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The Difference Between SEO & SEM

Search Engine Optimisation

Search Engine Optimisation and Search Engine Marketing work to boost brand awareness and online traffic, but they are different. Search Engine Optimisation is the act of optimising a website through key words and website development to boost natural search engine listings. Search engine optimization is one of the most cost-effective functions of a digital marketing campaign and Search Engine Marketing program. The higher you are ranked on a search engine, the more people will find you. Effective SEO increases your ranking thus increasing your brand awareness and traffic. Search Engine Marketing is the process of gaining traffic from search engines encompassing: Paid inclusion and trusted feed programs Pay-for-placement management (includes pay-per-click) Link popularity / reputation development Search Engine Marketing uses paid tools like Google ADWords and Pay-Per-Click advertising. It is the paid component of the entire campaign. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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Why Are People Using Google+?

Social Media

In today’s economically-uncertain, information-saturated, content-rich world, 3 factors drive a consumer’s purchase decision: price, simplicity, and convenience. Consumers want to get the best deal as quickly and easily as possible. I want to get in and get out. Simplicity: Google+ provides a “cleaner” social media user experience, whereas Facebook, with its news feeds, sponsored stories, timelines, etc, is way too visually busy. Convenience: Google+ is highly integrated with most Google services, including its search engine. If Google can offer a social network that is fully-integrated with its search engine, YouTube, and all other services, and if most online users are already enjoying many of these services anyway, it stands to reason that people will eventually use Google+ for social as well. People socialize to learn from each other and share experiences. Isn’t that how many people are using Google services right now (“I’ll Google it;” “check it out- I put it on YouTube”)? As Google can offer people a fully-integrated online experience – from search to social, from m-commerce to mobile – that is simple and convenient, people will end up using their products and services more than any other. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote....

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Thinking Of Creating A Mobile Application

Mobile Marketing

As mobile device usage becomes more mainstream, users will become increasingly reliant on mobile search and discovery. This of course means that mobile ad space on various search and discovery platforms becomes a lucrative proposition. A large percentage of web searches on mobile are localized, but local search apps like Yelp and Poynt are a better option for both users and advertisers alike because the search experience is fully optimized for mobile, offering a simpler user interface that can be targeted to encourage purchase decision. Aside from local search apps, retail or merchant apps will become more ubiquitous in the next few years as well. Anyone who has tried to perform a general web search on a mobile device knows that it is not a user-friendly process, often taking forever to type in a query, and then sift through an endless stream of results. Mobile apps, on the other hand, are better able to target specific actions, providing a simpler and more-relevant user experience. As a marketer or business owner, you need to start thinking about how mobile apps can fit into your current and future marketing equation, whether it is by advertising on them, building them for your brand, or both. Very soon, mobile apps will be everywhere, driving the future of the Internet. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne to assist you with mobile applications, contact us for a FREE no obligation...

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LinkedIn: Do’s and Dont’s

Social Media

1. Do Upload a Professional Picture Upload a professional picture to all platforms you are building your personal brand on, whether that is Twitter, Facebook, LinkedIn, or your blog. We know you’ll want to be fun and creative on those other sites, but don’t do it if you’re trying to create a professional image.   2. Do Connect to Your Real Friends and Contacts It’s crazy to see how many people connect with strangers all over the world because they want to “build up” their network on LinkedIn. Connecting to hundreds of strangers will NOT help your network in LinkedIn. The value of LinkedIn comes in the quality of relationships you have, not the quantity.   3. Do Keep Your Profile Current If you neglect your profile, people will tend to forget and avoid you.   4. Do Delete People Who Spam You In life and in LinkedIn, there are bad apples. There are times when contacts or connections abuse the system and spam your Inbox with some new multilevel marketing scheme or a new product or service they’re selling. It’s polite to ask them to stop and rethink their strategy. They could be new to this, and maybe they made a mistake. But if they continue to abuse your connection, delete them.   5. Do Spend Some Time on Your Summary Express your personal brand, be extremely concise and specific when writing your summary, as you want to people excited about reading your profile and connect with you.   6. Don’t Use LinkedIn Like Facebook and Twitter LinkedIn is a professional network, and although it is important to share some personal content, don’t use LinkedIn as a personal network. That’s what Facebook is for.   7. Don’t Sync LinkedIn with Twitter Not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.   8. Don’t Decline Invitations. Archive Them When a stranger asks you for a connection on LinkedIn, archive the invitation instead of deleting it, as there could be a time when you meet this person, and you can refer to the previous invitation to connect. 9. Don’t Ask Everyone for Recommendations Not every recommendation is important. You do need to have at least two recommendations to reach 100% completion of your profile, but they need to be valuable recommendations.   10. Don’t Forget to Use Spelling and Grammar Check Your profile is technically a résumé, and we’ve all been taught that our résumés have to be laser perfect. Spell check everything! If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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Content Management Strategies

