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Facebook Can Determine If You’re Machine

Social Media

Facebook know that the API tools are designed to make things easier and often impersonal. Granted, there are many people who use tools such as Hootsuite as a consolidated place to see all of their social interactions and are applying the tools in a completely organic and personalized manner, but unfortunately there are plenty of people and businesses who use these tools to streamline the effort and make Facebook less personal. The only way Facebook can know that something posted is personal is if it’s posted through their native software. As a result, they give higher placement to manual posts. Test it. Post an image or link to your page with a tool and then follow it up immediately with a post through Facebook.com. The next day at the same time, reverse it by posting through Facebook.com then posting through the tool. In both cases, the post through Facebook will get a much higher reach. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Facebook Voice?

Social Media

If you manage multiple Facebook pages, there’s a good chance that sometime you’ve accidentally posted something as one person while thinking you were someone else. It’s relatively common even for the most organized and careful social media peeps to switch identity to a page, then post somewhere later under the wrong name. Now, Facebook has “Voice”, a much easier way to toggle back and forth between pages. Perhaps more importantly, those who have a large number of pages that they manage have felt the pain of having to constantly switch. This can be annoying, particularly when you find a piece of content that you want to share. Once you switch, you’re automatically taken to the page. Facebook Voice reminds you of who you are posting as and allows you to switch while you’re on the page. The best part is that you’re not actually switching accounts; once you navigate away from the page, you’re back to being your own identity....

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Five Items To SEO Under Penguin

Search Engine Optimisation

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as “Penguin”, had dramatic effects on many of the searches that people do on a regular basis. Some websites moved up if they had quality SEO practices being employed on their sites. As a result, others moved down. How did your website rank? 1. Volume More is not better, the right amount is better. Content, links and social sides must be natural and human without seeming manufactured. 2. Links You get more with a single inbound quality link than multiple low quality links, anchor text must be varied, keyword hunting can have the exact opposite effect. 3. Content Write for visitors, provide value, as Google can tell if the sole purpose is for ranking. 4. Structure Site maps, internal linking, title tags, microformats are key to effective SEO 5. Sharing Get Google 1+, retweets, and more Facebook likes If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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How To Add Testimonials To Your Blog

Customer Experience

Freelancers, marketers, even bloggers are taking testimonials seriously. Although some referring it to be purposed for closing sales, truth is testimonial is a critical aspect in brand monitoring. Tip 1:  Twitter Favorites Widget – Web application Twitter Favorites is public and viewable, not only you can retweet it but its RSS feed can be embedded to other social media sites for visibility. For example, Twitter’s very own Faves Widget allows you to place the testimonial tweets (tweets you’ve starred as favorites) at the sidebar or most visible spot in your blog:   Tip 2:  Tweetimonials – Web application This is a much simpler, non-fancy script to import Twitter testimonials to your website. It displays two tweets in one time and auto-refreshes itself after few seconds. No avatars but just texts with status link. You can adjust the colors and width whenever necessary. Sweet and simple. Tip 3:  Tweet-stimonials – WordPress Plugin The setup is quite easy, just install the plugin and look for it in Appearance -> Widgets. It will then show up at your blog’s sidebar. The maximum tweets can be added up to 20, with a call to action to follow your twitter account right beneath it. Tip 4:  LTW Testimonials – WordPress Plugin LTW (LessThanWeb) Testimonials enables you to place your client testimonials as a page, equipped with sorting and various configurations available for clients details, visibility for testimonial groups or clients and more. Not only that, you can edit the HTML and CSS code from the admin area to enhance the layout of the testimonial page. An excellent plugin to self-customize based on your clients feedbacks. Tip 5:  Video Testimonials from Clients – New Page I am impressed by the video testimonial page by Denise Wakeman. She collected the videos from her clients and brilliantly presents the visual effects that speak louder than plain texts. If your clients don’t mind, why not discuss with them for a video feedback? You may be surprised how many of them are willing to help out. Have you sought an Australian Freelancer, it may be of an advantage? If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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10 Tips To Optimise Facebook Page And Increase SEO

