Content Marketing

How To Bring Value To Your Content

Posted in Content Marketing

At Milkshake-factory, we have realised that if small businesses cannot clearly articulate their value proposition and herald that through meaningful content, they’ll lose out to competitors.  Your value proposition needs to be simple, short, and directly address customers’ pain points and indicate clearly how your solution will add value. The below elements will help small businesses bring value to your content: 1. Get A Meaningful Value Proposition A clear and meaningful value proposition explains in an instant, why people should buy from you. It should be short, clear, focused and address what makes you different and special. And then, your value proposition should be integrated into all aspects of your B2B content marketing campaign. 2. Get A Deep Understanding Of Your Target Audience Certainly you want to understand, demographically and philosophically, what your target customer ‘looks’ like and what their pain points are. Ask yourself: What questions or complaints do you hear repeatedly from your customers? Do your products or services solve specific problems? Are you filling an obvious gap and providing new value? Knowing exactly what your target customer wants and needs allows you to reframe your content marketing strategy from your customers point of view. 3. Buy-in When you, as the small business owner, are genuinely embraced and evangelised...

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Avoiding Content Creation Mistakes

Posted in Content Marketing

There are so many aspects of a successful content marketing strategy. It’s easy to become overwhelmed and make mistakes. Below are a list of element to help small business owners avoid in content creation. 1. Not Enough Quality Content The biggest mistake small businesses make with their content is not having enough quality content. You can tweet all you want, but if customers go to your website and there’s nothing there, they won’t be interested, and they’ll move on to your competitor’s site. If your goal is to attract, retain, and convert customers, you have to create a significant amount of quality content. It’s imperative to make the content that you post count, as it will help your social networking strategy, and Google ranks newer, shared content higher, benefiting your search strategy as well. Your content needs to get to the point and stay focused on your content goals, informing and entertaining your customers without talking about yourself too much. If your brand is a cola drink, your customers probably aren’t going to come to your website to read articles about the soda itself. They want entertainment, promotions, content about their favorite celebrities–something that makes them associate your soda brand with a fun experience, not just a product. Don’t...

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Content Marketing Has Come A Long Way

Posted in Content Marketing

Consumers search for information nearly 18 billion times each month, but click away from a search page 85% of the time. Small businesses need to address their customers information needs at their consideration stage. When consumers find information they like or find useful, they share it 36 billion times through social networks. Small businesses must produce content not just about their own products, but about the things their customers want to know in brand-adjacent spaces. Consumers don’t want to read about a can of cola. It’s why cola makers have sponsored sports, music, and entertainment events for decades. In the early years, brands produced the entertainment content they sponsored. In the decades since, brands have ceded the content creation space to media companies, buying advertising opportunities adjacent to brand and audience-aligned content. These days, in order for small businesses to reach consumers through natural search and social engagement, small businesses are returning to the role of content creator. Instead of trying to engage consumers with updates about new types of cans and new flavors of soft drink, the soda manufacturer can publish music content to their social space, building strong affinity between that music and their brand. Depending on the brand, that content might be sports, news, entertainment updates, skincare advice,...

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Tips On Measuring Content Marketing

Posted in Content Marketing

Below is a guide to what KPIs you should be measuring for your content marketing initiatives, and they depend on your measurement objectives such as Reach, Engagement or Sentiment. Measuring Reach 1. Unique Visits Unique Visits measure how many individuals have viewed your content within a given time frame of your choice. This KPI provides a good baseline for which to compare different forms of content such as whitepapers and blog trends over time. However, it is important to keep in mind that not all unique visits are the same. For example, a unique visit to a white paper might be much more valuable for lead generation purposes than a unique visit to a blog, especially if that visit spends more time with the content. 2. Geography Google Analytics provides page-level details of such geographic information, which in turn helps content marketers optimise in particular geographical locations. 3. Mobile Readership Understanding trends in how your content is being delivered to different devices is key to determining how to optimise your content for future publications. What percent of them are using on mobile devices, and which mobile devices are they using? Measuring Engagement 4. Bounce Rates/Time Spent All small businesses do not want to lose readers. A high bounce rate might mean just that....

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SoLoMo Presents Huge Opportunity To Engage Infographic

Posted in Content Marketing

With more and more people using smart phones, getting SOcial, thinking LOcal, and spending more on MObile are more important than ever. SoLoMo presents a huge opportunity to engage with consumers in a different way than traditional advertising, but requires the implementation of an integrated cross-channel campaign to meet the expectations of potential buyers. Here are 6 tips to keep in mind when integrating SoLoMo into your digital marketing strategy. 1. Never Stop Sharing Your Excitement If you’re not talking about your business, how can you expect others to? Share your excitement with the world. Stay on top of your target audience so that you will stay top-of-mind, but try not to be annoying. 2. Be Interesting Don’t just blab for the sake of blabbing. Engage with your audience through a variety of media. Inform, entertain, and educate, but don’t sell. Write, speak, and share video. Have a reason to communicate. Be clear about communicating your values across all channels. 3. Ask Questions Start conversations and collect feedback to cycle back into your ongoing marketing strategy. Meet your consumers halfway by understanding their needs and responding to them. 4. Be Accessible Go out of your way to find buyers but don’t expect them to do the same for you. Anticipate...

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What Are The Different Types Of Shareable Content

Posted in Content Marketing

Are you attracting high rates of website traffic and generating a significant number of quality leads with your content? If not, you may be failing to produce highly shareable content. You may have heard about Coca Cola’s new “Content 2020″, where the global giant is seriously focusing on the power of content marketing, which aims to double the company’s sales by the year 2020 through the use of effective content marketing campaigns. Content marketing is the way of the future, but it must be managed appropriately to be effective. For more details on how Coca Cola has progressed with Content 2020, watch part 1 and part 2. The quality and social capital of content is now of paramount importance to SEO. To attain a highly trafficked website and ramp up new business, you must create content that is helpful, engaging, high-impact and highly shareable. If you want to enhance SEO and boost traffic, your content needs to achieve high rates of social content curation—social sharing. Excellent content creation requires commitment, creativity, real-time industry knowledge, a fresh perspective and keen writing and research skills. There are different types of content that readers are more likely to share on social media: 1.  Real-Time News Content Providing real-time industry news and smart commentary will win you followers and fans in social media. Riding the tidal wave...

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