Customer Experience

Digital Shopping Boom

Posted in Customer Experience

E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. In its simplest form E-commerce is the buying and selling of products and services by businesses and consumers over the Internet. People use the term “ecommerce” to describe encrypted payments on the Internet. Sometimes these transactions include the real-time transfer of funds from buyer to seller and sometimes this is handled manually through an eft-pos terminal once a secure order is received by the merchant. Internet sales are increasing rapidly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. Business To Consumer Transaction At first, Business To Consumer trading activity has been slow to take off as consumers had doubts about the security of credit card transactions. Initial B2C trading focused on music CDs, software and books – items which were compact and easily shipped and where prices could be slashed once the retailer’s cut was taken out of the margin. The Amazon website would be a good example of this. Ebay has transform purchasing behaviour on the web. Many people have made their first E-commerce transaction on Ebay. Many people sell on...

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Giving Australian Small Businesses An Advantage

Posted in Customer Experience

The National Broadband Network will provide more reliable, high-speed broadband access to all Australians and Australian Businesses. Work has already begun and the NBN Co, the company established by the government to design, build and operate the NBN plans to connect all Australian by 2020. 93% of Australian homes, schools and businesses will have access to the NBN through optic fibre to the premises, capable of providing broadband speeds of up to one gigabit per second. 7% of premises will have access to the NBN through next-generation fixed wireless and satellite technologies, providing peak speeds of 12 megabits per second. The NBN will ensure that every community in Australia has access to high-speed broadband at competitive prices. It means fairer infrastructure access for retail services providers, greater retail competition and better services for families and businesses. What Does This Mean For Small Businesses The NBN will deliver a faster, more reliable broadband network for all Australian businesses and will also help drive productivity improvements, expand customer bases and enable jobs growth for all businesses. 41% of Australian businesses had a web presence as at June 2009 (ABS) 27% of Australian businesses took orders via the internet as at June 2009 (ABS) To help Australian businesses make the most of this next-generation...

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How Do I Get Incoming Links To My Website

Posted in Customer Experience

The primary focus is to increase the number of incoming links to your website. Link building is part of search engine optimisation which is a process that helps your website get found by the search engines. Link building is a large part of search engine optimization and is a very important part. The links that you build to your website tell the search engines what the page is going to be about. Each link can also be counted as a vote in favor of your website. Links allow search engine bots to travel from one page to the other examining the Internet and recording what they find. If you don’t have any links going to your page then this will make it difficult for the search engine bots to crawl your webpages. If you have a good amount of links leading to your page then you have more chance of being crawled. Google and the other search engines use this as a barometer to measure the importance and value of our content. As time goes by, and we start to accumulate more and more quality incoming links we’ll see a direct correlation to the rise in the amount of traffic coming to our sites from Google as well as the other search engines....

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Recommended Virtual Meeting Tools

Posted in Customer Experience

So your small business has clients, consultants, and employees, one way to keep all on the same page is by conducting virtual meetings. Beyond the common used digital conferencing tools such as Skype or Go2Meeting, other low cost options have come about, allowing entrepreneurs to efficiently collaborate over video, and these are: 1. Google Hangout If you have Google Plus, join a Google Hangout. Launch the application from inside Google Plus then invite up to 10 people to join you. What makes Hangout unique is that it allows you to view and collaborate on Google docs while still maintaining visual contact with multiple people on the webcam. You can also add voice-only participants by clicking the “Telephone” tab at the top of the page, or the “+telephone” link on the left side of the invite screen. Since no download is required, Google Hangout is one of the fastest ways to set up a virtual meeting. 2. WebEx Meetings  Cisco’s WebEx Meetings can be a handy tool for group projects and the key feature is the Meeting Spaces. It’s a cloud-based file sharing site that houses all the documents your team needs for the meeting. Upload presentations, checklists, budgets and agendas. Team members can access the information prior to the meeting so there’s no wasted time once you...

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How To Add Testimonials To Your Blog

Posted in Customer Experience

Freelancers, marketers, even bloggers are taking testimonials seriously. Although some referring it to be purposed for closing sales, truth is testimonial is a critical aspect in brand monitoring. Tip 1:  Twitter Favorites Widget – Web application Twitter Favorites is public and viewable, not only you can retweet it but its RSS feed can be embedded to other social media sites for visibility. For example, Twitter’s very own Faves Widget allows you to place the testimonial tweets (tweets you’ve starred as favorites) at the sidebar or most visible spot in your blog:   Tip 2:  Tweetimonials – Web application This is a much simpler, non-fancy script to import Twitter testimonials to your website. It displays two tweets in one time and auto-refreshes itself after few seconds. No avatars but just texts with status link. You can adjust the colors and width whenever necessary. Sweet and simple. Tip 3:  Tweet-stimonials – WordPress Plugin The setup is quite easy, just install the plugin and look for it in Appearance -> Widgets. It will then show up at your blog’s sidebar. The maximum tweets can be added up to 20, with a call to action to follow your twitter account right beneath it. Tip 4:  LTW Testimonials – WordPress Plugin LTW (LessThanWeb) Testimonials enables you to place your client testimonials...

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Five Tips To Make Your Business Work Online

Posted in Customer Experience

Whether you’re starting online or aiming to update your offline offering, it’s essential to carefully consider whether your business is suited to the internet. 1. Identification: Are Your Customers Online? If your  target customers are not online and not purchasing your products/services, then there is no need for your business to be online. However should your targeted audience be online, it’s essential to be sufficiently familiar with the shopping habits of your target demographic. You need to know how they know where to buy the products you sell, where they go to buy them, and what motivates them to choose their elected online store. 2. Online Demand It isn’t enough to know that your customers do buy things online, you need to extrapolate exactly why they might buy from that competitor instead of from you. Motives are most often driven by the appealing price or the simplicity of shopping online. 3. Distribution Your business’s prospects may be online-savvy and hungry to buy products from your new online store, but if you’re going to run into problems actually getting these products to them, then you should carefully assess whether an online store is a viable option for you. Often, online businesses attract customer bases well beyond their usual watershed. This means...

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