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How Can My Business Benefit From Using A QR Code

Mobile Marketing

QR Codes have taken off globally and are still gaining awareness in Australia. The black and white graphical barcode allows marketers to pass on additional information including text, images, and HTML pages  to anyone with a QR code reader. QR code readers are available on any smart phone as a downloaded app. Melbourne Marketers are getting the most of the QR code campaigns and these include:     Add your QR code to your Twitter profile picture. Add your QR code to your Facebook Timeline cover photo Add your QR code on the background of your Youtube channel Add your QR codeOn your printed business cards Add your QR code on your company’s printed marketing materials Add your QR code on product labels Add your QR code on your tradeshow displays Add your QR code on your shirt or jacket, or pants or other item of clothing. Add your QR code to your email newsletter list Add your QR code to your LinkedIn profile Add your QR code on a billboard Add your QR code on your physical mailing packaging Keep in mind that these recommendations only scratch the surface in terms of the use of QR codes in marketing campaigns. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Why Isn’t My SEO Strategy Working?

Search Engine Optimisation

Are You Using Outdated Strategies? SEO best practices change every day because Google and the other search engines are constantly updating their algorithms. Read more on Getting Your SEO Right. Is Your Website Relevant? To win Google’s attention, you need to have a strong social media presence and demonstrated user engagement on your site. Read more on how to get more traffic to your site. No Google Analytics or Goal & Funnels Installed? Google Analytics and goal tracking programs give you all the information you need to determine what’s working and what isn’t working on your site. Read more on Google Analytics Principles. Too Much Competition? If your competing against aged sites carrying well-known brand names, you may ultimately find it easier to generate website traffic using alternative techniques like content marketing or social media marketing. Narrow Keywords If your chosen keyword phrases that are too narrow in their subject area reach such as “women’s blue shoes for sale,” you wont see high search volumes initially. Read more on steps to take on conducting keyword research. Keyword Search Volume Not Enough Keyword search volume is tricky to measure accurately, read more about keyword research and competition. Failures In Link Building In the recent Google updates, Panda and Penguin, it’s important to be aware that you can’t just build any old links you please. High quality, natural-looking links are important. Read more on quality links building. Just Be Impatient Unfortunately, SEO results don’t happen overnight.  You can plug away for weeks or months at a time without seeing improvements, only to have your rankings jump a few places just before you were about to give up all hope of ever experiencing SEO success. There’s no way to predict when your SEO activities will pay off, which means that patience is a virtue that all SEOs and webmasters must practice. Keep in mind that these recommendations only scratch the surface in terms of why your SEO is not working. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Best Colours To Use For Blog, Landing Page Or Website Design

Website Design & Development

What’s your favourite colour? Many believe mine would be purple or blue by looking at my website. But it’s not, it actually black and white. However these are not colours to a graphic designer. How about yourself? Love red? Why not throw a little red over here, or you think yellow looks good next to red? How about a border of yellow around your navigation panel. Unfortunately, paying so little attention to your colour selection does have an affect your business and website. Different colours tend to evoke different feelings subconsciously, it is an emotional and psychological impact. By understanding these colours, you can select the most effective colour scheme for your website. Black Black is a somber colour and people frequently associate it with the dark side or evil. However, it’s also a color that represents authority and intelligence. Consider black when you want to convey the seriousness of something on your website. White White is frequently associated with symbols of purity and cleanliness. In some contexts, the colour white represents new ideas, whiteboards and blanks slates. Red Red is an energy colour and also represents heart pumping blood. Red is also great for attracting people’s attention, but use it sparingly. Imagine being surrounded by red,  your heart will start to beat a little faster or you may feel more excited or anxious. Yellow Yellow is another energy colour, but instead of provoking anxiety or excitement, it brings feelings of happiness, cheerfulness or optimism. Like red, it can bring about powerful emotions and must be used sparingly. Orange Orange is a flamboyant colour, often seen as a wild and wacky colour. Blue Blue is the colour of calm and relaxation. Some studies suggest that being exposed to certain shades of blue can actually lead the body to release calming chemicals, which has powerful implications for the use of this color in website marketing. Green Green is associated with natural elements such as the earth is green as the sky is blue and the sun is yellow. But green also represents including jealousy, fertility, good luck, and conservation. Purple  Purple represents a wealth of knowledge and royalty – hmmm milkshake-factory.com represents the colour purple quite well and in using the various tones of purple. Keep in mind that these recommendations only scratch the surface in terms of blog, landing page and website design. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote....

