Customer Experience

Trusted Sources In Marketing

Posted in Customer Experience

The Nielsen Global Survey conducted between August 31 and September 16 2011 polled more than 28,000 online consumers in 56 countries found the vast majority of people (92%) trust word of mouth recommendations from friends and family above mainstream advertising. Other forms of media, with figures representing the proportion of respondents, who find the source credible: Owned media, such as company websites: 58% Emails (that they consented to receive): 50% Product placement in TV shows: 40% Radio advertisements: 42% Cinema advertising: 41% Online video ads: 36% Online banner ads: 33% (up from 26% in 2007) Paid search results: 40% (up from 34% in 2007) Sponsored ads on social networking sites: 36% Video or banner ads on smartphones and tablets: 33% Mobile phone text ads: 29% (an increase of 61% since 2007) This highlights the opportunities and challenges brands face, especially retailers and consumer goods brands, and the reason review marketing strategies. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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How Do I Grow My Business?

Posted in Customer Experience

We predict that this will be the year for small businesses to recognize the behavior of consumers. Advertising is no longer enough without understanding the “why” behind the purchase.  How do we do that? We take the time to listen to them and to identify their needs We then present our products or services in a way that genuinely fulfils their needs. Cut out the hype and sell what works and you’ll never have to hunt down new customers again Stand behind your products and services, have trust and faith in your products and services Say what you mean and deliver Create that emotional connection with your customers, the kind that creates customer loyalty, and not just repeat-buying. By following these five key ideas, I guarantee you that your business will grow. If you choose to ignore them you may very well be out of business come next year. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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Email Marketing Tactics

Posted in Customer Experience

A well thought out online marketing plan, no matter what you sell, is an absolute necessity these days. One of the most overlooked or ineffectively used marketing tactics continues to be email marketing. As more people understand the importance of search engine optimisation or social media marketing, more people start to forget one of the most cost effective forms of marketing – email marketing. People are spending more and more time on their computers these days. Whether it is for work, pleasure, or both, the fact is that people spend significant amounts of time in front of their computer screens. One of the top activities that make up this time is email related. Email is the most common activity of Internet users, with over 90% of all Internet users claiming to be e-mailers. If you are not integrating an effective email marketing campaign into your marketing plan, then you can almost be sure that you are missing out on opportunities for new and repeat business. As with any marketing strategy, you must have a plan of attack for your email marketing campaigns before you just start blasting people with emails. Every impression you make to prospects, new clients or long time clients is extremely valuable so be sure to plan things appropriately. STEP 1: Manage Your...

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Email Fundamentals

Posted in Customer Experience

Several companies are likely to increase their email budget by more than 30% in 2012. However, most companies are still struggling with the same fundamental tactics of email, such as list building, content, integration, and design. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals:     Create content based on data. Creating relevant content can be a challenge for email marketers. Constantly collect data about your audience in order to make content as relevant as can be. Find out what your audience wants to hear by asking in a survey or preference center. Segmentation Gives You an Edge on the Competition. Start focusing on perfecting your segmentation now! Design for mobile, period. Approximately 58% of email marketers are not designing emails to render properly on smartphones. Smartphones are becoming more popular, so why wouldn’t you be designing emails with this in mind? It’s these basic concepts that make your email marketing program...

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Engaging With New & Loyal Customers

Posted in Customer Experience

Grrr…. Marketing expenditure. Does it feel like your burning money? Reaching out to your audience and engaging with them is great and bring home many opportunities if done effectively. There are many channels that can be used to reach out to your customers but measuring the most effective channel may be overwhelming. The first step to success is finding out what is working and what isn’t so budgets can be distributed accordingly. To do this effectively, you need to make sure you have a complete picture of how your marketing is working for you. An effective and simple method is call tracking which shows you what is driving customers to call you. It allows you to capture and measure your leads by determining where, when and how you received phone calls from your customers. Marketing may make potential customers aware of your offerings, but in order to get them over the line to purchasing, becoming a loyal customer, or becoming an advocate for your business, you need to follow a few rules: Follow your mantra. If you market yourself as the ‘friendliest company in town’ make sure all of your staff follow this mantra in everything they do, from answering the phone, to greeting customers, to dealing with complaints. Follow up. On complaints,...

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Long Term Relationship With Customers

Posted in Customer Experience

Much of the interactions in in social media may seem meaningless. Sites like Twitter can be considered as time wasting. But the fact that some people waste time online should not be confused with what customers are expecting from the brands they deal with. Sites like Facebook and Twitter in particular, allow businesses to develop relationships with their customers in way that has never existed before. Customer loyalty has always been recognised as incredibly important but developing metrics around more than swiping a card at the point of purchase has been hard. But now, its not that difficult. With a well designed and executed social media strategy, businesses can now identify their best customers, and understand better ways in interacting with them. Customers too, can voice their opinion with businesses directly. Every business has many ways in communicating with their customers. Businesses can develop techniques to inform their customers of who they are and how they wish to be communicated with, and their customers can engage with them in creative interesting ways, creating long term relationships. Businesses need to change the way their customers interact with you. Social media is fast paced and there can be a lot of distractions. To really stand out businesses need to create meaningful experiences...

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