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How To Optimise Your Keywords

Search Engine Optimisation

If you are trying to rank your articles or website, understanding how many sites are competing for your keyword phrase can be helpful.   Searching for your keyword phrase in quotes is a good way to determine whether other sites are also utilizing the same keywords. The search will return a number of pages containing the keywords. However if a page contains the keyword does not mean that the website is optimizing for that keyword.   Google provides search operators to help optimize your keywords. Intitle By searching in Google, intitle:”your keyword phrase,” will return the pages that have your keyword in the title. Inurl By searching in Google, inurl:”your keyword phrase,” will return the pages that have your keyword phrase in the url Inanchor By searching Google, inanchor: “your keyword” will help you determine how many sites are competing for your keyword is the “in anchor” operator.   Keywords should be in the title of your articles, in your url and you would be back linking to the page with links that have the keyword phrase in the anchor text of that backlinks. Please let us know whether you found this blog informative. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Getting Your Corporate Identity Right

Brand Identity

Milkshake-factory provides you with the below are tips to get your corporate identity right: Be clear in defining your business, image and tone Engage your target market with the same image and tone Have all your marketing material such as website, photos, flyers looking and sounding consistent How do you stand out from the rest, what are your unique benefits? Multiple brand names makes it harder to raise awareness for each brand Marketing mix, packing visual striking through design, colour or shape and communicating Craft your way around why you started your business Use templates of the same colour scheme, logo placement, look and feel throughout How you treat you’re your staff is as important as how you treat customers when it comes to building a reputation Your staff is one of your most important marketing tools. Make sure their communication with customers conveys your brand message and represents your values Go back to your core promise and use this to evaluate a new product or service fit Ensure your database is up to scratch, and if you don’t have one look into Sugar CRM, Zohocrm, Capsule CRM, Work Etc, Highrise, or pipejump. Follow up with your customers enquires Use survey monkey to identify more information about your customers Use google analytics to track and evaluate your marketing tactics Testimonials are the most powerful marketing tool Think about supporting local charities and take on environmentally friendly initiative and let your customers know you are committed in making a difference. Do you have any social media efforts? Don’t just use Facebook and Twitter but also think about Foursquare, YouTube, popular blogs and online business hubs. Include a social media call to action in every newsletter. Do you have a social media policy? Make sure all your online communication reflect your brand and image putting something inappropriate online is the fastest way to damage your brand. Look into PR News Wire to upload press releases you have written Use twitter as a source of material to attract journalists Create a compelling story about how your company was founded Use source bottle to help you jump on top of short term media opportunities Let us know whether you have used any of these key ideas in getting your corporate identity right. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Engaging With New & Loyal Customers

Customer Experience

Grrr…. Marketing expenditure. Does it feel like your burning money? Reaching out to your audience and engaging with them is great and bring home many opportunities if done effectively. There are many channels that can be used to reach out to your customers but measuring the most effective channel may be overwhelming. The first step to success is finding out what is working and what isn’t so budgets can be distributed accordingly. To do this effectively, you need to make sure you have a complete picture of how your marketing is working for you. An effective and simple method is call tracking which shows you what is driving customers to call you. It allows you to capture and measure your leads by determining where, when and how you received phone calls from your customers. Marketing may make potential customers aware of your offerings, but in order to get them over the line to purchasing, becoming a loyal customer, or becoming an advocate for your business, you need to follow a few rules: Follow your mantra. If you market yourself as the ‘friendliest company in town’ make sure all of your staff follow this mantra in everything they do, from answering the phone, to greeting customers, to dealing with complaints. Follow up. On complaints, compliments, everything, which will make the customer feel valued by your business. Let the customer know their feedback is being dealt with and what the final outcome is. Don’t forget loyal customers. While new customers are great, don’t get caught up in attracting them to the detriment of loyal clients. We’ve all fallen victim to this: campaigns which say ‘Join now and we’ll give you a $50 gift voucher’. Most long-term customers will be wondering ‘What about me? I’ve been a loyal customer for ten years’. Deliver on your promises. Simple. The world we live in is one of rapid change and we have to be constantly moving to keep up. Even if your marketing campaigns are working well, is there something different you can try? A different social media platform, a toll-free number or outdoor advertising? You never know who you may attract to your business just by trying a different tactic or method. Potential new customers are everywhere – you just need to let them know where you are. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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Long Term Relationship With Customers

Customer Experience

Much of the interactions in in social media may seem meaningless. Sites like Twitter can be considered as time wasting. But the fact that some people waste time online should not be confused with what customers are expecting from the brands they deal with. Sites like Facebook and Twitter in particular, allow businesses to develop relationships with their customers in way that has never existed before. Customer loyalty has always been recognised as incredibly important but developing metrics around more than swiping a card at the point of purchase has been hard. But now, its not that difficult. With a well designed and executed social media strategy, businesses can now identify their best customers, and understand better ways in interacting with them. Customers too, can voice their opinion with businesses directly. Every business has many ways in communicating with their customers. Businesses can develop techniques to inform their customers of who they are and how they wish to be communicated with, and their customers can engage with them in creative interesting ways, creating long term relationships. Businesses need to change the way their customers interact with you. Social media is fast paced and there can be a lot of distractions. To really stand out businesses need to create meaningful experiences – ones that can turn into happy long term relationships. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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What You Need To Know About Design

Website Design & Development

Your design should align with they way your clients use and perceive your products and/or services. It is not just a visual representation of your brand; it  is the emotional connection with prospects and current customers. Design should act as a communication means to your clients. The best way to understand design is to position it against art: art is an expression, design is an impression. An artist takes the lead on an artwork and what it communicates; a designer will work in collaboration with the business to ensure that a design creates the right impression of the organisation. It is therefore important to find a designer who is in sync with your business: ask questions and look at their portfolio to get a grasp on their style and determine whether it fits your brand. One of the biggest barriers in the relationship between marketing and design is the top-down approach in which the marketing department dictates what a designer should produce without supporting that brief with organisational vision and values. You may not know exactly what your end result will look like, but you should have an idea of how you want it to make your customers feel and what values it represents for your brand. You hold the vision – design is the tool to achieve it. Marketers also need to recognise design as a journey. A designer will never get it right the first time, but throughout the process your feedback will lead them to the desired destination. The more involved you are, the better the end result will be. You can’t expect a designer to come back two weeks after an initial meeting with the perfect result – you need to spend time shaping their ideas into what you want your brand to be. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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