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Get Your Content Marketing Plan Right First Time

Content Marketing

A well thought out content marketing plan can boost your social media marketing efforts. You’ll need to research your fan base on social media platforms so that you can determine what these readers want or need to know from you, what they like and dislike and where they congregate. This way you can build your content plan and social media marketing efforts around your audience’s needs and wants, ensuring that you stay relevant. Your content becomes valuable if what you write helps to solve a problem. This should form the core of your content plan. To sustain your engagement with your audiences, you can break down their concerns into manageable chunks and space out your inputs across a period of time. You’ll need to build an editorial calendar to lay your content out and give you a clear view of the big picture. It would be useful to you to also map out the keywords you intend to build content on during specific days. Tools that automate the posting process allow you to easily plan and program your posts, then automatically take care of sending these for you to the corresponding social networks. Control all your social media profiles in one platform such as Isis Toolbox. This free suite of social networking platform that lets you plan ahead for your content, then automates posting to the popular social networks. This offers excellent advantages and reduces the effort required to roll out your social media marketing activities. Engaging users requires ample time and enough preparation. Without a plan to guide you through the process, crafting relevant content becomes nothing more than a creative guessing game that threatens to spiral out of control, monopolising your time and preventing you from effectively responding to market opportunities. By planning ahead and plotting out how you will engage your users with compelling content, you can realize the benefits and enjoy the rewards of social media. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Getting Your SEO On Pinterest

Search Engine Optimisation

Pinterest, without a doubt has been one of the fastest and every growing social media platform for small businesses. Pinterest also has great potential for brands to increase their reach unlike the conventional marketing channels. With more people trying to make their purchase based on finding of products over Pinterest, there are few tips that can help you optimise your chances on getting visitors to your site. 1. Long tail keywords As with any SEO strategies, it is very important to choose your keywords wisely. Try to include long tail keywords or phrases. Ensure that these keywords are included in ‘Alt’ text and description. 2. Use Hash Tags Like Twitter, Google Plus or Instagram, Pinterest also utilises hash tags. These hash tags help you anchor the pin to a particular subject and makes it easily discoverable. 3. Generate Backlinks Backlinks form the core of any SEO campaign. It is very important that your site gets a link back from the pin. You should even consider adding the URL in the description, so each time the pin gets shared, you have stand a chance to add multiple visitors. 4. Track Your Click-Throughs Like in every marketing campaign, success is driven by the way you drive engagement, but even more important is how you quantify the campaign. With tools like Reachli, you can keep track of the campaign and track the CTRs. 5. Pin-it Button And last, make it easy for visitors to easily Pin your products. Having a ‘Pin-it’ button from Pinterest on your website will ensure that the visitors to your site can also pin apart from you. Hope the tips above will help you better the reach on Pinterest. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Quick Digital Marketing Tips To Engage Your Target Audience

Content Marketing

Tip #1: Your Website Your website is your storefront on the Internet. Having a good website design is one of the most important business tools and building a solid and positive web presence is key to your small business survival. In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. It’s ok to ask for professional help, and luckily its not expensive. Tip #2: Understand Your Target Audience It’s one thing to understand who a potential customer might be, but it’s quite another to figure out their search patterns and on-line behavior. How are they finding the products or services they need on the Internet? What kind of content will they look for, and will yours attract them to your Website? A good content plan will go a long way. Tip #3: Content Writing The idea is to guide your readers into a funnel that eventually turns them into a customer. We start by developing a story that your target audience can relate to and appreciate. It is important that you DO NOT HARD SELL ANYTHING. Simply set forth the dilemma of a person who has not yet found a solution to a painful problem. Instead, write a story, not an advertisement. There should be no sales pitches or call-to-action. Tip #4: Content Distribution Posting your articles to 3rd party websites or article distribution sites before posting to your site can result in you losing authorship of the article. See more on Author Rank and AuthorRank Enhance My Social Search. Post your articles to your Website, and post the link for this new page to your LinkedIn status and groups. Tweet it and post it on your Facebook account. Add the link, title and description to any social media site you visit often. Keep an eye out on your website, your target audience and your networks, to help you generate effective content ideas, which can then enable you to engage your audience in a deeper manner. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Small Businesses, Engage Me

Content Marketing

Many small businesses have a presence on social media platforms, but very few are have taken this opportunity seriously. There are even a greater number of businesses who continue to see Social Media as a fad, or are unable to grasp the opportunity due to either a lack of understanding of these platforms. Social media has  ‘integrated’ into small businesses. This trend will be all about businesses using social media channels as a vehicle to communicate and collaborate and engage with the targeted audience online through social media channels. It’s time for small businesses to interact with their audience. The consumer is now controls what information or content they would like to receive from small businesses. They are the ones that give you and your brand permission to interact with them. It’s no longer a one way street in terms of communication, where traditional marketing has been used over the years. With the internet, mobile phones and social media, any business big or small, are now truly global and can service anyone that they engage with via social media. Smart small businesses will begin to realise that they need to rethink their strategy, realign their marketing mix and product offerings to effectively compete in a global marketplace. With this shift in thinking comes an understanding that social media is an important part of your marketing mix. If you have a product to sell or a service to market, social media can play a major part in getting your brand global. Social media will provide endless opportunities for small businesses and will hopefully put an end to those dreaded emails that have become the biggest time consuming and some may say most unproductive activity in business today. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Grow Your Small Business Using LinkedIn

