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What is Google AdWords Display Network

Paid Per Click

Brand exposure is an important part of online marketing, and having your online ads displayed across thousands of websites that are relevant to your business can truly be one of the best ways to get your brand known to a wide audience. Google Display Ads allows advertisers to create all types of ads such as text, image, interactive and video ads, and place these ads on websites that are relevant to what you’re selling. Google Display Network lets you place ads on a variety of sites and blogs to reach more potential customers. Google’s Display Network has a massive amount of traffic and conversions, which generally makes it a great source for advertisers. However, conversions are a lot less when compared to Google’s Search Network. Below are some tips on how to ensure you’re getting the best results possible from your display campaigns. Even a little tweaking and optimising your campaigns can ensure your getting the best results. 1). Target Contextual campaigns is great for gaining exposure on a huge variety of sites that have content relevant to your keywords. Having placement-specific control over things like CPC bids, ad copy, landing pages etc. is vital in seeing success. 2). Text Ads Search and display campaigns are two very different methods of advertising. People seeing your ads via search are actively looking for your product or service assuming you’ve selected the proper keywords, whereas display users are simply browsing a website and might happen to see your ad being displayed on the site. People need a really good reason to interrupt their internet browsing and click your ad, such as incentives. 3).  Banner Ads Google accepts a variety of banner ads. Many websites within the AdSense network, such as websites which display AdWords ad, will only allow banner sizes, as per below, to be shown on their pages.       4). Remarketing Remarketing, allows you to deliver display ads only to users who have previously visited your website. 5). Site Exclusion Just like in Search campaigns where Google allows you to exclude particular keywords using negative keywords, irrelevant and poor performing site placements can also be excluded from your display campaigns using the “site exclusion” feature, found under Placements, then Display Network.       6). Track AdWords Conversion If you’re considering running a display campaign within AdWords, the AdWords conversion tracking tool is absolutely vital. AdWords conversion tracking allows you to see the exact conversion data for all of the placements sending you traffic.         If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Link Building?

Search Engine Optimisation

Quantity and quantity of inbound links pointing at a website are key elements to search engine results page rankings. The following rules can assist you improve your SERPs rankings and will help keep your site out of the Google sand box and avoiding other Google penalties. 1. Content Needs To Attract Links Naturally Existing backlinks earn high SERPs ranking points, as these get people onto your site naturally. To avoid over-optimisation penalties, you can still emulate natural-looking backlink profiles by pursuing links from a variety of different sources. 2. Try Not To Acquire Links Too Quickly The rate at which you acquire links – also known as your “link velocity” – matters to the search engine ranking algorithms.  If you attempt to generate too many links too quickly (before your site has been established as trustworthy by the search engines) you risk triggering penalties that could land your website in the Google sand box. 3. Avoid Buying Links Instead, stick to paid link building efforts that have been proven safe and confer an advantage beyond a simple rankings boost. 4. Be Aware of Google’s Bad Neighborhoods Google are tight-lipped as to what constitutes a bad neighborhood. Avoiding pursuing links from adult websites, thin content sites, sites that use black hat SEO techniques or foreign language sites with no relation to your own.  When you consider Google’s position that a link constitutes an “editorial vote” in favor of your site, it’s easy to see why “votes” from higher quality sites would be worth more in the eyes of the search engines. 5. Build Links Consistently Build your links slowly over time, using consistent effort to ensure your site’s overall link authority grows steadily. 6. Build Deep Links Other websites linking into your site would point their links at the sub-pages on your site that containing the specific information they want to reference.  Mimic this natural occurrence by directing your links at a variety of different pages on your site. 7. Look For A Variety of Link Types Google recently deindexed the major private blog networks that constituted some webmasters’ entire link building strategy.  Instead of leaving your site in this risky position, develop a variety of different link types from a wide range of sources. 8. Anchor Text Using keywords in your anchor text confers a ranking benefit when it comes to where your website falls in the SERPs.  However, using the same anchor text for every single inbound link you create contributes to building a similarly unnatural backlink profile as creating a single type of link to a single page on your site. 9. Toolbar PageRank The toolbar PageRank pushed out by Google is inaccurate. 10. Conduct Competitor Analysis Various forms of SEO such as article marketing, guest posting, blog commenting, forum commenting and so on are great but there is more than this. Aim to find new backlink sources through competitor analysis. To conduct a competitive analysis, use tools like Majestic SEO or the Open Site Explorer to see which sites are linking in to your competitors’ websites. 11. Measure the Impact of Link Building Efforts Determine the impact of the backlinks you’ve created on your site’s SERPs rankings and overall traffic levels. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us...

