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What Is SoMoLo And Why Is It Important To Small Businesses

Content Marketing

SoMoLo is “Social, Mobile, Local”. SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Nike’s marketing strategy embraces and executes SoMoLo effectively. Previously Nike has primarily used a strategy that could best be described as hero or worship. Nike would sign an endorsement deal with a top tier athlete such as Roger Federer and would focus on their products with a clear message such as “I use this product and so should you.” As we know, there has been a significant shift from traditional hero marketing to a new age SoMoLo thinking. This was the beginning of a whole new marketing approach, one that focused on the digital and social space. It was a radical shift from hero to community. Nike has introduced a new campaign #makeitcount, implementing an effective SoMoLo strategy. Nike has created a unique brand experience within their landing page. The focus is entirely on the consumer. The use of #makeitcount is a clever way to spark conversation in the social space, especially on Twitter. It is easy for consumers to share content with their friends on Twitter and Facebook. What’s important here is Nike not just saying “Like us” or “Follow us,” they are giving the consumer something to do, a message to share but not a controlled script, a concept. Seeding the conversation with a challenge is a very clever technique for drawing in consumers, especially influencers – something we can all learn from. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation quote....

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Stay On Top Of Content Marketing

Content Marketing

Content marketing should focus on your site, at first. If there is no content worth reading or seeing on the site, then people won’t stay for long and worse will never return. This means you will need a regular stream of relevant content, not just good content every so often. Your content should be directed at a targeted audience, as modern-day marketers should focus on trying to understand their customers, rather than just tell them what they should be paying attention to. This will change regularly, as the target audience’s interests will change with time. But the more consistently a website’s content is to their target audience’s interests, the more relevant and, in turn, successful it will be. While coming up with new articles, videos or photos maybe be a little difficult, changing title tags is an easy way for you to up click through rates and draw more traffic to your website. Search engine optimisation plays an integral part to the success and failure of website. It is almost as important as content in many ways as it is necessary for future marketing strategies and drawing users to your site. However, the trick to good SEO execution is to seamlessly integrate it into the content. Start with a clear strategy when developing content for your site and appeal to the visitors who search for you. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Strong Social Media Presence (Infographic)

Social Media

Social Media is becoming increasingly important on many fronts and can be a great too for growing your small business online. Search engines are incorporating Social Media signals into their search results, meaning that users of social media have an edge over non-social-media-users in getting found online. Social media also allows for community building which can turn your customers into digital advocates. Social media allows for discovery, in such any given blog post,  Tweet, or LinkedIn share could find it’s way in front of a new potential client who otherwise would have never heard about you. Add Social Media Marketing to your efforts and measure its impact on the growth of your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Smart Search Engine Optimisation (Infographic)

Search Engine Optimisation

Think about your website content (content marketing) as your Elevator Pitch or Unique Selling Proposition (USP). Each page of your site needs to be focused with it’s own USP. This Unique Selling Proposition needs to be compelling for both people and search engine spiders — those agents that the search engines use to crawl and index your site into the findable space. The search engines use back-links and other digital referrals, such as GooglePlus and Tweets, to understand what other people are saying about you and your site. Professional SEO cultivates relevant back-links to help your site be found more often for search terms that are meaningful for your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Invest In Paid Per Click Advertising (Infographic)

Paid Per Click

Internet advertising, especially pay-per-click advertising (PPC) should be considered for all business types. PPC can be very effective in driving qualified leads and converting traffic to your website.  The key is to understand and track your lead generation and conversions. Google Analytics helps make this easy to do. But first, keyword research and infrastructure is vital. If you’re getting a great click through rate on a keyword that is converting traffic to your site into leads, you will understand the value of getting more traffic organically by integrating strong SEO into your process. PPC also generates valuable business intelligence and can demonstrate the value of a comprehensive SEO program. SEO generates leads through higher traffic, lower cost organic search. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Get High Traffic To Your Website (Infographic)

Website Design & Development

Growing your business online starts with a quality website.  The key components of a site are it’s credibility and effectiveness. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Content Marketing Audit

