Content Marketing

Increase your audience by finding the right content topic for your blog

Posted in Content Marketing

If your serious about getting more visitors to your website, then you need to follow these simple steps: Step #1: Do your research to find the most engaging topic your audience is interested in. Try not to publish topics that you think will work, do your research first. These handy tools will help you find the most engaging topics: Flippa.com is a website that sells websites and the content within the website. Use the search field and type in a keyword related to your niche. Filter the results that get at least 1000 unique results per month. SearchReddit.com is a great tool to find more ideas. If you don’t find anything promising, then click on the “top” tab which will filter the most popular threads. Pinterest.com is another great tool that your competition isn’t using. Most people think that Pinterest is mostly used by stay-at-home mums – not true! Pinterest helps drive more traffic to your website that other popular platforms such as Facebook and Twitter. It’s a great platform to get your juices flowing. Moz’s Open Site Explorer shows you the authority of websites and webpages based on inbound links. This is a great tool to spy on your competitors. Enter their url into the tool and click...

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Mastering the content matrix

Posted in Content Marketing

Wouldn’t you love to get additional visitors to your website? To do this, your content needs to: Entertain, Educate, Persuade, and Convert. Educational content The content you create has a rational appeal. You can do this by using webinars, videos, and producing factsheets. Entertaining content The content you create doesn’t need to directly related to your products/services, however in order to do its job, it does need to appeal to your target audience. It needs to engage your audience and has an emotional appeal. Persuasive content Content to persuade nudges people gently along the path to conversion. Content to persuade uses an emotional rather than rational appeal. For example, create customer case studies. Converting content You need content created with conversions in mind in order to close the deal. This content typically uses a rational rather than emotional appeal. For example, using interactive demos, testimonials, FAQs etc. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to...

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Simplify your content marketing with these tools

Posted in Content Marketing

These content marketing tools will simplify your content marketing needs.   1. Curation – Easily discover and gather web content related to a particular topic, then displaying it in a meaningful and easily digestible format. list.ly storify.com curata.com magnify.net 2. Creation – Simply visualise digital content without outsourcing to others. visual.ly prezi.com 3. Content promotion and distribution – Having great content isn’t enough if it’s not distributed to your target audience. bufferapp.com outbrain.com contentblvd.com gravity.com onespot.com 4. Marketing analytics and tracking – Once content has been distributed across platforms, use these tools to track engagement and analyse effectiveness. webtrends.com act-on.com marketo.com genuis.com pardot.com Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

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What is compound interest in small business marketing?

Posted in Content Marketing

Compound interest in small business marketing means creating great content with the intention to get people coming back to your website. Give your readers a good reason to come back to your website, read your latest posts and share your content. By having a schedule of posts in a month, you train your readers to regularly visit your site. The quality of your content is important as it will drive authority in your niche which helps draw attention to you and your website. As you continue to build your authority your website stands a better chance of being recognised by others as important, resourceful and useful. Another great aspect of developing regular content is in knowing that  some content will resonate with one part of your audience while another piece of content will resonate with a different part of the audience. The more evergreen your content is the better you will be at repackaging it and reframing it for your audience. You can repackage your content into ebooks, email tips series, etc. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to...

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What is product market fit?

Posted in Content Marketing

Product market fit means having a good product that can satisfy your market needs. If the market isn’t getting great value out of your product, it could be due to poor word of mouth, bland press reviews, long sales cycles and you don’t have product market fit.  These 4 steps will help you with product market fit: 1. Get to know your market In a great market, you have lots of potential customers, pulling your product and referring your product to others. Research your market before expanding your business. Think about it’s size, growth, the amount of potential customers you could acquire. 2. Determine your competitive advantage and unique value proposition Often overlooked by startups is competitive advantage and unique value proposition (UVP). Your UVP is a single, clear, compelling message that states why you are different and worth buying over your competitors. By clearly positioning your product within the right market, it can be all that’s needed to drive product market fit. 3. Make your product a ‘must-have’ product Do your customers have a great first-time experience and do they come back for more? Your answer will indicate whether your product is a ‘must have’ product. If your constantly working on improving your product, define your Minimum Feature Set (or...

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How effective is your small business marketing?

Posted in Content Marketing

Small businesses succeed with their marketing because they look back at their goals to measure their efforts. There are five basic types of metrics that small business owners embrace to determine if marketing goals are being met. 1. Automation Metrics The number of emails being sent – If you’re nurturing your leads with emails, identify how many emails sent becomes too many. Trigger interests – Your emails should be appropriately triggered by customer interests and behaviours. Just in time – Do your emails tie in with your sales campaigns, if so, are they sent in time or at the most effective time? 2. Engagement Metrics  Open rates, close rates and click-through rates – Of the subscribers who opened your emails, how many actually clicked through? Bounce rates – High bounce rates may indicate that your communication does not meet the interests of your audience Website traffic – How many visitors have you had to your website? Where have they gone? How long have they stayed? Understanding these metrics will arm you with the information you need to optimise your content and customer experience. Subscribe rates and unsubscribe rates – High subscription rates indicate you are engaging your audience, while unsubscribe rates may indicate the need for better segmentation of your audience and...

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