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What Makes An Effective Facebook Ad

Social Media

Engaging Call-to-Action People should be compelled to click on the ad right away. Your call-to-action should provide a sense of urgency, keeping in mind that a powerful image is a great way to get people interested. Provide Value Whether it is a new product offer, discount, event, or free trial, there needs to be a value proposition to keep them engaged. Try asking a question or providing solutions to a problem your fans might have. Relevance Make sure the ad that you’re creating matches the audience you’re targeting. Campaign Goals Are you looking for fan engagement, likes, increased sales, or just trying to get your brand name out there. Campaign Budget & Duration Considering how much you’re willing to spend overall will help determine how much daily engagement you can expect, and what it will cost you. Click-through Rates Determine ahead of time what your click-through goals are for the ad campaign, and then analyse how many times your ad was clicked, divided by the number of times it was shown (impressions). Clicks Post your campaign, how many clicks did the Facebook ad received; whether it was a “like” from the ad itself or a user following the call-to-action. Impressions Impressions tell you how many times the ad has been seen by a Facebook user. This is a great way to determine if ad has dropped out of the suggested range. Conversions How many people responded to your CTA. This metric counts actions from the ad, including when someone has gone to your page and clicked “like.” Cost-Per-Conversion Calculate how much you pay for a new Fan, RSVP, or new group member. When developing your own ad campaign, remember that Facebook ads change all the time. Facebook is constantly introducing new and improved ways to customise and add value to your advertisements. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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Facebook Updates Summarised

Social Media

Are you keeping up with all the Facebook changes implemented over the past few months? It can be tough as a business owner to keep up with these changes and understand how they affect your business. As an IT and Marketing Consultant in Melbourne, I even find it difficult to keep up, so I have made things easier and have listed the two most important changes that have occurred and how they could affect your business. 1. Facebook Ads Go Mobile! The first update Facebook has announced is that Facebook ads will now be shown in the mobile newsfeed.  For advertisers this will allow you to directly target mobile users with your ads. As part of this new feature release, you will notice when setting up your Facebook ad, there are now 5 different advertising display options that you can choose from: All placements – News Feed desktop, right-hand side desktop, News Feed mobile. All desktop placements – News Feed desktop, right-hand side desktop. News Feed desktop and mobile placements – News Feed desktop and News Feed mobile. News Feed desktop placements – News Feed desktop only. News Feed mobile placements – News Feed mobile only. As you can see the 5 placement options allow for improved tracking and return on investment reporting.  A quick tip would be to split up your advertising so that you have single campaigns targeting single placements. 2. Promoted Posts – Reach More Users The second update Facebook has announced is Fan Pages can now promote selected posts to increase the number of users the post reaches. The business application of this promoted post feature will allow Fan Pages to increase the reach of their promotional messages and potentially further convert Fans into long term loyal Australian customers. Facebook has made it extremely simple to promote a post, all you need to do is select the “Promote” button on the selected post, set a budget and then pay using the credit card associated with your Facebook account.  Prior to saving you will be shown the estimated reach the promoted post will have so you can estimate the Cost Per Impression investment. These two changes have extended the paid advertising capabilities of Facebook and will allow businesses to experiment and test the results of investing in Facebook ads.  As a business owner and a Facebook Fan Page owner there are endless possibilities of what you can test and measure with these new enhancements. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Timing of Facebook Posts Is Key

Social Media

With social content, timing is critical. Hitting the target consumer at exactly the right time – when they are in the right mood to not only take in your content, but respond to it, is the goal. You will need to test various time and days of the week and monitor likes, comments, and response score. First, test how posting activity by day of week. Then test the response by time of day. You may be challenged if your are targeting various audiences across different time zones. You could find reduced posting frequency by brands on the weekend and evening time periods reduces clutter, creating more opportunity for those that do post to catch a Fan’s attention. Finally, combine all non-business hours posts, including posts on weekends, evenings and holidays, and look at the response levels. There are some general rules of thumb business marketing consultants can give to brands targeting a non-business audience: Do not only post in business hours Consider posting at least equally across the days of the week Consider the evening as at least an equal day part compared to the day time Take into account holidays and other cultural events Consider that your audience may be in multiple timezones If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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How To Get More Traffic To Your Site