Content Marketing

Following the below tips will help you manage your content and increase your rankings online: Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you, including the storm itself, and from your audience, like gathering water from a wellspring. Don’t be afraid to be inspired by something your readers and other thought leaders have said. Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed. Planning: You need a detailed map that shows you where you need to go. Metrics: The ability to track and analyze where you are will help you decide where you need to go. You must make course corrections if you travel in the wrong direction, and your metrics help drive your decisions. SEO: Whether you’ve produced a website, written articles and blog posts, videos, or slideshows, your keywords are like a mirror that flashes in front of the search engines, alerting them to your location. The long-tail keywords, titles and descriptions help narrow the focus, the way a whistle helps people find you at close range. Social Media: By generating opportunities for engagement between people, people find your content on Facebook and share it to Twitter, Google Plus, and Pinterest. Your content should have the ability to drive activity that spreads as it generates interest from one person to another, which helps you get noticed in the storm. Research: You need to see the direction of the path ahead, and uncover any pitfalls and obstacles that might trip you up. This means always scanning industry news for trends, and reading into customer and competitor activity. Surveys and studies will also shed light on where your audience is headed, so you can get there, where you can be found. Design: Your website, blog, videos, presentations, newsletters, shopping cart and other materials should be optimized to help you get found. This means a website layout that helps highlight the content, titles, descriptions, images and related tags so that search engines and viewers alike find it attractive and inviting. Technology: Use a good content management system, customer relationship management tool, e-commerce software, social media management, and content collaboration application to help you create, store, publish and share your materials. Support: You need technical support to sustain a powerful content strategy through the inevitable breakdowns that may occur. It’s difficult to know the ins and outs of all the platforms you may need to administer, so having another set of hands is like having the right gauze, splints and blister protection. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote....

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SEO Is A Worthy Investment

Search Engine Optimisation

The Facts About SEO Approximately 75% of all Internet transactions start with a search engine There are approx 34,000 searches per second, 2 million searches per minute; 121 million searches per hour and 3 billion searches per day Most online surfers never click past the first page of search results You cannot expect to compete online if your website is not ranking front page for important keyword search terms You can have the best website in the world, but if your website is not ranking first page in search engines, then it is in effect, hidden to the world Doing the right competitor research and implementing the right search engine optimisation services provides the most efficient return on investment for your website and attracts the most website traffic Over 72% of Google searchers and over 60% of Yahoo searchers will choose a natural search result over a paid result. Achieving SEO Step 1: Research the most relevant keywords appropriate to for website. Step 2: Modify your website content to cater for those keywords. The perform SEO optimisation and utilise SEO tools to show search engines how your website relates to your targeted keywords. Step 3: Build quality backlinks to your website from trusted and related websites of authority using your keywords as the link anchor text. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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Popular Business Collaboration Tools

Social Media

  More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. Below are four common used cloud tools for businesses to use for image or media based projects. Dropr A very well-designed and customisable interface, has the ability to share own content, inspiration and images, and also has a browsing experience to explore other users’ portfolios and projects. You can neatly post all your media in one place: images, audio files, video, text and interactive flash or HTML5 artwork. A perfect layout, organize, and share all types of your media to inspire your fellow co-workers. Conceptboard With Conceptboard, you can create mood boards, mind maps or conceptual sketches. Although I’m not 100 percent sure what all of those tools are, it does appear to be creative platform where team members can collaborate in real-time about drawings and wireframes. Once an image is uploaded (or hand drawn with their tools) it is really easy to add precise comments, scribble notes with various types of writing utensils, create mockups, share with specific people and more. See below for all you can do with this interface. ShareSquare Sharesquare may seem like Pinterest, but these two visual pinboards are completely different. It is a social tool for designers, marketers, event planners, among other professionals, to “work as visually as they think,” according to their website. It is like Pinterest in that there are many boards for users to gather and organize images based on category however there are distinctive features like a zooming tool to annotate and arrange pins by folders, drag ‘n’ drop tool, and even real-time collaboration where users can video conference and simultaneously view the same boards for discussion.         ConceptShare ConceptShare is a hub for creative professionals to discuss, debate and decide on visual aspects of their business like print, web and even video mockups. There are some simple tools like highlighters, pen and croppers but there are strategic comment strings that are attached to specific parts of the visual. Companies like Disney Interactive Studios, HBO, and Macy’s all use ConceptShare to communicate and share their creative work.           If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What’s Becoming Of Pinterest

Social Media

Pinterest is now ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. The driving factors of Pinterest’s success are noted to be: 1) Continuous involvement and constant updates   2) Self expression Pins can highlight tastes and style all in one web page. The information conveyed about your business by your Pinterest profile is a leap ahead of the text based information that other social networks compile when it comes to actually capturing some essence of your business.   3) Social Feedback Loop Pinterest has the ability to make things go viral quicker, as pins can turn into repines or likes which is rewarding enough to keep most users going. Communication is kept to a minimum and as a result users feel safe that they can broadcast content without fear of criticism.   4) Passive Creation Pinterest rewards users with the feeling of being creative but does not require us to actually do much work.   5) Visual Engagement Image and video on other networks like Facebook have always shown higher degrees of interaction then text status updates. Pinterest picks up on this important fact and the platform is basically just the visual element.   6) Great for Marketing Pinterest makes it easy for marketers to get attention by posting compelling content that ties back to the brand and can result in direct traffic. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation quote....

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Tweets On LinkedIn No More

Social Media

  Twitter use to allow its tweets to stream through to LinkedIn. But recently, Twitter is moving away from LinkedIn. LinkedIn users will still have the option to send their posts to Twitter. It is simply the reverse, sending Twitter updates to LinkedIn that as stopped. This change though instigated by Twitter will improve the overall LinkedIn experience and provide a better quality and professional meeting ground to network and showcase accomplishments. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Facebook Like Is Not The Same As Opt In

Social Media

Melbourne Marketers ofter get confused with Facebook’s Like button and believe it acts the same as an “Opt In.” People who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community or customer base, yet many organizations confuse the overall number with actual audience size. Likes represent potential reach. Likes are a form of social currency and their value goes up and down with each engagement. Focus on delivering higher yields for each Like and as a result, foster greater reciprocity and true social commerce. Focus on the  A.R.T. of Engagement, that is Action, Reaction, and Transaction. Contests, campaigns, gimmicks, while effective in intermittent bursts, are not sustainable nor are they indicative of organic engagement. They generate numbers but not true engagement. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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