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Why Does SEO Matter For My Small Business

Search Engine Optimisation

Getting your small business website to rank well in search engines is very important as few points of contact with potential customers can deliver the kind of targeted, ready-to-buy traffic that comes from search. Customers tend to go to search engines at their moment of intent to buy. This is why other small businesses are willing budget their advertising on keyword-targeted ads on search (such as Google’s AdWords), to buy their way into search results they are unable to rank for “organically.” Google+ is also important for SEO. Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to providing a direct benefit for small businesses. As people create profiles and then use the web while remaining signed in to Google, Google can more easily track and tie to their identity information about their interests. Google gets even more such data when people actually use Google+ by simply +1′ing things across the web. For businesses, the intention of Google to use Google+ to improve search results creates a powerful opportunity. At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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10 Tips To Nurture Your Leads

Content Marketing

1) Make Smart Calls-to-Action (CTAs) Smart CTAs enable you to automatically display different CTAs to different visitors based on information you’ve already collected about them in your contacts database. For example, you may want to show new visitors to your blog a CTA for a very educational. 2) Blog About Topics Sourced From Client Questions Chat with your customers, ask questions on things they are not too sure about and blog on these topics. 3) Email Content to Segments of Unengaged Leads Consider reviving a segment of your leads who haven’t engaged with you in a while by sending them some low-commitment blog content to warm them up again. 4) Add Workflows Not all content you use to nurture leads needs to be offer content that requires a form submission. You might kick start a workflow after a visitor converts into a lead on an ebook offer, sending an email that includes some of your top articles that align with the subject matter of that particular ebook. 5) Add Links for Blog Content to Other Parts of Your Website Adding links for relevant blog articles to other pages of your website that leads are likely to visit (like product pages) can reinforce your position as an industry expert and, thus, help nurture leads into customers. 6) Weave Your Service Mentions Into Content You don’t want to turn off your blog readers by being overly promotional in your blog content, but they’ll likely tolerate a product mention here or there, and then when they’re ready to make a purchase, your business may end up being top of mind. 7) Use Top/Sidebar Blog Real Estate Wisely A great way to use your sidebar real estate for lead nurturing is by featuring CTAs on the sidebar of your blog. 8) Link To Offers Just like incorporating product mentions, this should be done in moderation. 9) Encourage Blog Subscription Convert leads who are casual blog readers into dedicated subscribers who keep coming back for more, so you can keep exposing them to and nurturing them with your content, as well as all the awesome lead nurturing opportunities you’ve implemented on your blog using our tips above. 10) Promote Your Social Media Presence on Your Blog Your social media presence can double as a lead management. It’s a great idea to use your blog to promote your social media accounts and encourage readers to follow you on social networks like Facebook, LinkedIn, Google+, Twitter, etc. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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Getting More Brand Influencers

Brand Identity

We keep hearing about how important brand influencers are to our brand and why we need them. But, where do we find them? Influencers always operate a blog and they also tend to be very active on various forms of social media so aligning with them gets your positive mention spouted across many channels. So, influencers are found by searching for a genre and niche that you want to expose your brand to. Of course you want your influencer to have “reach,” but should just be a starting point, not the defining factor. Google blog search is the best free option in finding your influencers. Incentivise them or at least thank them for their efforts and recommendations. A shout out will make them a lot more likely to keep up the good work! What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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Testing Your Facebook Content

Social Media

Split testing is absolutely fundamental for your business. The ability to test, learn and optimise to improve results in short cycles has great advantages. Whatever you’re producing online, whether its a blog post, web content, or even a Facebook post, you should be split testing.  Facebook content is no different to any other medium in terms of the need to test.  If you’re launching a big campaign for instance, it’s important to know which part of the content is working for which segment of your audience. You should be asking yourself the following: What is the best time to post? How long should the posts be? What call to action drives conversions? Which images work best? Which audience segment responds best overall or to certain posts? Knowing the above will allow you to increase your conversions in this instance by optimising content length, image, time of posting, call to action message and targeting criteria. Sounds Great, How Do I Do It? Here’s How: The first step is to decide what you want to test and what you will measure as success for each variant.  Decide whether you want to test by age brackets, or by gender Once this framework is in place, set yourself parameters – for example with testing images in posts you only want to test a certain amount, not hundreds Get your variables designed, written and ready to go based on your testing criteria. For instance you may pick three images, or you may write three different call to actions to test. Alternatively you might instead be focused on audience segmentation, in which case define the parts of your audience you want to test against (e.g. the conversion rate for 18-25 year old females vs 26-34 year old females). Post your content & measure the results Analyse the data and see what works and what doesn’t and push your learnings into the next phase of the cycle There’s a couple of ways to do this, but I suggest you try using Facebook directly and using the targeting features (normally available once you have 5,000 fans on the page):                     Doing it this way will require multiple posts to be created aimed at different segments.  One way to create a fair test is to break the ages down into say 3 year age groups so you’d do posts for: Females Aged 18-20 Females Aged 21-23 Females Aged 24-26 Females Aged 27-29 Males Aged 18-20 Males Aged 21-23 Males Ages 24-26 Males Aged 27-29 Whilst that means doing 8 posts potentially, this will allow you to test with a segmented audience.  This can be used to see how a post performs amongst certain demographics. Don’t forget that you can test on Facebook by locations, ages, genders, and of course by anything in your content (copy, call to action, link, image). Key Takeaways Leave no stone unturned: The more you can test and the more data you collect then the more efficient you will be able to make your campaigns over the long-term. Don’t be afraid to experiment: As long as you are working within the parameters you set, you shouldn’t worry too much about ‘getting it wrong’. Do this on your next campaign: Now you know it can be done,...