Search Engine Optimisation

1. Email Using Lists – Being able to send an email blast to a real, interested targeted list of followers is one of the fastest and best ways to generate traffic to your website. Use the list your subscribers have subscribed to in forms. 2. Post Classified Ads – Craigslist get real eyeballs looking at their ads. Start posting some classified ads for your business on Craigslist. 3. Start a Google Adwords Campaign – You can find coupons on Google ads, use these to set up a campaign with normal keywords. The traffic is generally very good if a bit expensive. But Google Adwords is one of the fastest ways to get traffic, if they run your ads. 4. Start a Yahoo Search Marketing Campaign – Yahoo has traffic. It is not quite as good as Adwords, but they are a little easier to work with. Plus, the prices are slightly lower. Hint: I seem to get better conversions and lower prices for Australian Yahoo traffic. If this market applies to your business, you might try going down under. 5. Purchase PPV Traffic – PPV traffic is short for pay per view traffic. Generally, pay per view traffic is pop ups that you buy on pay per view traffic networks, users who have downloaded their applications and agreed to receive ads. When they type in their favorite sites in the browser or search bar, little pop up ads are triggered according to the URLs and keywords they type. The traffic is keyword and/or URL targeted. So, if you want your ad to pop up on your competitor’s site, you can do this with ppv traffic. Remember you only have a second to capture their attention. You must create a landing page which immediately catches their attention and gives them a clear call to action. 6. Guest Blogging – Getting a guest blog post published on a busy blog that actually has real readers eye-balling your post and commenting is a fast way to get traffic. You also have the implied recommendation of the host blogger. Guest blogging is both a long term and a short term strategy for traffic and SEO. 7. Video Marketing – YouTube is the second busiest search engine after Google. And, of course Google owns YouTube which does not hurt. I have noticed that videos on YouTube show up quickly in search results. There are also other video hosting sites such as DailyMotion and Metacafe. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Common Mistakes Businesses Make With Google Adwords

Paid Per Click

Directing your Google advertisement back to the home page of your website.  When I am searching for a “freelancer Australia video production,” I want to be sent directly to the video production page. Sending me to your home page says that you think I have the time and patience to search your website for the information I want.  If I don’t see the relevant information right away I am gone — back to Google to see where else I can find the information (most likely your competition). Accept all the suggested words Google Adwords Keyword Generator spits out. You want to avoid just taking the whole list, which will have a lot of generic and irrelevant terms. Not using negative keywordsin your Adwords campaign.  Google Adwords allows you to set negative keywords to avoid unwanted impressions and clicks.  If I am a window manufacturer I might want to use “software,” “XP” or “operating system” as negative keywords.  This filters them out because I don’t want people looking for windows software to see my Adwords. Not localising Google Adwords campaign. Google Adwords allows you to set up specific ads to only show to searchers within a specified area around your postal code. Google Adwords uses the searcher’s IP address to determine where the search is.  This works best for more generic terms. Fail to test Google Adwords.  Google Adwords allows you to track and monitor your Google Adwords campaigns.  I can A/B test different ads to ultimately get the Google Adwords advertisement that best converts traffic.  Google Adwords allows me to track every aspect of my campaign so over time to constantly make small adjustments to fine tune my campaigns. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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The Quick Response To A Facebook Blunder

