Content Marketing

Focusing On Your Content Assets

Posted in Content Marketing

Many small business owners believe that concentrating too much on our content strategy, we risk dragging ourselves one step toward becoming a content generating machine. The fact is every small business owner simply cannot make their brand flourish in the digital world without getting involved in the content marketing process. Content is the driving force behind all marketing initiatives such as web marketing, outbound marketing, social media marketing, and search marketing. But not all content marketing initiatives or content assets are great for your online presence. Below are a list of content marketing assets that small business owners consider when putting together their content strategy: Blog Post: Small business owners have long been using blog posts to promote their online presence. Blog posting is still by far the most effective form of online marketing. Ignore it at your peril. Guest Posting: Guest posting is the most powerful and ethical form of link building and it has managed to survive unscathed after the Penguin and Panda massacre. Get more exposure for your brand with a valuable link back strategy to your content. Image Marketing: Images are powerful. The rise of Pinterest demonstrates this well. There is no better way to draw attention to your content than a visually attractive image. Video: Video is...

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6 Common Mistakes Small Businesses Make In Content Marketing

Posted in Content Marketing

In our previous article, we covered 5 Top Tips Small Business Owners Need To Follow For Content Generation. But it’s easy to make a mistake when curating your content. Below we have outlined 6 common mistakes small businesses make in content marketing. Common Mistake #1: Write content to sell your brand. Your content marketing strategy shouldn’t ever include you writing about your brand. Instead, you should provide valuable resources in the genre your brand falls in to. This creates a trust surrounding your image. Common Mistake #2: Tweet about yourself. Of course you want to share your content on Twitter and you should. But it shouldn’t be the only content that you share. Think about what interests the majority of your audience and share any post from any author that would be useful to them. Also, don’t ever send out a tweet talking about how cool you are; please refrain. Common Mistake #3: Take on an overly formal writing voice. Every audience member is different. But I don’t know any audience that would rather communicate with a robot than a human. Hone in on the voice of your content and don’t be shy to let inner human come out. Determine the right tone of voice for each audience segment. Common Mistake...

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5 Tips Small Business Follow For Content Generation

Posted in Content Marketing

We have covered some key points to help small businesses develop a great content strategy. Use behavioral and demographic information about your prospects to develop buyer personas based on their interests and needs, then target your content accordingly. Before you start creating new content, conduct an audit of your existing content to identify the topics and personas you should focus on and set up guidelines for new content. Map your content to the buying cycle of your customers to ensure that you’re creating content that works best for your readers based on which stage they are in. Create an editorial calendar to build a detailed schedule for creating and publishing content. Find new ways to come up with creative content topics that are relevant, helpful, and fun for your readers, and keep a backlog of these ideas so you always have some on hand when you’re ready to create new content. Content alone can’t generate inbound marketing success. The pieces you create have to fit into an overall strategy of SEO, social media  engagement, lead nurturing, measurement, and optimisation. But with a well-defined content strategy, a detailed editorial calendar, and a good topic backlog, you’ll be publishing content like a pro and be on well on your way to...

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5 Tips To Create Great Content For Small Business

Posted in Content Marketing

TIp #1 Stay On Top Of Industry News You must be plugged in with news and trends related to your industry if you’re going to create relevant, timely content. It’s easy to follow even dozens of news and commentary sources: Subscribe to RSS feeds from bloggers that cover your industry or speak to your target audience. Subscribe to email newsletters from niche publications that cover your industry, as well as your vendors and even your competitors. Set up Google Alerts for non-branded keywords related to your industry, your products, and your persona’s pain points. By checking these feeds every day, you’ll find tons of content ideas. You might write a blog post that comments on a major news headline, or explains why a certain event matters to your audience. You might notice a trend burning up the blogs and media outlets in your niche and decide to create a webinar on the topic. TIp #2 Monitor Social Conversations Social media gives you a real-time feed of what your prospects are talking about. If you listen carefully, you’ll find plenty of good hooks for new content. Not only that, but content that’s generated from social conversations points to the type of information that gets easily distributed via social media. Many...

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What Does Inbound Marketing Mean For Small Business?

Posted in Content Marketing

Pick any day of the week and there’s one thing on every small business owner’s mind – creating new content for their website. Small business owners created content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach. Now small business owners need to produce a constant flow of new content, from blog posts and social media updates to videos, ebooks, and webinars. This content serves them in many ways: it improves their search engine rankings, drives traffic to their websites, and helps to nurture existing leads. But it can’t be just any content. It has to be relevant, remarkable content. Constantly coming up with new content can be overwhelming. When inspiration dries up, you risk falling into two equally dangerous traps. If you stop creating new blog posts, videos, ebooks or other content pieces, you turn off a major source of new traffic and leads. Or, if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away good prospects. So how do you keep up? Small business owners must have a detailed picture of their...

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Making Small Business Blogging Interesting

Posted in Content Marketing

Your a small business owner, and you want to impress your readers with useful content. But how do you make your content interesting, particularly if you are in a boring niche market. The secret to making so-called boring topics impressive is in its simplicity. It’s not all about conducting market research, writing style, creating expensive infographics, or the having the right connections. All of this is required, but the essence of “interestingness” stems from one basic content commandment: Always ask the right questions -“who,” “what,” “when,” “where,” “why,” and “how” questions and phrase these to be interesting to you. As an experiment, let’s pick a boring topic and see what we can come up with. How about tea pots? Boring enough for you? Ask yourself these questions: Who invented the first tea pot and how did they get their inspiration? What makes people think they need to drink tea poured from a tea pot and boil water from a kettle? When do tea pots sales rise and what does that tell us about our population? Where are tea pots made, and why not somewhere else? Why are we drawn to novelty tea pots? How does a tea pot get all the way from China to Melbourne Australia and still sell for...

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