Search Engine Optimisation

Setting up a Facebook Page is easy but to maximize its potential for brand visibility requires constant updating and testing. You can follow these steps yourself, otherwise consulting with an Australian Freelancer could also help. Tip 1: Create A Vanity URL For Your Facebook Page You will need to have at least 25 fans before you are able to claim a username for your page. Tip 2:  Add About Information To Your Profile Ensure you include information about who, what, when, where and why in your about section.  You can also add products, brand testimonials or social media contacts so your fans can spot them   Tip 3:  Important Tabs Should Be Visible When people visit your Facebook Page without logging in, the most important tabs should be visible to them. Tip 4:  Optimise About With Clickable Links Although each Facebook page is given 255 characters limit for its ‘About’ section, but the first 78 characters are critical because those are showing up partially at your sidebar before visitors need to click ‘More’ to read the rest. Thus, make sure the most important info or links are displayed ahead of your message. Tip 5:  Link Preview For Facebook Comments The new updated feature to allow link preview in comments is a bonus. One can collapse or expand the preview so to understand more about the link shared. How Facebook determines which thumbnail to show next to the post excerpt is beyond our comprehension. However, an attractive introduction can definitely encourage click-through so be sure to customize your post and comment well. Tip 6:  Enhance Custom Tabs A page with clearly defined, eye-catching custom tabs has slight edge over those that do not. There are too many ways you can customise a fancy tab with iFrame apps. A sophisticated tab can be simple, as long the brand info is delivered and participation from fans is achieved. Tip 7:  Strategise Status Updates I’m not a big fan of importing tweets into Facebook but if you must do so, be sure to monitor their performances in Insights to see if the tweets are helping or cluttering your Page wall with zero engagements. It’s always great to leverage our social networking platforms for maximum brand visibility, but without proper planning, those @mentions and shortened URLs may seem pointless and spammy. A marketing strategy could define your social media outlook, contact a melbourne marketing consultant Tip 8: Link Your Website To Managed Page via Likebox Although the ultimate goal is to drive fans to your main site, you should too, utilize Likebox to direct existing facebook users to your Page for further engagement and social sharing. The more people like your page and engage via wall posts and comments, higher chance for your page updates to appear in your fans’ and their friends’ news feed or Ticker. Tip 9:  Facebook Commenting Use Facebook as your page whenever necessary to comment on other Pages. This is a great solution to raise brand awareness and obtain the publicity your page desires while building relationship with other pages. Tip 10: Integrate Pinterest to Your Facebook Page Pinterest as the virtual pinboard service is definitely one of the rising social media trends to watch in 2012. If you are using Pinterest to boost your brand with visual compelling images, now is the best time to integrate it...

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Need Help With Your QR Code?

Mobile Marketing

The quick response (QR) code is the marketing equivalent of speed-dating, connecting consumers to brands so they can scan to buy, discover and consume new content or just engage in conversation. The possibilities are infinite, each with the potential to create long-term customer relationships. Have you spoken to an Australian freelancer? QR codes have recently become a popular tool in the mobile marketing space. To read a QR code on your mobile handset, you may need to download a (free) QR reader from your app store, which uses the camera in your smartphone to scan the code. Below are five examples on how a QR code can extend a user’s experience from one medium to the mobile handset. Shopping By scanning the code, business marketing Melbourne have targeted shoppers to view and buy the item on their mobile. Shopping centres and train stations across the country are expected to follow next Print to video When scanning one of the many QR codes videos can be instantly streamed to the reader’s mobile. Feedback It is becoming increasingly common for people who are having a negative experience to tweet about it as they are waiting. As online reputation can affect revenue streams, the QR based survey gives companies the chance to address an issue on the spot before it finds its way into the public domain. Facebook Likes QR codes can be used to drive Facebook ‘likes’. When the code is scanned, the user is directed to a mobile landing page containing the official Facebook Like button. As QR codes can contain and retrieve geolocation, custom codes are great for retail outlets and advertisements to track where your customers ‘liked’ your Facebook page. SMS A popular way of building a database of mobile numbers is to set up an SMS competition. Communication marketing Australia would rather implement a QR code to populate a SMS message with a predefined message and number, than asking your customers to text in a word to a number, combined with geolocation, this makes a powerful independent marketing tool. Invest Time In QR Codes Brands need to invest in connecting with consumers through the various touch-points that they encounter. This means having a cross-channel strategy that will complement the advertising messages and engage the consumer in the longer-term. And QR codes are a cross-channel marketing enabler. They allow brands to integrate their advertising messages in a consistent and complementary way to optimise the customer experience and drive an effective outcome. An IT manager or CIO can help your business implement QR codes. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Do You Need A Mobile Website?