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Going Viral – Producing and Launching A Viral Video

Social Media

Producing and successfully launching a viral video can be challenging. There’s great effort involved in producing a video, but sometimes your video can fizzle out. So we have put together a few pointers to help you kick start your viral video: 1. YOUR VIDEO’S NOT FUNNY, THRILLING OR SHOCKING ENOUGH Videos that go viral all have one thing in common. People are thrilled by them, they cover their mouths in surprise and have the sudden urge to show them to other people. When you’re producing a video with the intent of going viral, you have to tap into those feelings of excitement, amazement and make it funny. 2. WAY TOO MUCH INFORMATION Keep it simple, stop adding to the message. One of the main purposes of a viral video is to build awareness of and/or interest in something. Leave the messaging and selling part of it for the areas that surround the video and the wider conversation,  and let the video do it’s job of going viral. 3. NO INFLUENCER OUTREACH The earned media approach consists of pitching bloggers, writers and influencers and making them care enough to share your video with their readers and viewers. 4. NO SOCIAL MEDIA SHARING STRATEGY You’ve made a great video, paid for initial support, but you didn’t develop an integrated sharing strategy that goes from the initial activity you’ve bought or earned, to your social media channels and current fans of your brand, out to new fans. For example, when that awesome influencer blasts out to their one million Twitter followers, are you prepared to capitalize on it and push it further? 5. LACK OF PAID MEDIA SUPPORT In almost every case of branded entertainment, you need some form of paid media buy to jumpstart the process. Paid media support can come in the form of video seeding, paid ads, promoted content on Facebook, Twitter or YouTube, paid placements on blogs, publications or paid influencers. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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B2B Influence On Your Target Market

Brand Identity

If you are in the business of selling to other businesses (B2B Marketing), how do you target key influencers in your market? Milkshake-factory has identified ways to connect with key influencers: 1. Building Your Network | Network = Networth Build your business network where you wish to do business. There is no point in hammering away and trying to achieve over 10,000 Twitter followers in the UK if you want to do business with small businesses in Melbourne. Review your social media network, as you would if it were your database, and see whether you’re targeting the right business in the right region. Then search to connect with more businesses like them. 2. Analyse Key Target Market Segments Influence your customers and prospects in your “target market” to consider using, reusing, trialling your products and services. Most small businesses have a gap between their social media activity and their social media influence in a targetted business community. 3. Business Buyer Behaviour Process To identify key business influencers, we must first map the key components of the buyer behaviour process. That is “The who, what, where, how and why of buying behaviour.” Only by accurately analysing who buys, what they buy and when they buy can we identify WHO and WHAT the relevant business influencers are. For example, in the new B2B buying process the average B2B IT buyer needs to consume five pieces of content before they are ready to speak to sales. Influencers are people that affect any component of the sales cycle, but are removed from the actual purchase decision. Consultants, analysts, journalists, academics, regulators, standards bodies are examples of business influencers. In terms of “what” influences, this is clearly in the realm of a robust content and engagement strategy and could include Whitepapers, Journal articles, Business Interviews and trusted Industry blogs, publications. Therefore, each target market segment, must be mapped by which customers buy, where they buy, what they buy and why they buy. This needs to be done for each target segment. For example: small business, medium sized business and/or corporate business. This can be further segmented by industry type, size of business, number of employees, level of technology adoption and so on. Increasingly, what, how and why business buy, is mediated and determined by their online communities, network and organic search. 4. Identifying Key Influencers By Target Market Segment In Social Media Only after you have defined your key target market segments and mapped your customers buyer behaviour across both traditional and social media channels can you determine your key B2B Social Media Influencers. Identifying influencers in the buying process is key to reaching the right people at the right place at the right time. For example, you may assume a certain business journalist is a leader/influencer in the field of technology. However by mapping the buyer journey, you discover, the influence on IT purchases for SME firms comes from the CEO of the business. Therefore, targeting CEOs through CEO-based online forums/networks or using a CEO-based case study on IT vendor selection may be more influential than getting PR via a high profile technology journalist. Influencers who may be pivotal to a key decision are not necessarily the “actual buyers.” 5. Creating a B2B Content-Based Inbound Marketing Strategy Business buyers like to search, evaluate, discuss, consider and purchase. Increasingly, this means less...