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Getting Your SEO Right

Search Engine Optimisation

Get SEO right and avoiding Google penalties requires a full understanding of SEO. Below are key elements to better understand SEO: Determine your medium term digital strategy Increasing customer rankings and conversions Managing search engine penalties and algorithm changes Analyzing on-page factors to make sure every area of the site optimized Providing direction to content creator to improve the site’s content quality Working closely with the team’s data/analytics person to focus on enhancing areas of high traffic and improving areas of low traffic Launching on-site split tests to measure improvements in conversion rates based on website changes Working with developers to be sure the site’s backend is optimized (including making improvements to load times, adding “rel=” tags and rich snippets, etc.) Carrying out effective internal linking campaigns Making improvements to the website’s overall structure (typically only an issue on large site SEO) Link Builders The process of building inbound links to your company’s website is a hugely important SEO priority, but when handled inappropriately, the use of devalued or low quality link building techniques by inexperienced workers can lead to search engine penalties. Here’s what to look for in your next link building hire: Knowledgeable about competitive analysis techniques (that is, the ability to identify link sources based on competitors’ backlink profiles) Able to effectively acquire white hat links using currently established best practices Skilled in scaling up link building campaigns to match SEO needs and website circumstances Content Creator Content is king. Your content needs to be both informative and persuasive. Data/Analytics Processing SEO requires getting your keyword and market research right to ensure campaign success. Be sure to monitor web analytics to draw campaign effectiveness, and run A/B testings to improve conversion rates. Social Media Given how much of an impact social media presence has on a website’s SEO, ensure to manage a company’s social networking profiles. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Cross Channel Marketing?

Brand Identity

There various methods of cross channel marketing such as the web, email, SMS, and mobile apps. Social media such as Facebook and other social media marketing efforts must take into account that prospects could be accessing your stream from a desktop computer’s Web browser, a smart phone’s mobile app, or a tablet that may utilise either or both of these methods. These mediums have their benefits. Facebook brings in the most responsive subscribers to your email marketing list, while your blog brings in subscribers that are mostly seeking freebies. Google pay per click ads delivers a high amount of Web traffic that requests further information, while SMS marketing focus on lists brings in prospects who are ravenously ready to buy ASAP! Cross channel marketing helps you reach your target audience more effectively. Yet you should always keep an eye on other channels and other media through cross channel marketing. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Bing Links Explorer?

Search Engine Optimisation

The ability to explore link information for any domain is back! Dive deep with this beta tool which allows you to explore links associated with any domain. Simply enter a URL and the tool will supply a list of known links pointing to the specified destination. The default setting will be to display external links pointed at the specified URL, though this can be switched to show internal links as well. To access the Bing Link Explorer tool, you’ll need to have a Bing Webmaster Tools account, or simply set one up http://www.bing.com/toolbox/webmaster. Once you’re inside, use the “Diagnostics & Tools” menu from the left-hand sidebar to access the “Link Explorer” feature. You’ll find a few different options to play around with: URL – In the first search field, enter the URL (either a root domain or a sub-page on your site or your competitor’s) that you’d like to explore. Filter by Site – By default, Bing’s Link Explorer condenses your link results so that only one link from a given website result is displayed. If you want to see all the backlinks that are coming in from a specific root domain, enter that URL into the “Filter by Site” option. Anchor Text – If you want to analyze your current anchor text distribution, enter specific anchor text versions into this search field and re-run your report. Additional Query – This search field gives you the option to break your backlink results down further by pulling the links that include specific, defined variables. Scope – By selecting either “URL” (the default option) or “Domain,” Link Explorer will pull either backlinks that point at the specific site link you’re searching or all results pointing at the root domain of your specified link. Source – This final feature allows you to search your internal links, external links, or both. By default, this option is set to “External.” To better understand this new system, try running a few different searches to see the above features in action. Once you’ve got the hang of it, consider the following ways that Bing’s Link Explorer program can be used to generate competitive intelligence. Spy On Your Competitors’ Links Although most of the tools within the new Bing Webmaster Tools program can only be used to mine data related to the website you’ve registered with your account, Link Explorer allows you to quickly pull backlink data from any site on the web and filter it according to the parameters described above. In particular, these features make the Link Explorer tool ideally suited for identifying potential new link sources based on the websites that are linking in to your competitors. To find potential new link sources based on the websites that are linking to your competitors, simply enter each of your competitor’s URLs into the search bar and set the source feature to pull external links. As an example, if you are Amazon.com and you want to see who is linking to Rackspace, you’d enter the following information into Link Explorer: . Check Your Own Backlink Distribution At the same time, you can use Link Explorer to quickly identify potential issues with your existing backlink profile. The recent Google Penguin update has left plenty of webmasters on edge about potential indicators of over-optimization that could trigger current and future penalties if their sites are deemed overly-manipulative of the natural...

