Brand Identity

Building Author Rank

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Though Google is still ironing out some kinks tied with Author Rank, you can get started on building your Author Rank following these six best practices: 1. Create Authorship By using Google+ as your identity platform, you can claim authorship of your content, so you can get visibility in search results as your content appears in a type of rich snippet, increasing your click-through rate as a result. 2. Use Google+ Regularly Know how to properly format each post as Google takes into account details like bold title posts when deciding what appears on Search+. Be sure to add the +1 button on your site as well to increase interactions and traffic. Google will be able to see how people are engaging with your content. Keep posting throughout the day and interact with the communities that interest you by +1ing and commenting on popular posts. Many members of Google’s communities are more likely to add you in their circles when you actively engage with them. 3. Network on Google+ Keep an eye out for fellow authors with high Author Ranks in your chosen Google communities to connect with. Once in their circle, you’ll be able to easily share high quality content and increase your Author Rank. 4. Selective Guest...

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How The Cloud Can Improve Small Business Profits?

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There has been a lot of buzz about “going into the cloud” and what it can do for small business. But what can it o for me? Cloud services help save money and increase profits by shifting what would otherwise be costly or time consuming tasks – think buying, installing and maintaining your own servers plus the software running on them — to a third-party. In essence, it is outsourcing on the virtual level. Rather than add a new server or hire additional tech support for a growing business, you may be able to get the job done using a cloud service. Popular cloud services go beyond simply storing files and offer a variety of business solutions: Dropbox – A popular cloud storage service, Dropbox allows you to store files and then sync them to a variety of devices OfficeTime – Track billable hours and generate invoices Salesforce – Helps businesses manage customer accounts and leads. Also provides reporting and analytics as well as marketing services What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be...

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How Do I Get Brand Advocates?

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A relationship between a small business and a customer who promotes brand loyalty, brand love, and brand advocacy is something we all aim to achieve as small business owners. Finding and leveraging a partnership with your brand’s advocates is one of the best ways to spread positive word of mouth. Below are some simple pointers how you can get brand advocates. Tip 1. Who do you think your consumers trust the most in your small business? Customers no longer trust officials, CEO’s, and institutions. Tip 2. Who do my customers trust? Consumers trust their friends, people they can relate to. It is one of the reasons why social media and review sites like Yelp continue to grow. People want to know what other people think, not what companies want them to think. This brings us to why advocates are so important.  Advocates want to tell all of their friends why your product or service is amazing. And advocates want to spread this news to as many people as they can. Tip 3. What are the characteristics of an advocate? Advocates have positive feelings about your brand. Advocates actively love your brand by frequently talking about it and openly sharing their experiences. And here is something very important: advocates also have a...

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Tips To Amplify Your Reach

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Tip 1. Put social sharing and follow buttons on all of your collateral Ensure your social follow and share buttons are easy to find on your content assets. It makes it easier for your audience to take that next step to follow you or share your content much easier! Tip 2. Consider the time of day you post on social media The time of day you post on social media totally affects engagement. Find out what times of day are best for your audience. Tip 3. Tailor your content to the social network & specific personas Every social network is a little bit different. It’s easier for people to see a visual than it is on Twitter — and same goes for Google+. LinkedIn, however, might benefit from a link to a more in-depth content asset, pulling in a snippet from the content itself. Treat the content you post there accordingly so it resonates with that audiences, and is more likely to spread. Tip 4. Respond frequently to your fans and followers One of the best ways to grow your audience is by fostering a chatty community. Why? Because the more your entire follower-base communicates publicly, the more exposure your social presence receives. Post content people want to talk about, and foster...

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Growing Businesses Through Effective Networking Strategies

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When starting a new business, setting up the business is often the easy part; finding and then expanding the customer base is often the difficult part. Businesses need to become good at two things, what they do and also networking. For many business owners this is a real challenge as most of us like to think of ourselves as good at whatever it is we do and not necessarily as a pitch / sales person. Through networking, the business leads generated are the lifeblood of any business and the process of lead production, qualification and development is key to determining the rate at which your business grows. How Does Business Growth Happen? One of the keys to business growth is a well-developed business network. Business networks consist of current and potential customers, vendors, associates, employees and other professionals in your immediate and relevant industries. Business growth needs to be a constant priority, networking and communicating is important in growing a strong network. Online business networking has become popular as the Internet has become more interactive and personal. More and more, people connect to each other on social media sites and refer business, make suggestions, answer questions and lend support with people across the world, whom they have never met...

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Common Startup Mistakes To Avoid

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Startups face a unique challenge in getting their businesses off the ground. Owners are focused on one element of the business why other elements suffer. Under great pressure to succeed, marketing activities generally tend to dive. These common mistakes listed should be avoided in startups: Common Mistake 1: Lack Of Planning Planning and allocation of adequate resources over a sustained period of time to your marketing efforts is vital to the success of your startup. Failing to plan your initiatives would result in bursts of random marketing activities such as a display ad for a week, a blog article another week and email marketing some other time. This kind of activity may not create any impression on your customers and in the worst case, confuse them about the seriousness of your business commitments. Common Mistake 2: Lack Of Strategy Sure you want to increase sales but unless you have answered some basic questions about what you are offering, to whom and why should they buy your product, no amount of marketing effort can help. Common Mistake 3: Too Much Reliance On A Single Channel There is no single channel that can serve all your marketing needs. Relying entirely on Adwords and Display Ads with no regard for overall improvement in SEO...

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