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Sales Funnel Of Attracting New Leads And Converting Them

Content Marketing

Research Stage – solve a problem, impression is everything At this stage of the game, your prospective customers are really just searching for information. Some research suggests that more than 75% of all buyers have conducted comprehensive online research before a vendor is even approached. If you want to be on your target’s radar, ensure that you have an optimized, dynamic and meaningful online presence. And to optimize your search, you want to be feeding your website and social media channels with meaningful, dynamic and engaging content that addresses your target customer’s pain points. Show them how you  can solve their problems and establish yourself as a thought leader in your industry with: Blog posts White papers Press releases Your website On Their Radar – prove your capabilities At this stage, you’ve already been discovered. You’re on the radar. Your blog posts have been read. But now your prospective client is looking for some confirmation of your capabilities – some proof that there will be a return on their investment. This is when you want to share content in the form of: Client success stories or case studies Customer testimonials (in video format would be great) Data sheets that detail the impact of your products and services These materials demonstrate your track record and reassure the prospective customer that you can deliver Converting Leads – seal the deal You’re almost at the finish line, but not quite. Seal the deal through: Demonstrations Customized and targeted email campaigns Comparison sheets Webinars What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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Making Your Call To Action CTA Work

Content Marketing

Your writing blogs, but your not converting sales from it. Its probably because your not engaging your readers with your content, or perhaps your call to action isn’t compelling enough. What is a call to action (CTA)? A call to action (CTA) moves your reader to: Request more information (Download our free guide) Engage more intimately with your brand (Leave your comments below) Make a purchase (Take advantage of a sale or trial) When your call to action moves readers to ‘request more information’, they might fill out a contact form, sign up for a newsletter, download a white paper or make a phone call. In this case, you will have created access to your target client – via email or phone. So how do I write the most compelling call to action that will yield the intended results? Just like anything else that you write online, you want your call to action to be engaging and meaningful. ‘Click here’, for instance, is a pretty bland and generic call to action. Instead of telling readers to ‘Sign Up’, tell them to “read more to convert your leads by reading more.” Studies reveal that the most valuable space on your website is in the upper right hand corner, above the fold.  The eye travels here naturally, after it has had an opportunity to discern what your website is all about. Some websites have their CTA’s at the end of a post or landing page or on the banner, so you might want to do some testing to see what works best for your readership. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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Effective Placement Of A Call To Action

Content Marketing

When writing a blog, a social media post, or even a new web page, you’re probably thinking to yourself where on earth do I need to place my call to action. You’ve probably heard or thought to yourself that placing a call to action “above the fold” that is in the top portion of the screen, visible to all when the page loads, performs better than the content below the fold. Everybody knows that, right? Yes, but it’s not entirely true. What many would consider a textbook school of thought is to position a call-to-action high on the page, above the fold, may sometimes deliver substantially better results if placed lower down the page or after additional information to motivate a click has appeared first. These days, people visiting your website or reading your blog or social media posts are well-versed in scanning through your content. They are extremely tolerant of supporting information like comparison charts, videos and testimonials. And so it really doesn’t matter where the final call-to-action sits, as long as the right amount of supporting information can be accessed easily and quickly to enable a decision to be made. Of course, your call-to-action needs to be visible, distinctive and worded to elicit action, but never assume there’s only one best place for it to live. You need to be testing where your call to action sits best. So have some fun, think differently and explore some alternatives. With a little intelligent testing and creativity you could open up a whole new world of engagement in our scroll-happy world! What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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Google Content-Friendly Guidelines

Content Marketing

As a small business owners, your probably stuck on what to write on your website or on your blog. Following these Google-friendly content guidelines to create content, will increase your demands to be read, viewed and shared by the wider audience on social media. Strategic content marketing can enhance SEO, dramatically increase website traffic, and seriously magnify lead generation and conversion.  Without high-quality content creation, you will not generate the social signals that Google is using to inform their search ranking processes. 1.  Content should be trustworthy and original, show metrics and statistics 2.  Content should demonstrate thought leadership, a trusted authority on your most covered topics 3.  Content should be information-rich, cover relevant industry trends, be objective and present other viewpoints and not merely push your services 4.  Content must be free of spelling errors, typos, and grammatical and editing oversights 5.  Content should not be created with only SEO in mind; the style and substance of content must appeal to your website visitors and blog subscribers 6.  Your website and blog should not be so jam-packed with ads and CTAs that they distract visitors from focusing on your content What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE...

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