Brand Identity

How To Get B2B Influencers In Social Media

Posted in Brand Identity

If you are in the business of selling to other businesses (B2B), how do you target key influencers? Do you use Social Media Influence Scores to target key influencers for your Social Media Strategy? These elements aim to help small business owners in the B2B sector attain brand influencers in social media. 1. Building Your Business Network | Network = Networth Build your business network where you wish to do business. There is no point having 10,000 Twitter followers in the UK if you want to do business with small businesses in Melbourne or San Francisco. Review your social media network, as you would a database, and understand WHO is in your network and are they the right fit to be an influencer of your business. 2. Analyse Key Target Market Segments Influence your business customers and prospects in your “target market” to consider using, reusing, trialling your products and services. The field of Buyer Behaviour  has evolved from the disciplines of  psychology, sociology, economics and research. 3. Business Buyer Behaviour Process To identify key influencers, we must first map the key components of the buyer behaviour process. That is “The who, what, where, how and why of buying behaviour.” Only by accurately analysing who buys, what they buy and...

Learn More

Digital Marketing Tips For Small Businesses

Posted in Brand Identity

Marketing online is vital for your small business. Don’t just sit there watching cob webs gather on your website. Whether you sell products online or have a one-page website, there are many ways to generate more in-store traffic from your online presence. Increase exposure online with these digital marketing tips: 1. Press Release Create a press release about your brand, products or services. Media outlets all thrive on press releases every day. Ensure your content contains keywords and phrases. 2. Submit Product Feeds Retailers that sell products online should most definitely be using product feeds to reach a broader audience. A product feed is simply a file generated from the website that lists product details such as photos, descriptions, pricing and even specials. These product feeds can be submitted to shopping comparison websites, search engines and also made available to customers using feed readers. 3. Share Your Knowledge There are many ways businesses  can appear as experts or authority in a their industry. One way is to host classes, seminars or workshops in-store. Internet businesses have known for years that one popular way to share knowledge and gain extra exposure is by writing content for free distribution. Article marketing, as it is known, has the ability to increase awareness of a...

Learn More

How To Engage With Your Twitter Followers

Posted in Brand Identity

Engaging with your followers can be a difficult task, particularly when you are limited to 140 characters. The below elements can be used as a guideline for successful for Twitter posts and engaging with your target audience. Tweet Each Day. Sending 85 tweets per day all but ensures that they won’t be read. For most, 5-10 per day is perfect, spread out and varied. If you are engaging enough, you might push 20 per day successfully. Be Focused. Your posts should be varied and interesting, but make sure that your central message stays focused on drawing followers to your brand. Expert Provides Tips. When you are an expert, people want to know what you know. Tips and resources in your field will help. Conversations Go Both Ways. “Listening” to your social network is the not-so-secret key to optimal engagement. The only effective and efficient way to do this is with good software for social media management or social listening tools such as Sendible. Leaving remarks or questions unanswered sends the message that you don’t care. Say thank you, answer the question, give them info, and do it promptly. Know Your Brand. Make sure that you are promoting your brand more than your site. Your brand will follow you everywhere, not just on your domain....

Learn More

What Is Gamification, How Can It Help My Small Business Grow?

Posted in Brand Identity

Gamification is a marketing means to further engage consumers and deliver on the all important messages. While still in it’s infancy, pioneering brands are turning their attention to Gamification as an alternative to advertising to get their messages out. It’s been praised for its ability to help brands engaged with consumers on a deeper level and step the consumer through to purchase intent. Below are examples of smart Gamification methods to help further engage with your target audience: Jay-Z Decoded, Random House Publishing Group and Bing Search Engine For the launch of Jay-Z’s memoir Decoded, Random House Publishing Group in partnership with Bing and headed by New York ad agency Droga5, launched using a very unique social media game that attracted global public engagement. Engaging the curiosity of customers, pre-released pages of the memoir were printed on various surfaces such as food wrappers, restaurant plates, billboards, cars, even to the silk lining of a Gucci jacket. Over 300 pages in 600 placements in 15 locations worldwide were hidden, for players to find, assemble and decode the book together online before its release date.The campaign aimed at the Jay-Z fan base as well as an audience not known for reading books interested in doing so. Lynx, Fallen Angels at Victoria Station, London Lynx constructed an interactive augmented reality...

Learn More

Things To Avoid When Starting Business From Home

Posted in Brand Identity

Launching a business from home can provide tremendous flexibility and the kind of work-life balance that we all crave. But the reality is that home businesses bring their own set of challenges. Here are eight mistakes to avoid when starting a business from home: Mistake 1. Failing To Create A Work Space Set up one work space where you can set a professional tone for your business. Mistake 2. Keeping A 24-7 Work Schedule Working day and night is a recipe for burnout. You start to feel guilty that you’re not working, and there’s no disconnect. But this feeling will go away once you schedule your day, when you start, take a break and finish. Mistake 3. Starting The Day Without A Plan Create a schedule and stick to it. Rather than making to-do lists, enter tasks directly into your daily planner, which allows you to set a specific deadline for completing each task. Also, ensure that you leave unscheduled time in the day to deal with any unexpected issues that may crop up. Mistake 4. Allowing For Interruptions Without a boss breathing down your neck, it’s easy to take a phone call or two from family and friends. But when you’re constantly in an “interruption mode,” it hurts your business focus. To combat disruptions, schedule your...

Learn More

Key Elements In Marketing

Posted in Brand Identity

Engage Find ways to communicate and capture your audience. Remember to come across as a person and not as a corporate business. Optimize Conversion Conversion optimisation isn’t really about improving just one conversion rate, it’s about improving many conversion rates. As a visitor turns into a prospect, then into a customer, and then ideally into a repeat customer, there are many steps along the way. Each one will have an important rate for you to consider. Understand SEO Ensure you follow and understand conversations, SEO, inbound links, and PageRank. Stay Legal Ensure you know where you stand legally and how to represent yourself online. Don’t forget about the little things, like copyright notices and double opt-in email lists. Your site should have a Digital Millenium Copyright Act Notice that allows people to contact you, or your service provider, if they believe there is anything infringing on your site. Keep in mind that these recommendations only scratch the surface in terms of marketing elements. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

Learn More
Page 3 of 712345...Last »