Content Marketing

Best Practices In Getting Your Content Right

Posted in Content Marketing

As with any small business, it’s important to create a solid strategy and to employ best practices. We have outlined tips for small businesses to follow content marketing best practices: 1. Clearly define your target audience Know exactly for whom you’re developing content. Develop specific personas, such as a working mother in her mid-30s who lives in the suburbs — to inspire whatever you create. 2. Optimize with relevant keywords Start by doing your keyword research. Know which keywords you want your content to be found for in Google searches. Then use those keywords in your content to attract targeted traffic from search engines. For example, if you wanted to be found for the keyword phrase best milkshake drink, you could create a YouTube video on the topic and use the phrase in the video’s title and description. 3. Link your Google+ profile Anyone who creates online content should have a Google+ profile linked to the site on which they post content. This helps the content rank higher in Google search results. 4. Develop content your audience cares about To get content ideas, use the Google Adwords Keyword tool to understand what people are searching for. Also, read questions on topics relevant to your business posted on Yahoo Answers and other...

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High Rate Website Traffic And Lead Generation

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People are deluged with a surplus of content and data daily. Relevant, information-rich content will always be appreciated by your website visitors. Always aim to be helpful and provide your audience with informative content, which can be put into action to solve challenges. Do not waste your time creating content that no one will care to read. There are certain types of content that readers are more likely to share on social media by tapping into these trends will boost your website traffic, lead generation and conversion, and your online influence. Highly sharable content includes: 1.  Content breadth and depth. 2.  It covers real-time, relevant issues or news. 3.  It includes captivating images. 4.  Its titles are actionable, concise, clear, descriptive, authoritative and intriguing. 5.  Highly shareable content includes compelling and entertaining infographics. 6.  It conveys fresh, original thinking. 7.  It covers hot industry news topics a la newsjacking. 8.  It is not solely focused on pushing products or services. 9.  Highly shareable content is free of spelling errors, typos and grammatical flaws. 10.  It is visually attractive and presented in an organized fashion. Stay up-to-date with what is trending on Twitter and LinkedIn Today. Explore Topsy to discover the most popular content, sorted by topic shared on Twitter and the internet as a whole. Use Klout to...

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How To Effectively Promote Your eBooks & Whitepapers

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The effort you put into creating valuable content downloadable as an ebook or whitepaper is often wasted because the promotion isn’t thought through or executed effectively and creatively. Here are five ways to promote your whitepapers or ebooks with the goal of generating a massive amount of traffic and downloads. 1. Engage Your Influencers First Give your influencers an opportunity to review the content and solicit their feedback. By involving influencers and giving them the opportunity to shape or contribute content, they will be more likely to share the finished product. 2. Create A Video Promo A promo video is an excellent way of previewing the content of your eBook or white paper and introduce viewers to the authors. You can place these videos on your landing pages and promotional blog posts to incite downloads. 3. Promote It On Widely-Read Media Outlets A killer earned-media placement is a great way to kick off the promotional campaign for a significant piece of advanced content like an eBook.   4. Repurpose For A Webinar Holding a webinar early on in the lifecycle of the promotional campaign is a great idea because it gives you the opportunity to take your message out into the world in an interactive and personal way. Even...

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How Content Contributes To Inbound Marketing

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One of the most important parts of inbound marketing is generating valuable content that attracts visitors to your website and landing pages. Once you’ve determined your target audience and a plan for connecting with them, it’s time to create useful content optimised for search and for social sharing. Generating effective and valuable content will help with: 1. Getting found online, and 2. Converting visitors to leads Creating content takes time. Try to maximize your efficiency by stretching that content as far as possible without making it stale. You can do this by presenting it in different ways at different times on different channels. For example, you may want to share an image on Facebook on Saturday morning with text that includes a link to your blog post. But on LinkedIn, you may want to simply share a link with the associated metadata description that auto-populates and share this at 7:30 a.m. on Tuesday. Your images should be brand-consistent and sized properly for the channels where they’ll appear. This may mean creating different versions of the same image in different dimensions for your blog, for email marketing, or for social channels. To avoid creating two images, you may want to adjust the dimensions of the images created for your blog so...

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Effective Content Curation Tools For Startups

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The content you share reflects your competence and expertise, and reflects how in-touch you are with the industry, thought leaders, influencers, and everyone in between. Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality. There are many tools designed to help startups with content curations and with the right combination of programs and apps, social curation can become a streamlined process that can be as routine as getting ready every morning for work. It might help to experiment with different tools until you find the right combination that works for you. Not every social media manager works in the same sphere or has the same demands from their target audience. Here are great tools to get your started:  1.  Feedly Easy to navigate interface Organizes masses of content in an easy to digest format Seamless sharing with Buffer Feedly is a news aggregation app, which takes in information from all over the web and displays it in an easy-to-navigate, easy-to-digest, easy-to-share format. Feedly syncs with your Google Reader account, allowing you...

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Writing Compelling Content

Posted in Content Marketing

In case you hadn’t already noticed, 2013 is all about content marketing. Google’s ever-evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content. The days of keyword stuffing, or writing meaningless content that would only impress search engines, are now a distant memory. Producing great content that engages your visitors is well and truly in. Remember content is king. Content marketing drives trust in a brand and creates a connection. Having trust and feeling connected to a brand makes a customer more receptive to any subsequent marketing messages, making them more likely to react positively. An ineffective content approach might see the customer encounter the business with the following message: We sell widgets > They are awesome widgets > Buy our widgets today! A content-focused approach might see the customer encounter the business with the following message: Here is a lot of helpful information on widgets >  We know a lot about widgets > We understand why you want to buy widgets > We sell brilliant widgets that fit your needs The second content-focused approach will ultimately convert more customers and builds trust more successfully. How good is your content? To understand the quality...

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