Social Media

Understanding a few simple strategies on LinkedIn, you can make your business become a smarter and more effective business which can really boost your results over time. Strategy 1: Refresh Your LinkedIn Profile Your LinkedIn profile should not be static, you will need to update this regularly. Keep your profile fresh, relevant and interesting. Each time you update your profile, the update is shared to your network as long as you have the feature enabled in your settings. Keep your LinkedIn profile image current and update your headline with relevant keywords and phrases. If you update your primary profile headline every few months, you will find that your profile views will jump. Keep an eye on the number of times your profile has been viewed, as well as how many times you appear in LinkedIn searches. Review your profile stats frequently from the sidebar of your homepage. The more people who view your profile, the more likely a percentage of those visitors will click through to your website or blog and learn more about you! Strategy 2: Build A Wide Network One of the best ways to get found on LinkedIn is to build up your network of connections. LinkedIn does value both the depth and breadth of a member’s network, especially when showcasing search results. Every new connection you make is an opportunity to enhance your visibility. Connect with clients, prospects, partners, vendors, colleagues, community leaders, fellow alumni and anyone you meet face to face at networking events or conferences. A simple and effective way to build your connections is to invite other group members to connect with you. LinkedIn allows you to send invitations to connect with other members within the group. Connect with mutual LinkedIn group members who share common interests. Strategy 3: Participate In Groups LinkedIn Groups still present a great opportunity to develop rapport with the members of your target markets and industry peers. There are over 1 million groups on LinkedIn and many of them are both active and well-managed. Recently LinkedIn reduced the automated weekly emails that highlight discussions from all of the groups you belong to but are not active in. In order to stay current with your groups, you are going to need to proactively visit them and participate in  discussions. Strategy 4: Leverage On Endorsements LinkedIn recently reported that over 200 million endorsements had been given by members since the launch of this feature! Therefore, you should consider taking advantage of endorsements to boost your visibility and credibility. Anytime you give or receive an endorsement, it will show up in the LinkedIn news feed for your network, which means more visibility. Strategy 5: Be Consistent If you have a great LinkedIn profile and lots of connections, it’s not going to do you much good unless you become more active on the network. You can’t position yourself as a go-to resource unless you are visible, valuable and timely with your participation on LinkedIn. Take advantage of this real estate and post a status update to your profile once or twice daily. Head to LinkedIn Today for trending news topics and comment on insights from well-known thought leaders. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Fix Your Low Facebook Conversions

Social Media

You have established a Facebook page for your small business and now want to lure people over to your website, but your struggling. These tips could help increase your conversions. 1.     Brand Identity If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. 2.    Great Visuals A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans interests. Crisp, eye-catching visuals such as photos, videos, illustrations that clearly speak to visitors will draw them. 3.     Great Content If fans stop by more than once only to find the same old Facebook page, they might assume the page is outdated or worse, abandoned. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. 4.     Different Visitors All fans are not alike so why treat them all the same? With the right tools, marketers can compile profiles using Facebook data authorized by the user (age, gender, location, name, relationship status, etc.) as well as previous site behaviors to get a better sense of the type of people they’re reaching on Facebook. Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes,” website traffic or any other relevant conversion metrics. Why not step out of your comfort zone and try to develop specific content based on customer segments?   5.     Clear Call To Action Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. 6.     Use Plugins Plugin tools turn consumers into brand advocates, making it easy to share site information with Facebook friends. Let visitors like or share website pages back to their Facebook profile with one click. 7.     Make An Impression Most fans won’t ever come back to a business page unless they feel they have good reason to. With the proper attention to detail and willingness to dedicate the same energy to Facebook, you will find more Facebook conversions. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Engaging With My Twitter Followers

Social Media

Twitter is the best listening tool among us. Twitter allows our brands to hear exactly what its market is saying. Followers only have a short breath to say what they mean. With only 140 characters to spare, followers are going to use them wisely, and in response so should brands. We can use Twitter to spark up engagement between our brand and customer. Twitter is about speed. If you are not timely on Twitter then it will be noted by followers. Remember though, do not sacrifice content and accuracy of responses just to be fast. In one click of a button, a follower can go from being a regular Joe to a brand ambassador using the the almighty RT!. This application is powerful and builds a heck of a dedicated fan base. Twitter enables a much more personal type of connection. It’s as if we are texting back and forth with the brand or even a celebrity. There’s no point in connecting if you are not going to talk! Twitter allows followers to carry snappy conversations in real time, while also bringing others into the mix. The next time you are cruising through your Twitterverse, visit Milkshake-factory @milkshakefactor. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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How Do I Make Twitter A Success?