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How Do I Improve My Landing Page Conversions

Paid Per Click

The aim of a having a landing page is to get potential customers to your site. But you wouldn’t have a landing page if you didnt want to make any conversions. And if your site isnt converting, below are some tips to help you get more conversions. 1. Split Testing Split testing is a great way to determine what is working for your landing page, as you will make decisions based on the data these tests provide. Split testing refers to the process of running different landing page options against each other in order to improve the effectiveness of a page. For example, using an A/B split testing script, you could create two separate versions of your landing page with different headlines and have them served up to different visitors randomly. The headline that resulted in the most conversions would be determined the winner, allowing you to make page improvements based on data – not assumptions. Understand how people are looking at and clicking on things on your website. Test two different versions of a page at once with split testing and get concrete answers on what works and what doesn’t. A/B split testing refers to tests that pit one variable against an alternative , for example, testing colours on the landing page headline, a call to action text, image placement and other variables, and can be easily implemented using the Google Website Optimizer program. Alternatively, multivariate split testing checks combinations of different variables against each other. 2. Building On Trust There are may ways to build trust and engage users The appearance of your landing page does matter, fortunately there are inexpensive WordPress themes you can browse through. Also, when potential customers are thinking about a purchase, they want to know as much as possible about the product or service you are offering on your landing page. Sharing information about you and your company, especially details about your authority in your chosen niche, will help to build a personal connection between you and the potential customer. 3. Test Functionality Test all facets of your landing page, including the contact us form and the order forms. There are a number of things you should look out for and these could be: payment processor glitches, WordPress plugin updates and website hacking attempts. 4. Offer A Guarantee Or Return Policy Offering some type of trial period or money-back guarantee removes one of the major hurdles many people have to purchasing products online. 5. Improve Your Headlines You only have a few seconds to capture a web visitors attention. Since you only have a few seconds on average to capture a web visitor’s attention, drafting a strong headline for your landing page is crucial. 6. Focus On Your Visitor Take some time to look at your landing page from your potential customer’s perspective. Is the message immediately apparent how the product will help them? Are you conveying these points in a way that makes them viscerally feel how the product will improve their lives? What can you do to improve this? Identify what your unique selling proposition is and put this in place. If your looking to improve your website, landing page or blog, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Steps To Take When Conducting Keyword Research

