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What Does 2012 Hold For Marketers

Brand Identity

We have seen a shift in how we market and reach consumers. It’s important to realize what will work and what marketing methods are being left alone. This year there are five marketing methods and trends that I’ll be watching with a close eye.   Mobile Marketing It is estimated that 250+ million Americans or 80% of the population carry mobile phones. Mobile applications will continue to be developed and smartphones and tablet PCs will remain a part of our daily lives. It’s no longer just about mobile access to email, messaging, calendars and websites. We will see more location based services, mobile gaming, applications, and event-based mobile marketing. If you are a marketer and you’ve not explored the avenue of mobile marketing, this is your year.   Social Marketing Integration Companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin to see companies heavily integrate social media into their overall marketing plan. We will see social media expand from a tool used primarily for customer service and brand management to being used to collect customer data and smarter marketing of products and services that those customer who are interested.   Digital Marketing Customers are continuing to go online to search for information and then make their purchases online. It’s important to budget for digital marketing, as this is where the consumers are and right now. Digital marketing enables us to reach targeted audiences online, advertising costs are lower and they are easier to measure.   Consumer Value In today’s economy, consumers are watching their pennies and because of this they will only spend on purchases that they consider to be of value. Consumers no longer purchase just because an item is on sale, rather they will justify every dollar spent. By outlining this trend, businesses should market the value of your product or service in order to get consumers to open their wallets, if there is no value, they simply will not purchase.   Customer Loyalty Customers want to know they matter to your business. They evaluate now more than ever how they are treated, whether or not your business cares about their satisfaction. They realize that in tough economic times their loyalty to you could be the life or death of your business. This is the reason why they will go out of their way to spend their hard-earned dollars in your place of business only if your business has helped in creating loyalty by giving them extraordinary care. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Do Social Coupons Work For Your Business?

Brand Identity

We have identified there are soo many social coupon sites offering consumers their chance to save. The biggest offenders include: Groupon, Living Social, Facebook deals, and Google Offers. So how does it work? The idea is to make customers aware of your business and your products or services you offer. Social coupon services are expensive. On average they take 50% of your revenue as a cost of advertising and doing business. For example: A restaurant offers $50 in meal service, but only offers a Groupon special of $25.00. They must also pay Groupon 50% of that – so you they just gave away a $50 meal for $12.50. On the plus side, Groupon take care of the promotion, mailing of the coupons and they mail you a check. Pretty easy, right? Well, until people start to enter your restaurant with those vouchers and you start to see the amount of money you have lost.   Social coupon sites do have the ability to introduce and expose your business to potential customers and entice them to come back, if you handle the redemption properly. The promise and every small businesses hope is that Groupon will bring in new customers, but this is where I ask you, are these the customers that you want? Customers that use social coupons, come to your business primarily because they can purchase what you are offering at a deep discount. Is this the type of customer that you want?   Most social coupon users just purchase a multitude of social coupons and will patronize the place they have coupon for. Many businesses that have used social coupons will tell you that they never truly gained new repeat customers because of the offer, so they never recoup the loss. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Reaching Out To The Mass Using Various Mediums

Social Media

There are so many different ways to stay connected with our target market that finding the best way to communicate with prospects effectively can be a challenge. Due to the complexity of multiple communication preferences (social media, direct mail, advertising), identifying and engaging prospects and customers personally, is your best opportunity for cutting through the clutter. There are so many different ways to communicate to your target audience. If you are only using one method of communication to your customers, you are not reaching your entire customer base. It seems that mobile marketing and social media marketing are quickly becoming the channel of choice for marketing. There is a trend of e-mails slowly declining in favor of social media and mobile messaging. Most of these platforms orchestrate an entire marketing campaign and allow business owners and decision makers who have little time, staff, or knowledge to compose marketing campaigns that are as sophisticated as some of the campaigns major corporations use. The best part of using a tool to integrate many different modes of communication is effective customer management. By having clear insight into what has been communicated and to whom, you stand a much better chance of enriching your dialog with customers and even prospects. Using platforms that integrate the latest means of reaching your audience with the latest technology are vital given each user’s preference for sending and receiving messages. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Pinterest, The Benefits To Small Businesses

Product Exposure

Who would have thought that a virtual pin and social photo sharing network would create a global craze and grow so fast within a matter of months? The Pinterest service allows users to create and manage theme-based image collections. The site aims to connect everyone in the world through the ‘things’ they find interesting. In December of 2011, Pinterest entered the list of top 10 social networks.  They recorded over 11 million visits in one week. In January of 2012 Pinterest drove more referral traffic than other social networks like LinkedIn, YouTube, and Google+. Using Pinterest, people are able to “pin” or “like” images of items that they are interested in. Think of Pinterest as the social platform that allows consumers to promote products and services for free. So why have you joined Pinterest? Let us know whether you found this blog informative. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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New Google Analytics

