Google Analytics

Meaningful Metrics For Startups

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There is not one metric that determines the success of your startup. Of course, at a business level, cash rules everything and if you run out of cash, you go broke. But understanding metrics can bring light to where you need to focus your efforts on. Set Key Performance Indicators that demonstrate the health of your company at a glance. These high-level metrics are good for business owners and line managers for measuring activity and outcomes. But there are other metrics that startups owners should consider. 1. The Lean Startup Methodology Metric   The Lean Startup is a methodology designed for startups, where there is a long period of time during which a lot of action generates little results in the short run. 2. Pirate (AARR) Methodology Metric As the name suggests, the AARR is the pirate metric named after the acronym: Acquisition – visitors to the website Activation – happy user experience Retention – returning visitor to the website Referral – great experience increases referrals Revenue – monetary behaviour 3. Cost Per Acquisition Cost per acquisition (CPA) is a critical metric for paid marketing channels where the costs scale linearly with conversions. If your CPA is too high, you can reduce bids, increase conversion rates or increase customer spend....

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Website Analytics Tools

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Here’s an list of tools you can use to make sure that you’re aware of the site’s health at all times. 1. Google Analytics Custom Alerts Have you enabled Custom Alerts? Have a look at the video and see for yourself what possibilities you’re leaving on the table. If you’re wondering what sort of alerts you can create, see below: 1. No Data all traffic -> Visits -> is less than -> 1 2. Site Usage Visits all traffic -> Visits -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Visits -> % increases by more than -> 10% -> same day in the previous week Visitors all traffic -> Visitors -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Visitors -> % increases by more than -> 10% -> same day in the previous week Pageviews all traffic -> Pageviews -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Pageviews -> % increases by more than -> 10% -> same day in the previous week Bounce Rate all traffic -> Bounce Rate -> % decreases by more than -> 10% ->...

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How Can I Measure The Value Of A Like?

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As a Melbourne Marketing Manager, it’s natural to want to put an inherent value on a Facebook Like. A like is the most common interaction we encounter on Facebook. With understanding that social media can be measured, measuring social media can be done smarter. There are various metrics available to us on Facebook, we can’t measure them all, and we certainly don’t want to spend our valuable time measuring junk. There are also quick measures such as The Value of a Click calculator at valueofalike.com. However, before you go ahead and start plugging figures into the blanks, we really need to understand that if a fan likes the status of your profile today, it doesn’t mean that they will buy from your brand today. A Facebook Like, in the sense of a new fan liking your page, the “value” in any fan can vary widely from another. One fan may be a very active brand advocate who contributes to discussions, refers new fans, and makes your page a vibrant community. Another may be an influencer with a large audience (such as a popular blogger), who enjoys your products or services and occasionally shares your messaging with his audience, multiplying your reach for free. Still another fan may be a lurker who...

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What is Google Analytics Remarketing?

Posted in Google Analytics

Google Analytics Remarketing is becoming very popular with small businesses wanting to target their customers website behaviour using the Google Display Network. There are 3 easy steps to create Google Analytics Remarketing: In Google Analytics, segment website visitors based on behaviour ie users looking at a page on the site to buying a certain product. In Google Adwords, create a remarketing list based on the segment that you created. Create and run campaigns for users that are on the remarketing list using Google AdWords. Step 1: Set Up Google Analytics Remarketing Ensure Google AdWords account is linked to your Google Analytics account to have your remarketing list added to your Google AdWords account. You need to change the JavaScript library in your Google Analytics page tag. Below is the Google Analytics page tag, notice the part in BOLD, this is the ga.js library that holds all of the functionality for the tracking: < script type=”text/javascript” > var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-91817-11’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js‘; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); < /script >   Below is how the code should look after it’s been changed for remarketing, notice...

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Penguin Update 3.0

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Google’s latest Penguin algorithm rolled out on October 5th, 2012 affecting a surprisingly small number of SERPs. Penguin is by no means the only update happening recently, and it’s possible that any changes seen in website traffic around this time could have been attributed to the Exact Match Domain (EMD) update on September 28th, the Google Image update on September 29th, or the most recent Panda rollout, which has been ongoing from September 27th through October 6th. To determine whether your site was impacted by the most recent Penguin update, compare your traffic results from Saturday, October 6th to other Saturdays both before and after this Penguin update. Because the data refresh was announced and rolled out within a single day, any changes – whether positive or negative, it should have been immediately apparent. If you experienced a decline in traffic, it’s possible that you were among the sites affected by this most recent update, hough if the decrease wasn’t significant, you’ll want to monitor your analytics to determine whether your drop was a fluke or something that can be tied to this recent Penguin refresh. On the other hand, you may have also seen an improvement in your traffic stats as the result of consistent “clean-up” efforts after having suffered...

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Exclude IP Address In Google Analytics

Posted in Google Analytics

Are you tracking the performance of your website using Google Analytics? Yes? Perhaps you should think about creating a filter to exclude your IP address to see your website’s true performance. So how do I exclude my IP address in Google Analytics, this article will show you how to do so. What is my IP Address? Are you using a Mac? You can find your IP address from the Mac System Preferences: From the Apple menu pull down “System Preferences” Click on the “Network” preference pane Your IP address will be visible to the right, as indicated in the screenshot below         Alternatively, there are several websites that can determine what your IP Address is, try myipaddress.com Create A Filter in Google Analytics 1. Click the Admin tab at the top right of any Analytics page. 2. Click the account for which you want to create the filter. 3. Click the Filters tab. 4. Click + New Filter. 5. Enter a name for the filter. 6. Select Custom filter 7. Filter Field: Visitor IP Address 8. Filter Pattern: For example, if the single IP address is 176.168.1.1, then enter 176\.168\.1\.1. For example, if the range of IP addresses is 176.168.1.1-25 and 10.0.0.1-14, then enter ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$ Click Save changes. Consider hiring a Melbourne marketing expert for...

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