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Why Do People Feel The Need To Check In

Brand Identity

With the launch of Facebook Check-In Deals in Australia last year, and with Foursquare already delivering this mechanism, there will soon be a rush for businesses to embrace the ability for their clients to check-in at their location and reward them appropriately. But even without rewards, why do people want to keep telling us where they are? A few ideas come to mind. The first is that our our human psyche tells us to relate our movements. The first thing any human has done when discovering a new world– from Columbus to Armstrong – is to plant a flag. These grand acts are mirrored by the average person’s actions, symbolic gestures to indicate where we are, or where we’ve been. Whether we’re looking at cave paintings, sophisticated hieroglyphics or even carving on a park bench, it is human nature is to mark our territory with our own communication. This has continued through modern ages. People who founded towns or built houses often named them after themselves. But what is the point? Satisfaction. And many years later, people will still know you were there. So marketers, if you haven’t sunk your teeth into Facebook Check-In Deals, get on the band wagon. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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Nostalgia Is A Growing Trend

Brand Identity

Nostalgia can be a powerful tool for most brands that have a proud history to look back on. Many consumers have a strong association with iconic brands with an established history. These brands can drive an emotional connection with consumers. When reminiscing, most people remember the past with rose- coloured glasses. For this reason, marketers need to remind consumers about an important time in a brand’s history, as this invokes positive memories. For newer brands, however, tugging at the heartstrings through nostalgia can lead to cynicism from consumers, as newer brands attempt to emphasise their point of difference in an ever expanding market. It’s very hard to sell an historic brand story based on a brand history that never existed. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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How To Craft The Perfect Pitch

Brand Identity

No matter how great your idea, without sufficient capital, it’s unlikely your product or service is going to reach its potential. The below steps could help you craft the perfect pitch and enable capital growth. What is the problem and how is it solved? Any good pitch should be able to clearly define the business idea and how it is going to solve someone’s problems. How is the concept going to make money? It’s important to remember that each and every investment comes down to money, and how your business is going to earn venture capitalists or angel investors a profit. For this reason, before you begin the pitching process, you need to have consulted with a business advisor and accountant to draw up a viable business model. A business model also needs to outline how the funding will be used once they’ve won the pitch. If you need half a million dollars, what are you going to use it for and what is the return? What is the concept worth? Once your basic proposition has been outlined, you need to show what the business is currently worth, and how that value is likely to grow over the next two to five years. What is the exit strategy? The pitch needs to show how and when the investor can expect to see a substantial return. An exit strategy refers to the point of profit for the investor. It doesn’t have to be a complete exit from the business on the part of the entrepreneur, it just means the investor has to get out for a higher price than was paid in the first instance. An exit figure is usually set by multiplying the business’ annual profit by a number that varies depending on the industry and the nature of the business. Personality It’s important that a pitch builds confidence in the investor with respect to both the idea and the people involved. While not every investor will insist on being as hands-on, others will require a high level of transparency and communication with the startup they’re funding, and this means keeping a good working relationship between the business owners and the investor. Personality is more important than their ability. Beyond personality, the investor will also be looking for an indication of relevant experience in running a business. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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How Do I Get More Likes On Facebook?

Social Media

Establish what it is you want to achieve on Facebook before you start a Facebook page. The following is a series of points to consider for businesses wanting to increase their reach on Facebook. 1. Content and Purpose Content helps to show what your business does. Sharing relevant, informative, useful information such as links to videos, articles, and blog posts, is important to your audience engaged.  is effectively what Facebook, and most social media, is all about. 80% of all content on your page should be targeted at the customer and their interests. This is what will convince them to click ‘like’ in the first place, and to stay a fan. The other 20% can safely be used for sales-focused updates about products and services. This 80/20 ratio not only keeps visitors interested in your page and its updates, but also makes them more receptive to the sales posts when they do come around. 2. Relevance and Interest The key to attracting more likes, and to keeping the attention of existing fans, is to use the non-sales content to reinforce how your followers view themselves in relation to your business. 3. Timeline Posts are displayed as branches on a timeline, with the most recent appearing at the top of the page. This allows businesses to pin their most relevant content to the top of the page. 4. Engagement Although the number of ‘likes’ on a page is important, it’s the engagement it drives that’s the true measure of its success. Facebook analytics reveals ‘People Talking About This’. It shows how many people are engaging with the content you post, and measures this by counting the times its been re-shared or acknowledged with a comment, direct mention, or ‘like’. 5. Incentives and competitions Get involved with Facebook competitions. It’s important to check out Facebook’s contest regulations, because they’ve got a number of guidelines around how competitions can and can’t be run. 6. Facebook Ads Another straightforward method of building momentum is to use Facebook Ads. The ads work in a similar way to Google’s AdWords service; they’re priced on a pay-per-click basis that businesses bid for, and can be targeted according to Facebook users’ demographics. The more specific the demographic, the more targeted, and therefore expensive, the ad.   If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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LinkedIn For Startups

