Which businesses are using Facebook to its full potential? We are all wanting to learn what else can we do to better our competitors, so below are a few businesses that are getting the most out of Facebook, see their introduction pages, fun slideshows, cool videos, exclusive content, shopping, and even recipes.
Chick-fil-A allows fans to use their profile picture branded with the Chick-fil-A logo. If users add something Chick-fil-A-generated to their own profile, it creates exposure to their friends, and will lead more curious people back to the Chick-fil-A page.
Intel emphasises on its global expansion on Facebook and recently celebrating 1 Million Likes in the profile picture. The landing page also provides a lot of bonus features to keep visitors interested, even before they have become a fan. Clicking on the map connects users to location-specific Intel fan pages, like Intel UK’s fan page.
The MailChimp personality makes the software service more approachable. Meet MailChimp tab and the Facebook Photos include a number of photos of individuals on the MailChimp team. The photo albums include the Ugly Sweater Holiday Portraits and Chimp-napped describes how the cardboard MailChimp has run away.
Oreo is chooses Fans of the Week. Oreo emphasises its global appeal by showing the city each fan is in, as well as their name and photo containing Oreos. The page also provides a number of recipes for Oreo fans who don’t want to eat their Oreos plain, they do try to make the customer experience great.
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