Content Marketing

Blogging Essentials

Posted in Content Marketing

1. URL Text Your SEO improves when your URL contains specific search terms, instead of a jumble of characters or numbers. You can change your URL format in the settings of your blog. 2. Title Tags Titles of your pages not just the H1 tags, need to be catchy and need to contain keywords also. 3. Sub-header Tags Subheadings such as H2 and H3 help users navigate your page, and they help search engines see what is important. 4. Meta Description The meta description is for a description, not for keyword stuffing! You should also pay attention to the description for social media reasons. When a link is shown in Facebook, the title, an image, and the meta description will be shown. 4. Images and Multimedia Include images and multimedia engage users once they are on your page and it also helps your SEO. Name your images with applicable keywords so that they can count toward your page’s ranking, as well as ranking in Google image search. 5. Description Tags on Multimedia Once you add multimedia, make sure you add descriptions! Alt tags are important for SEO and search engines to be able to understand the content of the image or video. Plus they create more opportunities for you to...

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How To Audit A Blog

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There is a high volume of blogs out in the digital space, with so many different advice-giving articles on the subject out there that it can seem nearly impossible to piece together the latest blogging best practices. Below article features how to conduct a blog audit process and could be used to improve your own blogs. 1. Content Quality Blogging is a highly-personal, text-based medium, so the first thing to look for is the content quality of the site. To evaluate the quality of a blog’s content objectively, there are a number of factors to consider. A blog must deliver content that’s informative and engaging, while providing some sort of differentiation from other site’s in its niche. Average Length Of Posts – There is no required length for blogs, but the standard is 500 words. Keeping your blogs to 500 words enables you the opportunity to get your content indexed for particular keywords within the SERPs. Range Of Topics Covered – If you have chosen a specific niche to blog about, look for any missing holes or unanswered questions that arise from past blog posts. Engagement Factor – Engaging the reader is vital, ensure that your writing styles are making the user read more. Invest more time in the future on making your content as...

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Content Management Strategies

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Following the below tips will help you manage your content and increase your rankings online: Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you, including the storm itself, and from your audience, like gathering water from a wellspring. Don’t be afraid to be inspired by something your readers and other thought leaders have said. Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed. Planning: You need a detailed map that shows you where you need to go. Metrics: The ability to track and analyze where you are will help you decide where you need to go. You must make course corrections if you travel in the wrong direction, and your metrics help drive your decisions. SEO: Whether you’ve produced a website, written articles and blog posts, videos, or slideshows, your keywords are like a mirror that flashes in front of the search engines, alerting them to your location. The long-tail...

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Knowing What Is Effective Content

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We have identified 5 elements in effective content. Usefulness. Your readers probably aren’t reading just for the fun of it, they are reading it to learn and gain further information. Informative content leads to an authoritative voice, an expert, or at the very least someone who has been-there-done-that and can steer them in the right direction. Personality. Be yourself and present your unique voice. By sharing who you are, what you believe, and how you feel, your readers will appreciate that you aren’t just another blogger or marketer. Style. You want your site to stand out from the crowd. Don’t be afraid to use multimedia to grab and keep their attention. Keep your content original and unique. Try to avoid jargon, buzzwords and catch-phrases. Scannability. Very few people read every word on every web page. Killer content bears its teeth with subheadings, bullets, bold and/or italic type and other means for readers to find the info they need on the page. Good use of keywords. We’ve all read the article that was so full of keywords that it made little sense. Or the one that used such weird keywords and phrases that it was difficult to read. Try to optimise in a natural, easily to read way, that your audience understands your content. Let...

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Press Release Benefits

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One of the best ways you can market your business online is with a Press Release, and they can be extremely effective when optimized correctly for news wires, readers and search engines. It is estimated that more than 2,000 press releases are distributed each day across the main online wire services. To optimise your press release so that it quickly gets noticed and so that it provides your website with the most value for search engine exposure and branding, follow the below steps: Step 1: Make It Newsworthy If your press release is not newsworthy, then please do not send it out. We get enough noise and interruption in our daily lives so if you are going to submit a press release, then make it something interesting, unique and newsworthy. Step 2: Use Keywords If your press release is just a couple of run on sentences with one specific key phrase repeated many times over, then we promise you that it will be a waste of your time and money. Step 3: Use Anchor Text Links One of the basic techniques with on page optimization for any type of web content is to use relevant anchor text links. Anchor text links offer value to your press release and the website you are...

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Blogging Benefits

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The reality of starting a blog is both straightforward and low cost. Setting up a blog is virtually effortless and rather easy to manage. As a result, blogs are now part of our everyday lives. Thanks to the publicity that the Internet provides to bloggers and social media experts has led to the circulation of more than 100 million blogs online. Many of these blogs or websites have received hundreds of thousands of subscribers, and also earned massive amounts of revenue from advertising.   Expose Your Business To A Wider Audience The power of the Internet is massive and rapidly evolving with an escalating number of users who surf the web on a daily basis. Search Engines such as Google and Yahoo are immensely popular for users with queries of all kinds. By blogging high quality content regularly and targeting the right keywords, your blog can climb above your competitors organically, increasing online visibility, and thus exposing your business to a wider audience!   Avenues To Showcase Your Knowledge Utilising blogs to showcase your knowledge or areas of expertise is an effective method for anyone to build their online reputation and credibility on the Internet. Blogs can be perceived as a powerful forum for all marketers to share their passions...

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