Social Media

LinkedIn  now has more than 160 million members. LinkedIn started to increase its offerings for companies wanting to take advantage of it’s site. The new company pages are a valuable way to share information about your business, products and industry with followers. If looking to start a company page, or ramp up your involvement, follow these steps: Step 1: Regularly Post Updates Post updates to your followers such as information about your company, job opportunities, new clients, or links to articles or blogs that relate to the industry you are in, or are targeting. Try and post at least once a day. Step 2: Update Your Products and Services Name each service and write out a detailed overview of what that service entails and its key features. You can also add a video, the key contact within the company for the service, a URL, or the details of a promotion. Step 3: Ensure Employee’s Profiles Are Up-To-Date Followers of your company page are able to click on your employee’s profiles. Therefore, you should ensure that their profiles suit your businesses goal and tone. Step 4: Stats and Analytics Who is following your company, including which industry they are from, their job function and which company they work for. Having this information easily accessible means you can better understand if your approach is working and if you’re attracting the right followers from your targeted industries. Step 5: Add Your Blog Add your blog’s RSS feed to your company page. It’s a great way to get more clicks on your blog and showcase your expertise in the areas that you are writing about. Step 6: Update Events If your company holds events, make sure to add them to the events section of LinkedIn. Get employees to click ‘I’m attending’ to gain further publicity for it. LinkedIn is only going to grow in popularity and is a fantastic tool to promote your business. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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Latest Social Media Blunder

Social Media

Coles has become the latest victim of a social media blunder. When Coles invited people on Twitter to finish a sentence, “In my house it’s a crime not to buy…………..,” almost immediately, the supermarket chain was inundated with snide responses as Coles has garnered a lot of negative attention due to its price war with Woolworths. The pair giants have been slashing prices of fresh produce and has left Aussie farmers in despair. Coles was quick to respond with, “It’s a social media crime not… finish a sentence yourself. Sorry guys that post was not meant for Twitter.” If you are seeking IT project management or successful marketing strategy, contact us for a FREE no obligation...

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5 Tips To Stand Out In Small Business Practise

Brand Identity

1. Better Writing When a site comes up in search, what you see is a headline and approximately 150 characters of text describing the web page. The words displayed here are crucial. Search engines extract these words directly from the meta-data in the HTML code that makes up each page of your site. The headline is taken from the title tags in the HTML, and the ‘blurb’ is taken from the meta-description, both of which can be filled with information about the page to make your listing appear more relevant to the searcher’s interests. 2. Do Something Different Include a unique selling point inside the page’s meta-description, as this will help your business stand out from the rest. A message as simple as ‘free shipping’, ‘free quote’, or ‘ask an expert’ can go a long way. 3. Ad Extensions Ad Extensions are a series of features within AdWords that, when filled out, let you display additional information about your business in paid search results. They don’t cost more to use, but do increase the likelihood of a click, which will cost you if you’ve opted for the pay-per-click system. 4. Google Places One of the most effective search tools available to businesses is Google Places. This is a service in which a business can ‘claim’ its geographic location as a listing on Google Maps. Claiming a Places listing can make your business easier for nearby customers to find through searches on their mobile phone. It can also result in the addition of a map to organic and paid search listings, pinpointing your business’s location for the search user. 5. Social Media Google has begun to personalise searches by using data pulled from the searcher’s Google+ account. If a person searches for your type of business in Google, and one of their contacts on Google+ has linked to your site using the social media platform, then this connection will be highlighted in the searcher’s results as a kind of ‘social’ recommendation. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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5 Steps To Attracting Customers With Email Marketing

Brand Identity

Email marketing has long been one of the most effective ways of marketing a business online. 1. Set Up A Mailing List The first step in any email marketing campaign is to establish a list of email addresses to send to. There are a number of ways to do this, but the most important thing to understand is the legal details around collecting email addresses for marketing purposes. 2. Content Is Key The key to writing good content for email marketing is to give your subscriber base something that they will find useful. 3. Balance Between Content And Promotion In order to ensure a reasonable conversion rate from an email marketing campaign, it’s best to add more value than just a promotion. Not everyone will be interested in a promotion – those that aren’t will unsubscribe after a few emails – but if you turn the focus of each email to providing useful content, recipients will be much more likely to stay interested in your business. 4. Use Auto-Responders Many site visitors will be simply too wary of being spammed to sign up for an email newsletter. Be clear in the amount of times you will be communicating our via email. 5. Be Personable Be as personable as you can to be in your email marketing. Acknowledging recipients as individuals and taking the time to respond to their queries will result in a more attentive and forgiving database. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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10 Tips To Turn Web Visitors Into Customers

