Building Author Rank

google author rankThough Google is still ironing out some kinks tied with Author Rank, you can get started on building your Author Rank following these six best practices:

1. Create Authorship

By using Google+ as your identity platform, you can claim authorship of your content, so you can get visibility in search results as your content appears in a type of rich snippet, increasing your click-through rate as a result.

2. Use Google+ Regularly

Know how to properly format each post as Google takes into account details like bold title posts when deciding what appears on Search+.

  • Be sure to add the +1 button on your site as well to increase interactions and traffic. Google will be able to see how people are engaging with your content.
  • Keep posting throughout the day and interact with the communities that interest you by +1ing and commenting on popular posts. Many members of Google’s communities are more likely to add you in their circles when you actively engage with them.

3. Network on Google+

Keep an eye out for fellow authors with high Author Ranks in your chosen Google communities to connect with. Once in their circle, you’ll be able to easily share high quality content and increase your Author Rank.

4. Selective Guest Posting

Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site. You don’t want many low quality blog posts but a few high quality guest posts.

5. Find Your Niche

Find your area of interest and stick to it. Author Rank is more variable than PageRank when it comes to recognizing topic diversification. However, you’ll be much more likely to rank as a high authority on one subject than two.

6. Create Great Content

Create content that’s worth sharing.

What Next

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.