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What Is Local SEO?

Search Engine Optimisation

If you have a business with a physical location and obtain your customers locally, you need local SEO. The biggest factors in local listings appear to be the number of citations, the number of reviews primarily on your Google Places listing, and how positive the reviews are overall. First create and claim a local profile on Google Places, your local listing is what will show for local search results, and make sure to complete your listing until it’s at 100%. This will require adding images, videos, and more. When creating this listing, DO NOT use any keywords or location names in your business title or business description that aren’t a part of your official business name or absolutely critical to accurately describing your business. Secondly, ensure citation is in tact. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. Use a service like Yext to make sure that the information from your Google Places page is spread across all of the other major local platforms, in the same format. You can use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city. Thirdly, the quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors. Use a tool like KnowEm to snag all of your social profiles, many profiles will show your name, address and phone number, which will instantly give you a whole pile of local citations. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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How To Get Rankings Higher On Google Using Your Videos

Search Engine Optimisation

Videos are a great way to boost your Web presence and diversify your online marketing. YouTube is the second largest search engine after Google. As videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find your videos when they search online. By applying SEO techniques to your videos, you can make your videos search engine friendly and help your business videos show up in searches. Ensure you add quality keywords to the title and description, as search engines can’t make sense of video content on their own. Choose keywords that best represent the video and key terms people will search for when looking for products or services like yours. Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title. Descriptions: Your description of the video is important as search engines can reach this text to index your videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. Tags: Tags are an additional form of keywords that you think people will use when searching for your videos. Unlike keywords that you include in your titles and descriptions, you can select additional keyword tags when uploading your video. Your tags can use up to 120 characters, so make sure you select tags that are the most relevant and that best represent your video and appear in your title or description. You should also add tags for your videos in the order of importance, and always include your primary keywords first. Creating a playlist for similar types of videos can help improve their visibility on YouTube. Not only do video playlists appear within the YouTube search results, but other videos in that playlist can also appear in the sidebar of the YouTube player as related content when a viewer watches a video that’s included in the same playlist. This helps boost views of other videos you’ve added, rather than directing viewers to other content YouTube deems as similar but that may belong to other accounts. For businesses that are unsure about creating videos, there are some YouTube features that will make video creation much easier. One such feature is an easy-to-use editing tool within YouTube that provides a quick and simple option to help users edit their videos. You can also make your videos more interactive, see Viewbix for more information. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Instagram And How Can This Help Your Business?