Search Engine Optimisation

Conducting good keyword research is important for your business success online, as search engines index these keywords upon search results. Below are tips to help you improve your keyword research and find the right keywords for your website’s success. Keyword relevance – When you analyze a Top 10 and see results that don’t contain your keyword in context, that’s a good sign that no one is currently trying to rank for your keyword and that it will be relatively easy to take the top spot yourself. Number of backlinks – Consider the number of backlinks pointing to the root domain and the number of backlinks pointing at the specific page listed in your target SERP. Seeing a low number of backlinks pointing to a sub-page indicates that the site isn’t really optimized for the keyword you’ve chosen, leaving it open to better-optimized competitors. Type of site – Ranked sub-pages are more content rich and likely to knock out SERPs such as Amazon product pages, Yahoo Answers etc. PageRank – Although much has been said about the decreasing value of Google’s PageRank, it’s still a ranking factor, and the fact remains that it’s a lot easier to compete with a PR1 site than with a PR4 or PR5 page. Site age – As with PageRank, site age as a ranking factor has decreased in importance in the wake of the Google Panda updates and the rise of social media influencing the SERPs. 1. What is the big picture? Many marketing consultants would advise that you need to identify keywords and keyword phrases that fall within monthly search inquiries and competing pages, targeting keywords or phrases with a monthly exact match search volume of at least 2,000, but not more than 10,000 and fewer than 50,000 exact match competing pages. However finding a keyword with exactly 5,000 monthly search inquiries and 25,000 competing pages, may sound right, but you need to take the time to look deeper into the competition. Perhaps your top 10 keywords you have chosen are all PR5 pages with thousands of backlinks pointed back at them or worse case they are contained in content-rich blogs. 2. Who is your true competition? If there are thousands of  competing websites for a particular keyword, if the first page of Google is filled with weak websites, go after it. Many Melbourne marketing digital specialists choose to view a high level of competition as the keywords have good potential. So instead of letting high competition numbers scare you off, use them to gauge what kind of investment you’ll need to make into your site in order to get it ranked. Keep in mind that these recommendations only scratch the surface in terms of keyword research. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Businesses Using Facebook To Its Full Potential

Social Media

Which businesses are using Facebook to its full potential? We are all wanting to learn what else can we do to better our competitors, so below are a few businesses that are getting the most out of Facebook, see their introduction pages, fun slideshows, cool videos, exclusive content, shopping, and even recipes. Chick-fil-A Chick-fil-A allows fans to use their profile picture branded with the Chick-fil-A logo. If users add something Chick-fil-A-generated to their own profile, it creates exposure to their friends, and will lead more curious people back to the Chick-fil-A page.                               Intel Intel emphasises on its global expansion on Facebook and recently celebrating 1 Million Likes in the profile picture. The landing page also provides a lot of bonus features to keep visitors interested, even before they have become a fan. Clicking on the map connects users to location-specific Intel fan pages, like Intel UK’s fan page.     MailChimp The MailChimp personality makes the software service more approachable. Meet MailChimp tab and the Facebook Photos include a number of photos of individuals on the MailChimp team. The photo albums include the Ugly Sweater Holiday Portraits and Chimp-napped describes how the cardboard MailChimp has run away.   Oreo Oreo is chooses Fans of the Week. Oreo emphasises its global appeal by showing the city each fan is in, as well as their name and photo containing Oreos. The page also provides a number of recipes for Oreo fans who don’t want to eat their Oreos plain, they do try to make the customer experience great.                             If your looking to improve your website or blog, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Profiting From Your Blog

Content Marketing

Below are some ideas for you to consider while in the market for a new advertising strategy for your blog. 1. Amazon Affiliate Links If you have a product to sell there are exceptional affiliate opportunities for you to market. Consider placing Amazon affiliate links at the bottom of a post rather than Adsense, as affiliate sales often have considerably higher payouts than a pay-per-click form of advertising. 2. Write Paid Reviews Advertise your interest in writing paid reviews for new products and other blogs in your niche. Setup a review button with a direct link to pay via PayPal. Allowing an advertiser the opportunity to pay immediately will often drive more sales on impulse alone. 3. In-text Advertising Many bloggers are realising there are profits from this form of advertising. One of the most popular companies providing this is Kontera, so they are a good place to start. 4. Selling Text Links Many small blogs tend to sell one sponsored blogroll link for between $5 and $15 dollars per month. As your traffic increases you will have the ability to demand larger amounts for these placements. Remember that above is only some of the options available to you. If your looking to improve your website, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Blogging Essentials

