Customer Experience

Small Business Productivity On The Move

Posted in Customer Experience

As small business owners, our world moves fast. There seems to be a never ending quest to keep up with everything happening online today. And that’s before factoring in all of the communication that happens in one day alone! So how can you get more done each day with less time and more going on than ever before? What are some of the tools that can help you to maximize your productivity each day? Here are a few pointers to get you started: Email Organization and Tracking Boomerang (Gmail) One of the biggest challenges in the business world is keeping track of the hundreds of emails that fill an inbox each day. Whether you’re responding to the sender to ensure your message was understood, or reminding yourself to take another look at a task, email is an important part of the day. Boomerang does this and more. Cost: Free for the first 10 messages. $14.99 per month for Unlimited Message Credits Tout This user-friendly email management tool allows an individual to verify whether emails are being opened, and tracks the location of those opened emails in real-time. The Gmail extension also allows users to check the status of links clicked, schedule emails for specific dates and times, and save templates for frequently used...

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What Is The Most Effective Time To Send An Email eDM

Posted in Customer Experience

Email remains a key channel of digital marketing. Whether we like it or not, email isn’t going anywhere, despite other opinions, at least not in the near future. For small business owners whose livelihood depends on email open rates and click-through numbers, findings show over 21 million emails sent during the first quarter of 2012: 24% of all emails are opened within the first hour; that number drops off precipitously as the hours tick by Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m. The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m. The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m. For maximum open and click rates, whether choosing morning or early afternoon, and deciding on the best time to send emails is dependent on the industry, the business and the target audience. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you...

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Small Business Ideas With Marketing Trends Predicted In 2013

Posted in Customer Experience

  In 2013, the emerging trends will focus on how to measure, analyse, and engage audiences effectively on social networks. Below are a few trends we should expect in the coming year. 1. Audience Location Finding your audience is the most critical step, it is also the most difficult because users move from platform to platform and find new content quickly. Deploy strategies that allow you to monitor viral video, micro-blogging, blogs, e-commerce, image sharing, and social media sites. While this process may seem laborious, a good monitoring tool will help you keep regular snapshots of where your audience is and what they’re talking about. 2. Site Analysis The way you engage with a particular site is just as important as finding the right site in the first place. If it is a social media site, then deploying banner ads would be a waste of resources since most users are completely focused on the content their friends share and oblivious to the edges of the page. This is also apparent on mobile platforms where users rarely click on ads.  Reaching users on social sites often means having meaningful content or offers that can be included within the course of existing conversations. 3. Multi-platform Becoming a part of the conversation...

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Mark Zuckerberg Took CEO Lessons

Posted in Customer Experience

Mark Zuckerberg may be the poster child for entrepreneurial success, but he had to take CEO lessons. Along with his rise, he had to figure out how to be a manager and attempt to unearth their potential. Leadership can feel tough, that’s because it feels unnatural. You have to train yourself to overcome the innate responses that accompany regular social interaction and contend with the instinct to be liked while continually evaluating and providing feedback. Once you take on the CEO reins, your job as a manager won’t resemble work as you know it. Conversation and word-of-mouth communication are vital. So taking time and effort to do non-work is essential, even when it’s awkward and feels unnatural and even if it means feeling like you’re standing alone at a party, without the social safe haven of your phone, open and vulnerable. Here are another three tips to consider when you’re trying to ‘do nothing:’ 1. Take a stroll around the office, without a specific task in mind. Practice that leisurely pace, and overcome the natural inclination to always be and be seen working. 2. Talk to employees, even if you know they’re on deadline for something. Find out their pain points and make a real effort to resolve them. That way, people...

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What Will 2013 Bring The World Of Digital?

Posted in Customer Experience

In this new “techonomy” world, the increasingly sophisticated, highly-connected and informed consumer expects more from brands. Consumers want personalisation, relevance, convenience, simplicity, and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy. How will your 2013 digital marketing strategy look like? Below is brief list of the top digital marketing trends predicted for 2013: 1. Further Mobile Growth Over 800 million smartphones and tablets will be sold in 2013 alone. As more people access the Internet via mobile, a company’s online assets such as website, mobile website, social media platforms and online content will need to be aligned and compatible on all mobile devices of all shapes and sizes. As the rush to mobile continues, mobile-first marketing campaigns will become more prevalent. 2. Consumers Fully Embrace Social, Local, Mobile As users fully integrate smartphones and tablets into their daily routine, they’ll use social on mobile while local. Local-use apps, user-generated reviews, and mobile wallets will complement this movement. 3. Social Platforms Integration In 2013, even the Fortune 500 will have to get social. As people turn to social media to resolve customer service issues and inform purchases decision, brands will use social platforms to offer real-time interaction with prospects...

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Click Frenzy Predictions

Posted in Customer Experience

The other week, Australia promoted an online shopping boom, ClickFrenzy, and was ready to launch at 7pm. It was supposed to be the first coordinated online retail event Australia has seen and the organisers did a great job of signing up some of the highest profile Australian retailers like Myer and David Jones, and generated a media buzz. But almost instantly it turned into a PR disaster, with their website crashing under the load of visitors and many retailers who were participating also crashing under the load. Twitter erupted immediately with the hashtag #ClickFail trending as consumers took to social media to vent about their experience. The E-commerce infrastructure with a fine balance in usability and user experience design, web development, software platforms, integration with third-party systems and hosting infrastructure were all needing to be in tune, to ensure optimum performance of Click Frenzy. The organisers had chosen a platform and approach that has known limitations (the Magento ecommerce platform is well known to have server and infrastructure demands that need to be carefully managed at scale) and the failure to predict and manage the immense interest and demand was a failure of both planning and technology. Lessons have been learnt. However, for any consumers who have experienced such a failure, the...

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