets, the higher the AuthorRank score will be. Begin to consider your AuthorRank as this is predicted to be the next big thing in SEO in 2013. Need assistance with your AuthorRank, consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

read more

How Do I Promote My App?

Mobile Marketing

Before you write even one line of code, there are five questions you should ask yourself regarding your app: 1) Who Will Use My App? The answer isn’t “everyone who owns an iPhone or iPad!” Define who your target audience will be. Navigate to where they hang out and find a few to talk to. Ask them questions about what they like and don’t like about similar apps, and if they have any advice or feedback on your idea. 2) What Is My Competition? With the vast amount of apps and games on the App Store, it’s almost inevitable that someone else will have thought of your idea first. But don’t worry, competition is good – it is a sign of a healthy market. You just need to learn from your competition, and make sure you do an even better job and look out for the following: Are there a lot of apps similar to what I have in mind? Which ones have the highest ratings? (read their reviews) Can my app be differentiated? How is the App Store page of these apps? What screenshots are being used? The market is over saturated with similar/competing products so, unless you are bringing something new to the table, chances of success will be difficult. 3) Why Will My Product Be Unique? Every app needs to have differentiation, that is a killer/distinguishing feature from everyone else, that delights customers and makes them want to recommend it to their friends. What is yours? 4) When Will Can I Complete My App? Once you know what you want to do, you need to figure out how long it’s going to take you. The longer an app takes to develop, the mo re it will cost you.  As Steve Jobs himself said, Real Artists Ship! 5) How Will People Interact With My App? If you want your game or app to do well you need to focus your thoughts on the end user. If you create a very elegant, seamless solution to an existing problem, you will have won 50% of the marketing battle.   Soft Approach To Marketing While you’re in the development phase, start thinking about marketing your app. 1) Generating Buzz Early A common question asked by app developers is “when should I begin marketing for my app?” Some suggestions in creating buz would be to create a blog, using WordPress, Joomla!, Drupal, SquareSpace, Tumbler, Blogger etc. As you work on your app, upload pictures and videos of your work in progress and write about your experience during development. It’s very interesting and it lets you interact with your users early and often. Other great ideas could be: Use LaunchRock to promote your app via a “Launching Soon” page with social connectivity. Create a Twitter account for your app or game as well as a Facebook page. YouTube will let you upload trailers, previews, work in progress, dev diaries, etc. This is a great way to showcase progress, features and to really tell what’s unique and special about your app. 2) Create A Teaser Trailer Trailers are a great way to showcase your game or app. iMovie allows you to create teaser trailers for FREE! 3) Release An App Preview App Review sites write preview articles about apps in development. Try the following websites: Touch Arcade App Advice 148 Apps Don’t...

read more