Content Marketing

Get Your Content Marketing Plan Right First Time

Posted in Content Marketing

A well thought out content marketing plan can boost your social media marketing efforts. You’ll need to research your fan base on social media platforms so that you can determine what these readers want or need to know from you, what they like and dislike and where they congregate. This way you can build your content plan and social media marketing efforts around your audience’s needs and wants, ensuring that you stay relevant. Your content becomes valuable if what you write helps to solve a problem. This should form the core of your content plan. To sustain your engagement with your audiences, you can break down their concerns into manageable chunks and space out your inputs across a period of time. You’ll need to build an editorial calendar to lay your content out and give you a clear view of the big picture. It would be useful to you to also map out the keywords you intend to build content on during specific days. Tools that automate the posting process allow you to easily plan and program your posts, then automatically take care of sending these for you to the corresponding social networks. Control all your social media profiles in one platform such as Isis Toolbox. This free suite...

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Quick Digital Marketing Tips To Engage Your Target Audience

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Tip #1: Your Website Your website is your storefront on the Internet. Having a good website design is one of the most important business tools and building a solid and positive web presence is key to your small business survival. In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. It’s ok to ask for professional help, and luckily its not expensive. Tip #2: Understand Your Target Audience It’s one thing to understand who a potential customer might be, but it’s quite another to figure out their search patterns and on-line behavior. How are they finding the products or services they need on the Internet? What kind of content will they look for, and will yours attract them to your Website? A good content plan will go a long way. Tip #3: Content Writing The idea is to guide your readers into a funnel that eventually turns them into a customer. We start by developing a story that your target audience can relate to and appreciate. It is important that you DO NOT HARD SELL ANYTHING. Simply set forth the dilemma of a person who has not...

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Small Businesses, Engage Me

Posted in Content Marketing

Many small businesses have a presence on social media platforms, but very few are have taken this opportunity seriously. There are even a greater number of businesses who continue to see Social Media as a fad, or are unable to grasp the opportunity due to either a lack of understanding of these platforms. Social media has  ‘integrated’ into small businesses. This trend will be all about businesses using social media channels as a vehicle to communicate and collaborate and engage with the targeted audience online through social media channels. It’s time for small businesses to interact with their audience. The consumer is now controls what information or content they would like to receive from small businesses. They are the ones that give you and your brand permission to interact with them. It’s no longer a one way street in terms of communication, where traditional marketing has been used over the years. With the internet, mobile phones and social media, any business big or small, are now truly global and can service anyone that they engage with via social media. Smart small businesses will begin to realise that they need to rethink their strategy, realign their marketing mix and product offerings to effectively compete in a global marketplace. With this shift in thinking...

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Recommended Infographic Tools For Content Marketing

Posted in Content Marketing

In content marketing, the articles we write are a way to capture our target audience. Infographics can also do this by presenting design and graphics. Sometimes, articles are hard to understand, and writers will use infographs to tie the ideas of the content together. The following emerging tools are great for various styles of infographics: Easelly allows you to create ‘Vhemes’, which are infographic templates that you can customise. Piktochart provides you with a choice of six free templates (more are available if you upgrade). Colour themes are easy to change, and you can create charts manually or by uploading CSV files. Infogram provides you with six templates, it’s great for creating simple and standalone charts. Creately is a ‘diagramming’ tool, which can help you to wireframe an infographic before putting it into production. It includes a new real-time collaboration feature, allowing you to work on a design with a colleague or client simultaneously. Visually has templates that allow you to create infographics based around Twitter or Facebook data. There are a variety of infographic tools to use. The above 5 are only a guide. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Great Content Marketing

Posted in Content Marketing

  When setting out content strategies, keep the following tips in mind (with a strawberry milkshake in hand of course), as they will help manage your content, engage prospects and increase rankings online:   Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you. Don’t be afraid to be inspired by something that interests your prospects and customers. For example:  What are their needs, frustrations or goals? Ask them using your Facebook page. Find the answers and turn them into useful content. This creates engagement and a personable approach to marketing.   Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed. For example: use infographics to demonstrate how you may solve these problems. Set your News Feed on “Highlighted Stories First” to receive only the most popular/engaging updates.   Planning: You need a detailed map that shows you where you need to go. This is vital for your staff and customers;...

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Content Marketing Ideas

Posted in Content Marketing

Finding more content marketing ideas can be challenging. You can imagine that there are countless content marketing ideas online. Swimming through this ocean of information without a clear direction will drive you mad. Therefore, it’s more effective to be very selective with what you choose for your topics. Below are tips to help you develop ideas for your content marketing: Target Audience Identify who it is you are writing for. What are their needs, frustrations or goals? Ask them. Find the answers and turn them into useful content. What excites them most? Ask questions at the end of each post you write. Use their answers/needs as a starting point for new pieces of content. Research Use keyword research tools such as Google Keyword Tool to find out popular search terms. Set up new Google Alerts using keywords from your niche, choose a frequency and you will have fresh content in your inbox regularly. Also, visit popular forums such as Warrior Forum, Sphinn, High Rankings, Digital Point or Better Networker to see active discussions and questions & answers sections about everything. Facebook Visit your Facebook News Feed and see what your fans & friends are talking about. What are their questions? Facebook Syndication Groups can be private or open, these are created for small groups of entrepreneurs who...

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