Content Marketing

1. URL Text Your SEO improves when your URL contains specific search terms, instead of a jumble of characters or numbers. You can change your URL format in the settings of your blog. 2. Title Tags Titles of your pages not just the H1 tags, need to be catchy and need to contain keywords also. 3. Sub-header Tags Subheadings such as H2 and H3 help users navigate your page, and they help search engines see what is important. 4. Meta Description The meta description is for a description, not for keyword stuffing! You should also pay attention to the description for social media reasons. When a link is shown in Facebook, the title, an image, and the meta description will be shown. 4. Images and Multimedia Include images and multimedia engage users once they are on your page and it also helps your SEO. Name your images with applicable keywords so that they can count toward your page’s ranking, as well as ranking in Google image search. 5. Description Tags on Multimedia Once you add multimedia, make sure you add descriptions! Alt tags are important for SEO and search engines to be able to understand the content of the image or video. Plus they create more opportunities for you to capitalize on your keywords without keyword stuffing and/or using redundant language. These basic blogging tips could prove useful to your blog. If your looking to improve your website or blog, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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Recommendations For WordPress Plugins

Website Design & Development

There are soo many WordPress plugins you can use to assist you with your website, below are a few we have selected based on usability, management, SEO and social elements. Usability W3 Total Cache and WP Super Cache Caching your pages allows your server to serve them much faster. w3 Total Cache has a history of providing great speed and stability, whereas WP Super Cache requires very little customization. Yet Another Related Posts Plugin Display related posts from your blog below each post. Considers titles, content, tags, and categories, and displays more or fewer matches depending on how many match the post well. Management WP-PageNavi Instead of showing last page and next page, WP-PageNavi creates improved page navigation that lets users jump around between pages. CMS Tree Page View This handy plugin allows you to create page hierarchies, where you can drag and drop your pages and add new ones. Editorial Calendar This handy plugin allows you to schedule future posts with drag-and-drop ease, and get a quick overview of what is going to be posted when. SEO All in One SEO Pack The most popular SEO plugin is All in one SEO. Set default meta tags and customize titles and descriptions. SEO Ultimate Similar to All in one SEO, SEO Ultimate is another way to customize your meta tags, titles, and much more. Google XML Sitemap Google XML Sitemap creates sitemaps readable by all the major search engines, and automatically resubmits your site if it detects a major change. Social Digg Digg Adds several social media sharing buttons wherever you want them: at the beginning of a post, floating in a sidebar, in small or large sizes. CommentLuv When a user leaves a comment, this plugin shows a selection of latest blog post titles to display under the comment. Subscribe2 A subscription management plugin, this lets you send e-mail digests of your content. Bulk manage your subscribers and settings, and generate e-mails in multiple formats. Keep in mind that there are many WordPress plugin that could prove useful to your website. If your looking to improve your website, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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How To Improve Site Speed

Website Design & Development

To learn more about how to improve page load times, below are some simple tips you could consider: Google Webmaster Tools and Firebug Site Performance To test your page speed performance log into Google Webmaster Tools and navigate to your site’s profile, click on “Labs” and then click on “Site Performance.” Alternatively, you could download Firebug from Firefox Ad-ons for more advanced page speed information. Once the add-ons are installed, navigate to the page you want to analyze, open Firebug and then click on “Analyze Performance” under the “Page Speed” tab. Items with a yellow triangle are things that could be improved and the red circles represent items that should be fixed immediately.                     Google Page Speed Service Testing To get a feel for how fast your current site is, as well as how much faster it could be using the Page Speed Service, visit http://www.webpagetest.org/compare, enter your site’s URL and click “Start Test”. The test may take a few minutes to complete, but once it’s done, you should see something like this:         If your site is performing poorly, the following recommendations could assist: Install Caching Plugin If your site is running on WordPress site, use a web site caching plugin to store copies of web pages, rather than generating them dynamically each time a new visitor lands on your website. This reduces load times and speeds up the performance of your site. Reduce File Sizes Storing large image files on your site can dramatically slow page load times. Reduce all file types such as PDFs, Word Documents and jpegs etc. Keep in mind that these recommendations only scratch the surface in terms of a site speed. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote....

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