Google Analytics

Google has released a brand new interface for Google Analytics. It is evident that the new release is not focusing on adding extra features but concentrates in displaying the same information in a new light. The new interface takes some getting used to. There is more information per screen and the graphical representation takes centre stage. When looking at the keywords report for example you see a graph but also visits, average time on site, bounce rate etc. This helps you to focus on the bigger picture whilst looking at the detail. Most importantly you can now add favourite reports to the dashboard. You no longer need to drill down, just glancing over your reports on the dashboard you can get a good quick look over the activity. No need to explain what a relief this would be for people tracking conversions or focusing on different parts of their campaigns. The Google developers have come a long way to make the Flash much faster. Display has been improved and loading times majorly reduced, making for an overall better experience. Out of all the major changes the calendar has been affected the most. Not only it does not get displayed on every page (some might not like this) but it is also easier to use. The previous interface was making it very difficult to select dates (Firefox). In terms of new features you can now schedule reports and email them to yourself. This is a major step towards the more advanced products on the market. Many figures have a thumbnail graphical representation next to them, making it very easy to spot trends without the further click. It seems that if Google Analytics takes any further steps in terms of goal and funnel tracking, other analytics providers will have to rethink their product if not their business model. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Blogging Benefits

Content Marketing

The reality of starting a blog is both straightforward and low cost. Setting up a blog is virtually effortless and rather easy to manage. As a result, blogs are now part of our everyday lives. Thanks to the publicity that the Internet provides to bloggers and social media experts has led to the circulation of more than 100 million blogs online. Many of these blogs or websites have received hundreds of thousands of subscribers, and also earned massive amounts of revenue from advertising.   Expose Your Business To A Wider Audience The power of the Internet is massive and rapidly evolving with an escalating number of users who surf the web on a daily basis. Search Engines such as Google and Yahoo are immensely popular for users with queries of all kinds. By blogging high quality content regularly and targeting the right keywords, your blog can climb above your competitors organically, increasing online visibility, and thus exposing your business to a wider audience!   Avenues To Showcase Your Knowledge Utilising blogs to showcase your knowledge or areas of expertise is an effective method for anyone to build their online reputation and credibility on the Internet. Blogs can be perceived as a powerful forum for all marketers to share their passions and clarify doubts. By blogging, you can position your business as the online authority for specific niche your business is in. When you are popular enough, you will generate an influx of traffic looking for your opinion!    Avenues For People To Respond Remember, blogs should never be used as a one-way communication tool. Encourage your customers to respond to you! Blog readers might find a particular article of yours helpful, leave a comment of appreciation, or reach out to you with questions about your content. You must be prepared to respond as well as be open to criticisms and negative feedback. The key for your blog and your business to succeed is to always think like the customer. When you do, you’ll understand what the demands of your customers are and how you can meet them. By looking at how your customers respond, you will be able to know them better, establish a meaningful relationship and even sell them your products! If you can cater to their needs and demands, your sales will surely be soaring!    Remain Updated In order for you to produce quality content, you have to do research and read extensively on specific areas or topics. Though it might be a tedious job, it allows you to be constantly up to date on new developments in your industry. Since the Internet is rapidly evolving, even on a daily basis, it’s vital for your business to keep in touch with shifting opinions and influential people!    Allows Your Business to Stand Out From Your Rivals There might be more than 100 million blogs existing on the Internet. Optimise your blog well, write good quality content, provide good customer service, and your business can achieve a valuable point of competitive...

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Talking About Facebook

Social Media

Everywhere you turn someone is talking about Facebook. Individuals, companies, organisations, just about everybody has a Facebook account or fan page. From a marketing perspective, Facebook has always fascinated marketers; it’s all about the community. People like to feel like they belong. When you belong to a group, Like a page, or follow someone, it has meaning. Many people like to judge their worth by the number of Facebook fans they have or number of Likes they receive to their pages. This seems to be a good metric. After all, the more fans or likes you have the more popular you are. Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage: 1.  Create a Fan Page.  Start with the creation of a fan page.  By developing this virtual real estate, you create a community that allows your prospects, customers, and friends to interact, develop user generated content, and gain access to special offers. 2.  Build Your Community.  Having a fan page is great but the real goal is to build a community. You want people with common interests to interact with one another. The common interest could be you, your company or products. 3.  Create Unique Offers.  You want those who Like your page or become your fans to have access to special content or offers.  This not only encourages them to take an initial action but to keep coming back for more. 4.  Experiment with New Features.  Facebook is continually adding new features and modules.  Experiment by customising your pages and adding a variety of features that engage your audience and enhances the community. 5.  Promote your Fan page.  If you want to build your community quickly and leverage your fans, you must promote your fan page.  Use your website, blog, emails, and email signature to let people know that you have a fan page and there are benefits to joining.  The more you promote, the more you’ll convert. The key with any social media is getting started and to keep contributing. When focusing on creating value, keep in mind the goal of your fans.  Help them solve a problem or learn more about their needs. Facebook is a great tool for getting closer to your prospects and customers and is a community you can’t afford to be without. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solution for a FREE no obligation...