Mobile Marketing

Have you sought an Australian Freelancer, it may be of an advantage? With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to discover, explore and buy. As more and more consumers use smartphones and tablets to browse and research brands, marketers need sound mobile strategies in place to ensure that this consumer touch point resonates and delivers true engagement. People are using their mobile devices to navigate the physical world, and you have to plan for that and build it into your strategy. Brands have to map out a very clear direction for mobile which includes the development of a full mobile web experience that incorporates measurement, acquisition and commerce. An IT manager or CIO can develop your mobile website but first you are required to map out your marketing goals, and work through brand awareness, acquisition, retentions and loyalty strategies. Determine the best approach to meet your objectives. Lastly you need to select the technologies. For most businesses, you have to consider the wide range of devices that your customers use and not design for one device or operating system. You also need to understand how you can leverage your existing web investment for mobile consumption. While your website can be viewed on a mobile device, without optimisation, it presents a poor user experience. So job one is to pinpoint the content that mobile users will find useful and valuable to them as they browse on the go, and optimise that content. Think about your website from a mobile user perspective; apply standards for format and how users will use your content, understanding how to use location information. Like website design, mobile sites need to follow a process which starts with conducting research to create mobile personas and then scenario design development. Next wireframes need to be developed detailing the user experience, content and functionality. Then you move onto design where a new set of design practices come to the fore and where simple navigation is key. Nowhere is clumsy navigation so irritably felt and so zealously dismissed than on a mobile device. On a mobile, you don’t get a second chance. Once design is approved, you move through to the build stage and integrating the mobile site with your CMS. In this way you use a single source of the truth for your web and mobile sites and so will only need to update content in one place to have it display on desktops and mobile devices – whatever they are. It’s critical to understand that writing for mobile is a craft and one that is very distinct from writing for the web. You need to figure out what content they need on the go and how the mobile experience provides the springboard to seamless brand experiences whether online or in the physical world. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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How Top Companies Are Utilising Social Media

Social Media

The most popular companies using all four social media channels include Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney. All of these companies were found to be using Twitter and Facebook for multiple purposes, like customer service and updating followers with company information and promotions. To really get a sense of how these leading organisations are succeeding in their social media efforts, I thought it might be helpful to take a closer look at the habits of one of the most popular and most active social media users. Telstra uses all four platforms and uses each platform differently. Twitter is used mainly for customer service, with service agents responding to enquiries individually. If the question can’t be resolved on Twitter, the question is directed to the correct department. As for Facebook, Telstra uses their company page to provide general information, stories, video and promotion of products and services. Next in their social media basket is the networking channel LinkedIn. Telstra has one of the highest followings on LinkedIn. The company promotes careers at Telstra through the careers pages, while their posts are mostly business and career-focused. On YouTube, Telstra has over two million views and the company runs a number of separate YouTube channels. The content on these channels is organised so that different types of customers can find different types of content relating to Telstra’s technology, products and services. What this tells us is that organisations devoted to honing their social media skills and strategies will capture the attention and engagement of their customers, like Telstra has. It’s important to keep in mind that Telstra’s success is largely a result of recognising that different channels have different audiences. As far as social media platforms are concerned, success is not just about covering your bases. It’s also about revealing the behaviour and preferences of your customers so you can refine your approach. Organisations that don’t continue to refine and tailor their approach to meet different audience needs risk being labelled ‘out of touch’ with customers. However, organisations that act on the customer preference information revealed by social media usage should find that their success with social media will improve exponentially. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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LinkedIn Converts Leads Best