Content Marketing

A content audit is the process of evaluating that content that is found in the content inventory stage. A content inventory, the first step in a content audit, is the process and the result of cataloging the entire contents of a website. Content Inventory Audit To get a idea of the types of content that live on your website, the first step is doing a content inventory audit. This helps us understand the content types that you have on your website, and how they are organised throughout the structure of your website. Page Name: Name of the page. Hierarchy: Where the page lives. URL: URL of specific page. Page Type: Determines the type of page (article, tool, product, etc). Features Audit Understanding the assets on a page and how they interact with the primary goal of the page is important. The features audit records and analyzes whether the content types below live on a page and how relevant they are in terms of interaction value with each other. Products Tools Articles Videos Images Downloads Features FAQs User Generated Content Editorial Notes The editorial notes section of the audit points out any negative editorial characteristics that your content contains. These concerns can include: A lack of format No clear introduction, conclusion, or has confusing transitions Lacks proper spelling Information is inaccurate or old Content Quality The quality of your content is how users and search engines alike will judge the trust and value your website has for them. We break out content into 4 buckets to better describe the content set that you are presenting to your audience and areas that need to be addressed to help build value. Redundant, Outdated, or Trivial: Content that is duplicated, older than 1+ years, or just offers no value to the business Irrelevant: Content is irrelevant and does not support the page or topic Walled off Content: Content is firewalled (requires a login) it creates a barrier for users OK Content: Content that is deemed okay, but may need slight revisions Content Page Rating Give your website a rating to outline different groups of content and the value that each brings to your business. 1 – 2 Rating = Low quality content. May consist of ROT content, dead links or lacks any factual information. Content that falls in this category offers little to no value to a user. 3 – 4 Rating = Good content that covers a majority of the criteria for good content but may be lacking one or two points. 5 Rating = Content is clear, concise and timely and offers value to the user. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Content Marketing: Creating Unique & Quality Content

Content Marketing

In the world of SEO there are 3 types of content sets that a website should have: 1. Brand Content Methodology This is content establishes what you can offer. These pages usually consist of the “about us” and “contact us” page and sometimes the “home page” can be grouped into this section as well. These pages consist of all the “me talk” a website does about itself. 2. Marketing Content Methodology The marketing content consists of your offerings; products, services, etc.. These pages are all about the conversion, and in most cases lack little informational value that is above and beyond what other websites can offer. 3. Informational or Educational Content Methodology The Informational or Educational Content Methodology content holds the most value for driving incremental traffic, positioning your brand as a thought leader, and earning your site the title of being a resource within your niche. These content sets are found in a blog format and can include articles, infographics, videos or whitepapers. All content needs to be unique, of quality, and of value to the reader. Unique Content When the search engines advised that they started penalising or filtering sites for having duplicate content, SEOs started focusing on the methodology of unique content. Quality Content Not only does content need to be unique it also needs to be of quality to the reader. This included grammatical fixes, content structure, keywords, and a general sense of overall trust that the content was accurate. Valuable Content Along with being unique and having a high quality rating, content also has to be valuable. In a world where earned media drives the highest conversions, ignoring the “value content methodology” will inhibit building a strong inbound marketing campaign or social community. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Why A Content Marketing Strategy Is Not Enough

Content Marketing

Content marketing is about creating high quality content, which can be in the form of videos, audio, white papers, images, or just plain text. Content marketing is about creating high value, high quality articles and research papers that live solely on your website. Content marketing is giving the user a valuable resource they fosters social sharing and deserves to be linked to and blogged about. Content marketing is an internet marketing strategy inclusive of a content audit, content research, content strategy, competitive analysis, keyword research, and finally creating high value content. Content marketing strategy starts with a complete website and competitive audit to uncover the content get the attention of the user and search engine funnels. This should then be followed by a complete keyword analysis to uncover new valuable keyword sets that are valued by the user, and which align with the brand’s values and goals. Only after these steps are taken should quality content and research papers be written. Content marketing is not about submitting your content to tons of low quality article directories who have no regard for quality. Taking the below stats into account, means that there is tons of content out there on the web, so creating average content does not cut it anymore. The content needs to be valuable, research based, and satisfy and delight the user. Average daily videos watched on YouTube: 2 Billion Average daily videos uploaded to YouTube: 100,000 Total posts on Tumblr: 807,916,624 Total post on WordPress: 200,000,000 Total blogs hosted on WordPress: 1.4 Million Total number of tweets per day on Twitter: over 50 million Small companies spend twice as much on content marketing as large companies. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Content Creation Process

Content Marketing

What make great juicy content? Below you will find a quick guide to help you in your content creation process. Provide valuable content for your audience users above all else Total words for an article is not something to focus on, it is the value of your content Uniqueness and quality means little if the content is not valuable Longer in-depth articles are great for both search engines and your audience, but you need to make them scannable by structuring them for users who have a short attention span Adding images and videos to articles dramatically increases their engagement in most cases Creating valuable content will naturally earn your website links and social shares Write helpful articles that are tailored at solving a key problem of your primary customer type Keyword research is still valuable and should be incorporated into your articles. Marketing your valuable content to industry influencers through social media and blogger outreach dramatically increases its reach. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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