Social Media

Instagram is one of the most popular photo-sharing facilities. Businesses are able to express their brand and company visually, which can often be much more powerful. Sharing information in an image form means your followers can view them quickly, easily and also share it quickly and easily too. The visual aspect means you can get creative too,  you’re not just limited to words, and there’s no character limit either. Creating an Instagram account for your business or brand is going to give followers a glimpse into your everyday work-culture and brand ethos, which is a perfect marketing technique if those two things are important to you. Don’t commit to it if you don’t have time. This is the golden rule for every company looking into joining any social network. If you don’t have time to post a photo (at least every couple of days) then why are you joining? But if you do have the time, don’t just rehash the same old images I can find on your website. Also steer clear of uploading random quotes. Don’t post 5 photos at once, even if they are really good images. Spread them out… this isn’t Facebook remember, one image will be enough per hour. Also geo tag your photos. Talk to your followers, leave them comments and let them know when you like something you’ve seen of theirs. Photography is a pretty personal medium, take a couple of minutes each day to let people know you loved their latest snap, and you’ll start to see your own comments gradually increasing too, as people drop by the return the favour. If you have an amazing photo that you think will grab people’s attention, don’t post it in the middle of the night when no one is going to see it. Think about the key time to post and harness them. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What You Need To Know About Google Panda and Penguin

Search Engine Optimisation

The Google Panda update looks at: The amount of content above the fold The bounce rate for a page The click-through rate of the page The number of clicks a page gets in results The Google Penguin update looks at websites who have tried over optimising, particularly those who have poor quality links being built back to the domain, there are a few considerations which are specifically relevant to design practices. Having content feature above the fold (as opposed to ads) is believed to be a positive with Panda. As images are often a large part of design, we recommend complementing main images which take up a large amount of above-the-fold real estate with concise, yet on-topic HTML text, neatly nested in an attractive textbox. For bonus points, each box of text should include a <h> tag to indicate the primary key term which the following text is relevant to. Keyword density is of lesser importance than having a variety of relevant key terms. Striving to incorporate terms you expected to come up in a discussion about the main topic of the page is a less suspect and more search friendly approach to generating content. The number of pages a site user clicks through before leaving the domain, or returning to the results page, is in itself an indication of relevance.  A domain that has a high number of clicks-through to other internal pages is believed by Google to be more relevant and therefore worthy of high positions. Place clickworthy information into a series and incentivising clicking-through, which in practicality means requiring clickthrough to get the full story/information. This works particularly well on the homepage of the domain, where content can be written to require a click-through in order to completely read all the relevant information. While dwell time is known to be an established quality signal for Google’s PPC services, we believe that currently a similar consideration has been included in Google’s Panda algorithm. Considering that bounce rate is now a significant signal in Panda, dwell techniques are beginning to make their way in to SEO site design recommendations. Key-term anchor text such as: “web design”, “branding and web development” and “web branding” should be replaced with the company’s brand name. Having several thousand links from one domain, all with the same anchor text, is likely to incur the wrath of penguin. When providing an ‘embed this link/content’ frame into a build, we are currently recommending that all anchor text used strives to include the company’s brand name and change for each new piece of content. While this is not a big problem for smaller brands with lesser traffic, builds that encourage a lot of backlinks or projects that are expected to attract a lot of links ought to ensure that all links back are branded and not identical. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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New Facebook For WordPress Plugin

Website Design & Development

1. How To Set It Up? It’s really simple to setup the Facebook application for your webpage, and it only takes a few minutes. All you need to do is: Log on to your WP website’s Admin Panel Click on ‘Add New’ under ‘Plugins’ Type ‘Facebook’ in the ‘Search’ box  Click ‘Install Now’ Once installation is complete, you will need to click on ‘Activate Plugin’ You will need to insert the generated App ID and Secret into your Facebook plugin to configure it successfully.  2. How Does It Work? The Facebook plugin allows you to post blogs to your timeline on one page or even multiple pages if you have more. You can mention Facebook Friends. This will add the post and message to the Timeline of each friend mentioned. They will also appear in the contents of the post. Include a personal message with the post on your pages and a different one when mentioning friends. You can use Facebook functions like Like, Subscribe and Comment above or below your blog post and even enable a recommendations bar. 3. How Would Your Business Benefit? The plugin allows your business to truly go viral by mentioning friends and getting your content in front of your biggest fans. With this plugin you can aim for a wider distribution for your website and drive up traffic and engagement. The Recommendations Bar, user’s can recommend and like your sites content and add it to their Timeline, and the Activity Feed Boxwidget enables you to view your friends’ activity on your website Why wait? Give your customers the most engaging experience possible, a chance to interact with your business, easily share your content, and engage with them to strengthen your image and increase brand loyalty. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact Milkshake-factory for a FREE no obligation...

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