Social Media

Accidentally posted on the company Facebook page? How do I fix a problematic post on Facebook? Here are some tips: 1. It’s always a good idea to respond quickly and sincerely. Even humorously, if you can manage it. If you’ve read about the Red Cross story, you know that response is where they really shined. Their error became a case study for handling social media faux pas instead of a blight on the brand’s reputation. Kenneth Cole, on the other hand, responded to his ridiculously offensive tweet with another that was almost defensive in tone, making an already bad situation even worse. 2. This is when the community relationships you’ve built pay off. Despite initial panic, deep down your fans would forgive a bit of human error. After all, our fans know there is a real person behind the page. And although I post on behalf of the company, I occasionally post in the first person (or rarely, from my personal account). Our fans know me. And so when I do mess up, I can say things like, “Sorry guys, I made a mistake.” And their reaction is “No big deal,” rather than “Ooh, Big Untouchable Brand just screwed up!” 3. It’s okay to erase your mistake. As a community manager I feel very strongly about maintaining transparency. I don’t believe in erasing posts from the community unless they explicitly violate the rules of engagement. But sometimes you need to press delete. Obviously leaving the photo on our Facebook page would just cause more confusion and embarrassment over time. Even worse is failing to delete something that has offended your fans, because leaving it in cyberspace implies that you stand behind it. Which brings us back to Kenneth Cole, who left his offensive tweet and non-apology up for several hours before finally removing it and issuing a real apology. Too little, too late. 4. Finally, the no-brainer, if you’re a Facebook Page admin, stop and think before posting photos from your phone. I wish I could say I trashed the Facebook iPhone app after this whole debacle, but I didn’t. The truth is, I use it pretty frequently. But I’m going to be a heck of a lot more careful with it in the future. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Is Your Blog On Pinterest?

Social Media

If you’re an Australian business blogger or website administrator and you’re seeing some traffic being generated from Pinterest, you may be curious to learn just what parts of your site are being pinned. You can do some backtracking through Google Analytics to get this information, but there’s an easier way. And you don’t even need to be logged into Pinterest to do it. Simply type in the following URL: http://pinterest.com/source/yourdomainname.com/ and see everything that has been pinned from your blog. What is most interesting to see how people described the pins, read any comments that were posted, and how they categorized them. From a brand perspective, business marketers can find that this is yet another way to monitor what is being said about you, get feedback and even join the conversation. It’s also a nice way to find people and boards to follow (who will likely follow you back). If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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How to Create A Successful Social Media Campaign

Social Media

The first step to creating a plan for your social media campaign is to set realistic goals. What do you want to achieve through social media marketing? Here are 5 realistic goals you can strive for. 1. Improve Search Engine Rankings Social media marketing can be a powerful tool for increasing your organic search engine rankings. Social media sites like Digg, ReddIt, StumbleUpon, YouTube, and Twitter can do wonders for boosting your search engine visibility as Google weighs links from social media sites and even ranks those social media mentions to help you take up more space in the SERPS. To maximize the SEO benefits of social media, you need to create relevant content on hot topics that your audience cares about. Whenever you promote your content through social media, you can earn more links as more people will begin to link to your content on their blogs and websites, creating a viral effect. Of course, the more natural back links you have, the better your search engine rankings will be. 2. Increase Brand Awareness By using these social mediums, focus more on being personable and building relationships and trust with your audience. One of the great things about social media marketing is that it levels the playing field by giving small businesses a voice. 3. Increase Positive Brand Mentions Online Social media has given consumers a voice. Now, customers share their experiences with companies—good and bad—on Twitter, Facebook, review websites, forums, and more. There’s a good chance that your company has been mentioned already. Reach out to those who say negative things about your company to see if there’s anything you can do to rectify the situation. And also, encourage your satisfied customers to review you online. 4. Improve Overall Customer Service & Satisfaction Ratings This is a great way to connect with customers and solve their problems quickly. However, if you plan on using social media as a customer service tool, make sure you train employees on how to do so properly. Also, don’t get rid of your other customer service mediums as not everyone wants to talk to you online. 5. Earn More Sales Take advantage of the new group buying concept found on websites like Groupon. Such websites allow you to create special offers that customers share via social media, earning you more sales and increased brand awareness. Do you have any set goals for your social media campaign? If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Latest Twitter Tools To Boost Your Business Online Presence