Social Media

Social Media continues to see substantial growth among companies. Twitter and the other social media tools such as Facebook are serious business resources, they are not a passing fad as some critics believe. Businesses are now realising the need for a Twitter page can be used to provide useful information linking back to their business (link-back strategy). Keeping Twitter up-to-date is simple and can be a great tool for keeping your brand in front of its audience. The following are 5 easy tips that can help you use Twitter successfully. Use A Simple Handle. Milkshake-factory use @milkshakefactor. Use Your Business Logo For Your Profile. There are several programs that can be used to size your logo correctly such as Photoshop or even a web application such as Pixlr. Include Your Business URL. If a user is viewing your Twitter page, there is no better way to drive them to your website than by featuring your business’ URL on your Twitter profile. This link will also provide another link back to your website for increasing your Google search ranking. Update You Twitter Bio. Tell people who you are and what your business does. The description should briefly answer these questions and can use @mentions of key people at the business. Connect & Engage. Companies often send out Twitter updates and don’t build connections. Twitter is a platform where you can speak to anyone (using the @mention) about any topic (using the #hashtag). Follow people and companies you want to know about and connect with, reach out to them and connect. The best way to get maximum results from Twitter is to use it. Don’t worry about making mistakes, if they do happen, learn from them and move on. Following, retweeting, mentioning and sharing, will help raise your comfort levels. After you have established your desired level of comfort, move on to creating your own content. Remember, as with any marketing or advertising, be patient. Twitter may not be an overnight sensation, but it can help position you for the masses to see. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Free Instagram Measuring Tools

Social Media

There are a few free Instagram analytics tools available for your small business. Unlike Facebook Insights, these Instagram Analytics are great for you to use now. 1.  Statigr.am  Statigram is one of the first and best browser-based apps to provide you with stats for your Instagram account when you are signed in.  It also provides a Viewer where you can see all of the people you are Following newest photos in one place. You can even create groups to filter the results if you want. 2.  Followers+ for Instagram  The best iOS app and most fully featured. Free to download for your iPhone or Ipad with a couple of great add-ons available for in-app purchase. The Engagement pack helps you to determine who are your best and worst followers based upon number of comments or “Likes” given.  The Insights Pack provides metrics such as “Friends Posting Near” or “Far From Me”, longtime users vs. “newbies”, and “Secret Admirers” who leave you the most Likes and comments but fail to follow you. 3.  SimplyMeasured SimplyMeasured web-based app offers a free Instagram user report. All they ask in return is for you to send a one-time tweet about the report they offer. The report provides some engagement metrics such as total Instagram and Facebook Likes and comments.   In the mean time, you can also use Webstagram Instagram Web Viewer to get network wide metrics and data on the most popular keywords, photos and hashtags.  Think of it as a free analytics tool for all of Instagram instead of just your account. This is just the beginning when it comes to Instagram analytics and is sure to add enhancements to their Insights tool. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Digital Marketing Tips For Small Businesses

Brand Identity

Marketing online is vital for your small business. Don’t just sit there watching cob webs gather on your website. Whether you sell products online or have a one-page website, there are many ways to generate more in-store traffic from your online presence. Increase exposure online with these digital marketing tips: 1. Press Release Create a press release about your brand, products or services. Media outlets all thrive on press releases every day. Ensure your content contains keywords and phrases. 2. Submit Product Feeds Retailers that sell products online should most definitely be using product feeds to reach a broader audience. A product feed is simply a file generated from the website that lists product details such as photos, descriptions, pricing and even specials. These product feeds can be submitted to shopping comparison websites, search engines and also made available to customers using feed readers. 3. Share Your Knowledge There are many ways businesses  can appear as experts or authority in a their industry. One way is to host classes, seminars or workshops in-store. Internet businesses have known for years that one popular way to share knowledge and gain extra exposure is by writing content for free distribution. Article marketing, as it is known, has the ability to increase awareness of a brand’s presence, online and off. 4. Email Direct Mail Email Direct Mail (EDM) is key in keeping in touch with the customers you’ve manage to get in your store or on your website. It takes a lot of work to gain a customer. Why let them leave without offering a way to stay in contact? 5. Submit Your Site Many new website owners submit their site to the major search engines. While this is an important step for marketing online, website owners often overlook all the other directories available. Look for specialised link directories and niche sites to submit your business information and website. Not only will these directories help increase your link popularity, but they can drive highly targeted traffic to your business. 6. Engagement In Social Media Platforms Social networking sites like Facebook, Twitter, Google+ and LinkedIn may help you sell your products but if that’s where your customers hang out, maybe you should too. 7. Give Something Away Shoppers love to get something for nothing! Businesses know this and have used freebies and giveaways as marketing tools for decades. Pens with the business name on them at the checkout counter and shopping bags with store logo are so commonplace in a retail store that we may not even see them as marketing items. Unfortunately, these items can actually become quite costly, so not all giveaways must be expensive. A big advantage of marketing online is the opportunity to easily and quickly offer contests, coupon codes, product samples and even valuable content as promotional giveaways. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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