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Tips For Marketers

Brand Identity

With Google’s recent updates, it is important for marketers to continue to use keywords within content found online. Marketers need to make sure keywords are used naturally within articles (4 or 5 times is more than enough for a 500 word article). Try to also spend time acquiring quality backlinks and attention through guest blogs and submissions to relevant sites, instead of using article blasting software. One question that successful businesses and marketers frequently ask themselves is, “What is my target audience looking for?”  Marketers always keep in mind what your audience is seeking. Regardless of the product or service offering, marketers aim should be to become an authority within your niche, and provide an extensive array of content on the website, which is simple, key word relevant, and easy to understand. You need to have a good reason for your audience to find you and keep coming back again and again. In the world of online marketing, success comes primarily from patience and persistence. Marketers who doubt their strategy, are the ones who have the most trouble here. Take time to choose a strategy that has been known to work and stick to it. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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The Social Media Focus

Social Media

The social media world is becoming more and more complex every day. It’s not uncommon to be inundated with Tweets, Facebook posts, LinkedIn updates throughout the day. Those who are successful with social media marketing know how to keep focused. But what are the strategies for staying focused? 1. Goals. Write down goals and objectives. Each day, write down the top 3 – 5 things that you must complete to move you in the direction of your goals. Staying focus can be easier when you share the burden. Be open to working with others and holding your team accountable for specific goals and outcomes. 2. Noise.  You don’t have to unplug completely from Twitter, Facebook, LinkedIn, or Pinterest, but you should schedule time each day to login and interact.  When you establish times to engage, you’ll be much less reactive and more in control of your time. 3. Prioritise.  If you’ve created a list of tasks, you’re half way there.  The second step is to prioritize your list.  Start with the tasks that take the least amount of time to complete.  Are there a couple of tasks that you can knock out in a few minutes?  If so, get them done.  You’ll feel a great sense of accomplishment and have a shorter list to work from. Being social media focused will become easier with time, goals and priorities. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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How Squidoo Lenses Can Help With Your Business

Social Media

Using Squidoo lenses for providing backlinks can generate money for your business. I always thought of Squidoo Lenses primarily as a backlinking tool, I never considered creating one that was geared towards making sales until I discovered that you could use your own affiliate links and that they even have tools that help you do that. My lenses do earn me a couple of bucks a month, but I always thought of that as just extra “gravy” money.   I’ve always loved how Squidoo makes it easy to add videos, pictures and other modules to a lens and you can build a nice looking lens in an hour or two so it’s pretty easy to get something up on the web that you can make money from right away. Personally, I would focus on building each lens around one type of product.  For example, lets say you wanted to promote Desktop Aquariums.  What I would do is find 3 or 4 models of desk aquariums over on Amazon that I wanted to promote. Try to find some that have customer reviews and a high star rating.  Then do the usual keyword research to find some good keywords to focus your lens on.   Write a couple of paragraphs for the intro text module and include a photo of a desktop aquarium. Use your main keyword in there and, of course, name your lens with your main keyword. Add all your secondary keywords as tags and be sure to turn on the table of contents. Then, below that make a text module for each of the products you want to promote. In the case of the example here, it would be for each desk aquarium model.   In each text module, include a picture of the product (use the amazon code to get the picture with your affiliate link) Write a description of the product and talk about the benefits as well as how high it is rated and what customers liked most about the product (to do this you need to read the customer reviews, of course).  Then at the bottom, include a buy button and/or text link that says something like “CLICK HERE to find out more about the product and see customer reviews.” You can get buy button graphics that Amazon allows you to use at https://affiliate-program.amazon.com/gp/associates/help/t6/a9. Also add a YouTube videos of your product.   Using Squidoo like this can be a great, inexpensive way to add another income stream and to test out new niches.  If you hit on some that do really well, then you can consider building out a full site on them and you can use your lens as an authority backlink to that site which should give it a good boost to start off with! Please let us know whether you found this blog...

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