Brand Identity

Getting More Brand Influencers

Posted in Brand Identity

We keep hearing about how important brand influencers are to our brand and why we need them. But, where do we find them? Influencers always operate a blog and they also tend to be very active on various forms of social media so aligning with them gets your positive mention spouted across many channels. So, influencers are found by searching for a genre and niche that you want to expose your brand to. Of course you want your influencer to have “reach,” but should just be a starting point, not the defining factor. Google blog search is the best free option in finding your influencers. Incentivise them or at least thank them for their efforts and recommendations. A shout out will make them a lot more likely to keep up the good work! What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions,...

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B2B Influence On Your Target Market

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If you are in the business of selling to other businesses (B2B Marketing), how do you target key influencers in your market? Milkshake-factory has identified ways to connect with key influencers: 1. Building Your Network | Network = Networth Build your business network where you wish to do business. There is no point in hammering away and trying to achieve over 10,000 Twitter followers in the UK if you want to do business with small businesses in Melbourne. Review your social media network, as you would if it were your database, and see whether you’re targeting the right business in the right region. Then search to connect with more businesses like them. 2. Analyse Key Target Market Segments Influence your customers and prospects in your “target market” to consider using, reusing, trialling your products and services. Most small businesses have a gap between their social media activity and their social media influence in a targetted business community. 3. Business Buyer Behaviour Process To identify key business influencers, we must first map the key components of the buyer behaviour process. That is “The who, what, where, how and why of buying behaviour.” Only by accurately analysing who buys, what they buy and when they buy can we identify WHO and WHAT the...

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Knowing What Your Customers Want & Delivering

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Your customers are the heart of your business. Without them, your business will not exist. Without them, you can not expect to grow your business. Everything that you make in your business will be in some way connected to your customers. You will need to know them. You will need to talk with them. You will need to satisfy them. But do you really know what your customers really want. Do they want better product or service? Do they want quick delivery time of your products and services? Do they want the quality of your products? These questions and answers can be the best starting point for your business. You need to do your homework, do the research and talk with your customers if you want to find the best answer for your business. It’s your responsibility as a small business owner. Remember that your goal is to improve your products, services, and your overall business not because of you, but because of them and their need to solve the problem that your business solves. You can quickly see whether they are satisfied with your new solution based on their proposals. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find...

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Maximise The Chances Of Being Found Online

Posted in Brand Identity

List your business on Google Maps/Places, business directories like hotfrog, Yellow Pages or TrueLocal and industry websites. Your listing should contain all the key words and phrases potential customers are likely to type into search engines. For instance, if you are a florist, you need to include “floral bouquets”, “flowers”, “wedding flowers” and “floral displays” in your listing; if you are a virtual assistant, consider words like “VA”, “virtual assistant” and “administration”. Your full business contact details are the next important inclusion. Potential customers need to be able to contact you in the way that suits them. Think beyond the business phone to your mobile, email, website and social media. When writing your business description, mention your company name and keywords several times within the text to help optimise the listing for search engines, increasing the chance of potential customers finding your business. Try to write between 50 and 200 words, including options for payment and opening hours to give customers a good idea about your business and why they should choose you. Online directories market your business 24 hours a day, which means your business can be found at any time. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free....

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A Boring Industry Can Be Turned Into Something BIG

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1. Old Spice Old Spice has brought life to this traditionally boring industry. Most recently, they’ve changed their Twitter account to be run by their new Director of Marketing — Mr. Wolfdog. This wild, furry friend updates the Twitter account with humorous tweets that don’t actually have anything to do with the hygiene brand — and that makes sense! What could you possibly say about body cleansers that makes them stand out from the other brands? That yours smells nicer? It cleans better? There is no unique value proposition. Instead, Old Spice uses humor and creativity to keep their audience engaged. 2. Intercom If you visit the Intercom blog, you’ll find insightful articles that are — gasp! — really easy and entertaining to get through. A good example is their most recent article on growth hacking called, “If It’s Important, Don’t Hack It.” Even if you’re really into the topic of growth hacking, a bunch of graphs packed into a blog post has the propensity to be really dull. That’s why it’s genius that Intercom has decided to use colloquial language, like “gonna,” and “pisses off” in their copy. It’s relatable because that’s how most people actually talk — like humans. So if you think you need to sound...

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Running A Webinar For The First Time?

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Running a webinar for the first time can be nerve wracking. Don’t sweat the small stuff and take these quick tips to turn your small business webinar into a success. 1) Start On Time It is likely to run into glitches when starting off. You need to be ready to go at the scheduled time. Waiting around on a website to get going is slightly easier for participants to understand than having the presenter be tardy to the party. 2) Keep Your Desktop Tabs Closed If you’re sharing your desktop as a presenter, you might want to close down any unprofessionally related tabs and media applications. It’s never a good thing to hear a song playing and wonder which one of your tabs it’s coming from, only to find out it’s the presenter’s tab that’s playing and they’re completely unaware of it. 3) Use Good Slides Keep your slides simple and to the point – you can elaborate more off-camera on each point and provide emailed copies afterward to viewers of both the simple slides and a more detailed slide presentation as well. Add visuals whenever possible too and aim for relevance as well as the ability to break the ice with by using a creative meme or GIF to...

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