Social Media

LinkedIn groups allow companies to pool their prospects in one defined forum, and engage them with content and conversation. As a group manager, this gives you an opportunity to interact with your members and exploit the powerful engagement models of LinkedIn groups. Engagement models enables you to have a one-to-one conversation with any group member, simply by responding to one of their posted articles or existing replies, and each conversation you have with a member is broadcast to the entire group, via a group update on the members’ LinkedIn news feeds. So the group can view each one-to-one conversation, which means one-to-many exposure for your brand. Another key benefit is positioning your company and group managers as thought leaders. As group managers consistently demonstrate their experience in the group’s theme, they emerge as subject matter experts in their field. The engagement models of LinkedIn groups, and the ability to position oneself as a subject matter expert, helps to build the group manager’s brand awareness and trust among group members. It also creates virtual relationships that resemble those in real life. Group managers can then leverage these relationships to generate leads, in several ways. For example, by posting content that links back to their own company’s website, converting group members into leads, or, by approaching members and asking them to meet in person, generating outbound leads. The latter has an especially high ratio of meeting requested to meeting secured. It used to be that the number of relationships you enjoyed was limited to the number of people you could meet. Now you can build hundreds – even thousands – of relationships with prospects before you even meet them, then leverage that trust by reaching out to prospects you do want to meet. This new approach to networking is not only scalable; it can also shorten your sales cycles. After all, you are meeting prospects that already know and trust you. The relationship, albeit virtual, is already there. And their membership in your group qualifies their interest in what you offer. The most important tip for building a successful LinkedIn group is this: define your target audience first. Who are your prospects?  And what are their core problems? Once you identify these, your second most important task is naming your group. The secret lies in giving it a name that sounds as if it could address your prospect’s core problems. Some more tips: Before you go live, make sure to post interesting articles and conversation starters in the group. This will impress your first batch of members (e.g. staff and business partners) and get the conversation going once you have built some initial activity, start inviting your business prospects to join the group. You can do this via LinkedIn paid media such as LinkedIn Ads, or Inmails which allow you to send personalised one-to-one invitations, promote regular conversations around the group’s topics, to grow discussion threads. For example, if one of your members posts an interesting article, jump in by responding with your own thoughts. Have a conversation with that member for the whole group to see then encourage other group members to jump in, never sell or self-promote in your group. Instead, engage in ‘social selling’. That is, provide immense value to your members via expert advice and information, without any expectation of...

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Directors & Executives Need To Use Social Media

Social Media

We all know that many executives are time poor and under pressure, however these executives need to get involved with social media. Some executives are lucky enough to  have entire departments to implement a social media strategy for their companies. But if they were to have a little change of mindset and view tweeting and engaging with other digital channels less as a pastime, and more as a pretty convenient leadership tool, they might see that an executive tweet can deliver a valuable – and measureable – return on their personal investment. Leading from the front Social media isn’t just for independent marketing teams; it can drive customer retention through customer service, product development, and, ultimately, build relationships with customers that lead to sales. To be at its most effective, it needs to be part of the DNA of a business, with everyone clear about how the company uses social media and what each department’s objective in using it is. An engaged CEO can drive confidence throughout the company by leading from the front. Promoting the brand Most CEOs seem to leave projecting or promoting the brand and image of their company to the marketing department. But in a world where customers are demanding more and more transparency, executives shouldn’t be wrapped in mystery when being heard is as easy as posting a 140 character tweet? Virgin boss Richard Branson tweets, has a blog, Facebook and Google+ accounts and he does it because it sends a clear message about his company. “Virgin as a brand is naturally conversational. We like to chat with our customers to see how things are going and what we can do better. So for us, using social media feels very natural,” he recently told Mashable. Taking control of communications Whether CEOs like it or not, their customers and employees – both current and potential – are on social media. It’s where they hang out and it’s how they communicate. Being proactive on social media means a CEO lead the conversation, show themselves to be an expert by sharing knowledge and experience, and even display a human side by commenting on other conversations. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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