Brand Identity

If your website isn’t capable of converting visitors into customers, you could spend thousands of dollars on advertising and still never see a sale. Here are 10 tips to turn visitors into customers. 1. Simpler Checkout Simplicity is key to encouraging curious visitors to follow through with a sale. It’s essential to use a number of recognised options for payment processing. An online store should offer a credit card gateway hosted by a well-known bank, along with the possibility of paying over PayPal. 2. Research Google offers a free keyword tool that gives users an indication of the search terms that generate the most traffic, both locally and internationally. Enter your site’s URL and some keywords you think customers might use to find your business online. The tool will show the volume of traffic these terms generate and how competitive they are to purchase in Google Adwords. It will also show similar information for a list of related keywords. This list is particularly useful, as it shows how customers are trying to find businesses like yours. 3. Effective Content When a visitor lands on a page on your website – be it on a homepage, category landing page or customer contact form – they need to know within seconds whether that page is relevant to them. The copy (or writing) that appears on the page plays an enormous part in this process. 4. Calls To Action Calls to action are the bread and butter of conversions. They are the parts of a webpage that tell the visitor to do something, like ‘Click here to sign up to our newsletter’. More than three calls to action on a single page will only work to confuse and alienate the visitor, and disrupt the conversion. 5. Dedicated conversion pages If you want to turn search traffic for a particular keyword into conversions, then that term needs to have it’s own landing page on your site with a dedicated and unique Call To Action tailored to match the customer’s interests. 6. Feature a secondary CTA Not every visitor that lands on a product page is necessarily ready to hand over their credit card details immediately. However, directing the visitor to request a quote or like the business on Facebook allows for future contact with the business. 7. Contact details If possible, include a ‘contact us’ Call To Action on every page of the site. 8. Analytics Google’s Analytics so you can see where visitors are coming from, what search terms they’re using, and at which point they’re leaving the site. 9. Value Proposition Whether it’s a matter of revising a landing page to better deliver on the promise of an AdWords listing, or simply lowering the price of a product, it could be worth experimenting with value proposition alternatives when testing. 10. Be Patient Most processes involved in setting up and running a website take some time to refine, and improving conversions is no different. When testing, it’s wise to observe the effect of your changes over a considerable period of time before deciding whether they’re effective or not. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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10 Tips To Increase Conversions

Paid Per Click

Unfamiliarity with a brand is more than enough to keep wary consumers from making a purchase. Trust plays a crucial part in converting visitors to customers, particularly for new businesses. Here are ten key steps to making your e-commerce site feel safe enough to transact on. 1. Make It Look Appealing Do not be stingy and make a cheap looking website, cheap looks unsafe and will cost you business in the long term. 2. Images Are Important If you do revert to stock images, use images that are as close to being unique as possible and complement with professional photography of your business and team. This will help to distinguish your site from others that might also be using your stock image resource, and show that real people are running your business. 3. Website Content Having accurate, informed, well-written website copy including company details and product descriptions, shows your visitors that your site’s pages have been put together by actual people. 4. Analyse Any business website must use an analytics service to figure out what parts of their site aren’t working, and why. In order to check if people are not purchasing your products because they do not trust you, check your analytics. An easy sign that visitors do not trust you is when you see in your statistics that they are arriving on your purchase page and leaving. If the bounce rate on an action page is high, that page needs to be revised until visitors are willing to follow through with the decision process that led them there. 5. Contact Details Making a prominent feature of your business’s real world contact details is a simple but incredibly effective step in building online credibility. 6. Security When it comes to the actual transaction, it’s important that your site can reassure visitors that their information will be transferred securely. Invest in establishing secure hypertext transfer protocol (HTTPS) and secure socket layer (SSL) certificates for all transaction pages, and make a point of displaying the logo of your digital security provider for peace of mind. The larger and more trusted the provider, the better. 7. Payment Gateways Small businesses suffer from having no reputation for first-time customers to rely on, unlike big-brand websites. The only way a small business can truly engender genuine and smart trust from its customers is to openly use big brand e-commerce providers to collect and process credit card details for them. The end result isn’t always the prettiest when a customer is directed to a financial institutions credit-card collection web page, but they always recognise and trust them. For example: Westpac’s ‘PayWay Net’ system, ANZ’s ‘eGate’ system and even PayPal shopping carts. 8. Use Social Media Having established presences on social media sites like Twitter, LinkedIn and Facebook not only works to boost your brand image, they can also greatly help to convince prospective customers you’re a real business worthy of their transactional trust. Work to build fans, followers and connections, and make an effort to communicate with them. 9. Start A Blog Similarly, hosting a blog within your website is an excellent method of building trust online. 10. Testimonials Testimonials are a valuable method of demonstrating your business is trustworthy. If you are seeking IT project management or similar marketing strategy, contact us for...

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