Content Marketing

Content Marketing For Effective SEO

Posted in Content Marketing

Among the many factors that go into creating engaging articles, there are many other elements that go into making your article content searchable within search engines. With content marketing, the very essence from a technical SEO perspective is that sharing your articles helps with your search engine rankings – the more you’re shared, the more you’re viewed as popular and relevant by search engines and therefore the more ranking you’ll get. The below elements will help to share your articles and therefore increase your SEO: 1. Number Of Friends Social media sites like Facebook, Twitter and Google+ all encourage users to connect with each other. Search engines like Google and Bing then consider your connections and the quality of those connections and make algorithmic decisions based on the information they have access to in order to help them rank your site. 2. Do They “Like”, “Share” or “Follow” Your Articles? The number of followers and subscribers are really good indicators as to whether readers actually like the content you produce. More importantly many social media platforms track this type of information and search engines use this information to rank your website. 3. Authority Social media indicators are utilised by search engines to determine the amount of authority your website or...

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How To Write An eBook in 24 Hours

Posted in Content Marketing

Getting out rich content in less than 24 hours can be challenging, but do-able. Below I have listed my tips in how to write an eBook in 24 hours, enjoy with a strawberry milkshake! Spend at least 3 hours doing your research. What has been written before about the topic at hand, and other quality sources? Look into forums, blogs, websites even Facebook pages. Take note of the most common topics mentioned, what are the issues, problems and solutions and can you add to this in the eBook? Save every link, so you can reference it in your eBook when need be. Available time (0-3 hours) Spend at least 3 hours creating structure. The structure of the eBook will be the blueprint of how you plan to convey your content. Create a contents page, write the chapters you need to cover, main subjects for each and the subheadings that are included in each. Think about how to lead your readers through specific elements, so they are more likely to take action and gain the most value out of your eBook. FreeMind can help you with the structure. FreeMind is a free mind mapping application, allows you to edit a hierarchical set of ideas around a central concept. Available time...

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How To Increase Blogger Engagement

Posted in Content Marketing

It might sound easy to improve your engagement with your audience using your blogs, but it can turn quite difficult. It takes planning and analysis of your efforts to determine how to make your readers respond. A few ideas to get you started on the process include: 1. Ensure Your Posts Are Relevant If you’re not writing something that is current and not directly related to your niche or the keywords you are targeting, you’re going to find the wrong readers and give them the wrong information. Readers are far more likely to comment on something if it is relevant to them, so think about your topics. 2. Use Post Plugins Plugin are easy to use and will allow other relevant blog posts that you have written to show up on the bottom of the article. This will help readers find more articles that interests them. 3. Ask Questions The audience is likely to engage if you give them a reason to respond by ending your posts with a question. 4. Article Formatting Ensure that the articles are formatted in a way that is easy to read. Keep it between 700 and 1400 words and incorporate bullet points, subheadings, italics and bold faced text. 5. Load Times Google likes to...

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Annual Social Media Check List

Posted in Content Marketing

Save yourself from trouble and streamline your online activity by following the below essential tips. 1. Annual Password Change Having someone invade your privacy, social channels, or even financials could be even more annoying and time consuming. Change your passwords today and then about every three months to lower the chance of getting hacked: Don’t use the same password or similar password that you slightly modify for each account. Make each password unique, with a mix of upper and lower case letters, numbers, special characters Don’t use any words that relate to you and what you do You could also invest in a password storage such as 1Password, simply remember one password and it will remember all for you. If you were to change your Facebook password, when you are done doing that, 1Password can automatically record and encrypt the details for you. 2. Update Social Media Settings Stay on top of social media settings, as some of these channels are notorious for updating settings without notification. Facebook, LinkedIn and other social media channels periodically change their privacy options or add options without making users explicitly aware of it. Also it’s a great idea to tweak your profile information, in case you can add a new accomplishment, job, or other new detail....

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Boost Consumer Engagement

Posted in Content Marketing

If you’re struggling to put an end to low rates of consumer engagement and to bring your website’s performance in-line with your expectations, consider the following consumer engagement ideas: 1. Post On Topics Your Audience Are Interested In Try to keep your posts informative to what your audience is seeking to find. Head over to Google Analytics to see which post topics on your site are being accessed most frequently. Extrapolate the subjects that are most likely to be interesting to your audience based on commonalities shared between your site’s top posts. Keep an eye on the social profiles of industry leaders in your niche and see what types of content they’re sharing. If you see common themes, these could provide the basis for more interesting website articles for your site. 2. Casual Writing Style Put your focus on communicating with readers using a casual writing style, and you’ll almost certainly see a marked increase in your overall engagement rates. As a general rule, website visitors have pretty short attention spans, and they’re quite averse to things they perceive as being more work than they’re worth. So, if they land on your site and immediately determine that it’s going to require all of their focus just to make sense of your un-ending...

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Profiting From Your Blog

Posted in Content Marketing

Below are some ideas for you to consider while in the market for a new advertising strategy for your blog. 1. Amazon Affiliate Links If you have a product to sell there are exceptional affiliate opportunities for you to market. Consider placing Amazon affiliate links at the bottom of a post rather than Adsense, as affiliate sales often have considerably higher payouts than a pay-per-click form of advertising. 2. Write Paid Reviews Advertise your interest in writing paid reviews for new products and other blogs in your niche. Setup a review button with a direct link to pay via PayPal. Allowing an advertiser the opportunity to pay immediately will often drive more sales on impulse alone. 3. In-text Advertising Many bloggers are realising there are profits from this form of advertising. One of the most popular companies providing this is Kontera, so they are a good place to start. 4. Selling Text Links Many small blogs tend to sell one sponsored blogroll link for between $5 and $15 dollars per month. As your traffic increases you will have the ability to demand larger amounts for these placements. Remember that above is only some of the options available to you. If your looking to improve your website, consider hiring a Melbourne Marketer, contact...

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