Make sure your page updates are interesting or important enough to earn fans’ responses. The more feedback (likes, comments, shares) you earned the higher chance for your page updates to appear in their news feed. Below posting ideas speak for themselves:
- News update from your industry/niche
- General (but relevant) discussions
- Inspirational stories or quotes that resonate with your fans
- Creative use of videos and images to capture attention
- Apply humor to your updates
- Encourage two-way communications by asking questions and ‘fill in the blanks’
Tip #2 Add Call to Actions to Your Status Updates
If you don’t bother to interact with fans on your Wall, those attractive custom tabs or links will remain static and won’t do you much good in ROI. Thus, alert your fans about those special tabs and ask them to share with their friends constantly.
Tip #3 Respond to Fans’ Enquiries
Not everyone can be on Facebook 24/7, but if those are enquiries about your brand (product or services), try to respond as soon as you see them. If not, then at least reply within 24 hours.
Tip #4 Put Your Heart and Effort in Replies
Before complaining why no one is care enough to visit your page, check if you are responding to fans’ posts. It’s important to be real and engage in conversations. For example, if your fan gave a thoughtful answer, ‘like’ his/her comment, address the poster by profile name via tagging.
Tip #5 Moderate Your Wall posts
As much we welcome fans’ posts, spammy links should be avoided at all costs. Delete unrecognized, affiliate links and weird promotions to give way for quality content offered by (loyal long term) fans.
Tip #6 Promote Your Important Update with a Tease
Create suspense, invoke curiosity to improve click-through rates definitely helps in boosting your Edgerank score. Your post will only last for a short period of time, so make sure you are posting at the right timing.
Tip #7 Auto-updating is Fine but Use It Sparingly
It is said that Facebook is now treating all third party apps the same in terms of news feed visibility. Test your apps and see how they performed in helping you to reach fans from different time zones.
Tip #8 Create Exclusives on Your Facebook Page
According to research, 58% of Facebook users expect relevant content from brand pages so it’s important to meet your fans’ expectations. Either special tips or exclusive offers for fans only, the idea is to convert first time visitors into returning fans.
Tip #9 Gain Subscribers for Your Blog or Newsletter
It’s vital to allow opt-in email forms for your fans to subscribe freely. The thing is, you have no control over Facebook platform whatsoever, a bug could easily drive you into panic so why not prevent this by setting up a subscription form so your fans can be reached in time of need. If something happened to your page, you can easily reach out to them and ask for continuous support and engagement.
Tip #10 Use Facebook Ads to Promote your Page via Recent Post
One of the Ad Types for your page is the ‘Page Post Ad’, which makes your wall posting all the more important if you wish to use Facebook ads to promote your brand page.
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