Social Media

The Tweeted Times Tweeted Times creates a real-time personalised newspaper from your Twitter stream and arranges them by popularity based on total mentions from your Twitter friends. People can then subscribe to the newspaper via RSS reader or promote it to your network.   Slipstream Slipstream works perfectly in Twitter to eliminate irrelevant tweets without having to block or unfollow anyone. You can hide tweets containing a specific keyword, tag, either from a user or everyone in your Timeline, @replies or twitter lists. A huge time-saver if you don’t wish to get caught up by a trendy topic or hashtags you’re not interested in. StrawberryJam StrawberryJam pulls in popular links shared by your friends and gives a clear overview of what’s trending in your Twitter network. Enter specific keyword, tag or twitter list to find out most shared links in the mentioned category. Great app if you’re looking for popular links to share. ManageFlitter ManageFlitter allows you to clean up your inactive accounts while discovering contacts I should communicate more.   Tweetbackup Tweetbackup allows you to run daily backup of your twitter posts which you can then export to be downloaded.   Topsy Tracking your brand mentions on Twitter can be done easily with Topsy. Get real time search results over the social web from the past 1 hour to 30 days, sort them by date or relevance. Use advanced search to filter your results if need to.   Timely Timely analyzes your past tweets and schedules them at suggested time slots for your optimum exposures. The timing will adjust itself after you added more tweets. Later, find out how your tweets performed in stats (number of clicks, reach and reactions). You can also skip or limit weekend posting as well. You can reply to those who mentioned you within the Timely app. Add a bookmarklet to your browser for quick and effective scheduling. No edit can be done on suggested time slots except deleting them.   Twitsprout Takes about 7 days to collect data for a new account but it’s worth the wait. Twitsprout transforms your historical data into an infographic, showcasing the stats for your new followers hourly, number of people retweeting you and number of mentions received.   SocialBro SocialBro is a real-time analytical feature, where you can find out who are the most active users in your stream in the last 5 minutes. SocialBro’s very own Insights is equally impressive where you get to track languages, timezones etc for your followers/following. You can export then save your data in PDF. The free version only provides monitoring up to 100 active users every 10 seconds. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Business Tips To Prevail On Facebook

Social Media

Tip #1  Status Updates Make sure your page updates are interesting or important enough to earn fans’ responses. The more feedback (likes, comments, shares) you earned the higher chance for your page updates to appear in their news feed. Below posting ideas speak for themselves: News update from your industry/niche General (but relevant) discussions Inspirational stories or quotes that resonate with your fans Creative use of videos and images to capture attention Apply humor to your updates Encourage two-way communications by asking questions and ‘fill in the blanks’ Tip #2  Add Call to Actions to Your Status Updates If you don’t bother to interact with fans on your Wall, those attractive custom tabs or links will remain static and won’t do you much good in ROI. Thus, alert your fans about those special tabs and ask them to share with their friends constantly. Tip #3  Respond to Fans’ Enquiries Not everyone can be on Facebook 24/7, but if those are enquiries about your brand (product or services), try to respond as soon as you see them. If not, then at least reply within 24 hours. Tip #4  Put Your Heart and Effort in Replies Before complaining why no one is care enough to visit your page, check if you are responding to fans’ posts. It’s important to be real and engage in conversations. For example, if your fan gave a thoughtful answer, ‘like’ his/her comment, address the poster by profile name via tagging. Tip #5  Moderate Your Wall posts As much we welcome fans’ posts, spammy links should be avoided at all costs. Delete unrecognized, affiliate links and weird promotions to give way for quality content offered by (loyal long term) fans. Tip #6  Promote Your Important Update with a Tease Create suspense, invoke curiosity to improve click-through rates definitely helps in boosting your Edgerank score. Your post will only last for a short period of time, so make sure you are posting at the right timing. Tip #7  Auto-updating is Fine but Use It Sparingly It is said that Facebook is now treating all third party apps the same in terms of news feed visibility.  Test your apps and see how they performed in helping you to reach fans from different time zones. Tip #8  Create Exclusives on Your Facebook Page According to research, 58% of Facebook users expect relevant content from brand pages so it’s important to meet your fans’ expectations. Either special tips or exclusive offers for fans only, the idea is to convert first time visitors into returning fans. Tip #9  Gain Subscribers for Your Blog or Newsletter It’s vital to allow opt-in email forms for your fans to subscribe freely. The thing is, you have no control over Facebook platform whatsoever, a bug could easily drive you into panic so why not prevent this by setting up a subscription form so your fans can be reached in time of need. If something happened to your page, you can easily reach out to them and ask for continuous support and engagement. Tip #10  Use Facebook Ads to Promote your Page via Recent Post One of the Ad Types for your page is the ‘Page Post Ad’, which makes your wall posting all the more important if you wish to use Facebook ads to promote your brand page. If you are looking for complete marketing solutions ideas or...

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