Google Analytics

Measuring Social Network ROI In Google Analytics

Posted in Google Analytics

Referring Sites Tracking social media traffic from Facebook, Twitter and other social networking platforms can be easy. Head to Google Analytics and click on “Referring Sites” under the “Traffic Sources” and “Sources” section. Here you can see which social networking platform is driving traffic. If Facebook is shown, then this means that you should invest more Facebook advertising over any other. But if visitors from Twitter are converting into buyers at a much higher rate than traffic from Facebook, such as 20% of your Twitter visitors, you will need to investigate in the conversion value. Conversion Rates The best way to determine what percentage of visitors from social networking sites are performing your desired action such as buying a product, subscribing to an email list, contacting your for more information, is to use the new Google Analytics Event Goals. Step 1 – Set up an Event Goal for the specific type of conversion you want to track. For example, if you want to track product sales by visitors from social networking sites, you’ll need to enter the URL of the landing page that a buyer reaches after completing a purchase. Step 2 – Create a custom segment to define visitors that arrive on your site from social networking sites. Within each custom...

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Google Analytics Principles

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Google Analytics is a powerful and important tool for any business in Australia. To better understand Google Analytics consider the below when starting your new website. 1. Overall Visitors To view your overall visitors, log in to Google Analytics and click on the “Audience” heading in the left-hand sidebar.  The default “Overview” will provide total visitor counts for the last month or you can change the period you wish to view. Overall visitor counts don’t paint a realistic picture of the quality of your traffic – it’s entirely possible to attract more of the wrong type of visitor, artificially inflating these numbers.  Keep an eye on this statistic, but be sure to pair it with some of the related metrics below for a more complete understanding of the quality of your traffic.             2. Bounce Rate If a visitor arrives on a particular page on your website and leaves, this is called a “bounce” rate. The lower bounce rate, the better it is, as this indicates that visitors are engaging with your site and finding value that encourages them to stay. Pay attention to overall bounce rate and the bounce rate of specific pages.  Visitors who are arriving on your home page and then leaving obviously...

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Setting Up Goals & Funnels In Analytics

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Google Analytics is a powerful tool businesses use particularly to set goals and analyse websites. To help you set up these goal, below is a guide on how to set up goals and funnels in Google Analytics. The “event” goal set is new to Google Analytics which enables you to collect even more types of data about your visitors’ interactions with your website.  With the addition of event goals, this brings the total number of goal types within Google Analytics to four: URL Destinations – These conversions are triggered whenever a visitor reaches a designated destination URL; for example, the “Thank You” page following a purchase, download or opt-in list signup. Time on Site – These simple goals measure the overall amount of time each visitor spends on your website, enabling you to make changes designed to keep visitors engaged for longer periods of time. Pages per Visit – Similarly, these goals let you set a target number of pages per visit for each reader that lands on your site.  Improving this metric increases engagement and lowers your bounce rate, which may have a positive impact on your search engine rankings. Events – These goals allow you to monitor more complex elements of visitor interaction on your site, including the time spent watching...

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Defining Google Analytics Reports

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  Google Analytics is a useful tool and provides a powerful tracking device to your website. Under each category within Analytics, are defined key terms that you could consider. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote. Metric name Category Definition Bounces Site Usage This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it’ll display the number of single-page visits to your site by users that reached your site via a particular ad campaign. Bounce Rate Site Usage The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Clicks Site Usage This field identified the number of times a user has clicked on your Ads. Entrances Site Usage This metric identifies the number of entrances to your site. It will always be equal to the number of visits when applied over your entire website. Thus, this metric is most useful when combined with particular content pages, at which point, it will indicate the number of times a particular page served as an entrance to your site. Exits Site Usage...

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Marketing Segmentation, Analytics, Cross Channel Integration and Engagement

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An email marketing system that offers list segmentation, analytics, cross channel marketing integration, and engagement is essential for every business type. Regardless of the marketing channel you take, online, offline merchant, if you’re not taking advantage of all available marketing channels by using an email marketing system, you’re leaving money on the table. List segmentation is important in any email marketing system, especially if your list includes both active consumers and leads you have yet to convert into buyers. You also may want to keep track of subscribers you gained from Facebook and see how their activity differs from those who signed up for your list at a business location. If you have the proper information, you may also want to keep track of subscribers from different postcodes. You can also learn a lot about the most profitable ways to get customers if you track customers from different sources (Facebook, your blog, advertisements, online, etc.) and see how their buying behavior differs. With modern businesses needing to keep up with so many different marketing avenues, an email marketing system with all three of these essentials can streamline marketing and make the process much simpler. Unless you can integrate your marketing systems and use your email marketing system to more effectively reach out to potential customers through email, you...

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New Google Analytics

Posted in Google Analytics

Google has released a brand new interface for Google Analytics. It is evident that the new release is not focusing on adding extra features but concentrates in displaying the same information in a new light. The new interface takes some getting used to. There is more information per screen and the graphical representation takes centre stage. When looking at the keywords report for example you see a graph but also visits, average time on site, bounce rate etc. This helps you to focus on the bigger picture whilst looking at the detail. Most importantly you can now add favourite reports to the dashboard. You no longer need to drill down, just glancing over your reports on the dashboard you can get a good quick look over the activity. No need to explain what a relief this would be for people tracking conversions or focusing on different parts of their campaigns. The Google developers have come a long way to make the Flash much faster. Display has been improved and loading times majorly reduced, making for an overall better experience. Out of all the major changes the calendar has been affected the most. Not only it does not get displayed on every page (some might not like this) but it is also easier to...

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