Brand Identity

What Is Cross Channel Marketing?

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There various methods of cross channel marketing such as the web, email, SMS, and mobile apps. Social media such as Facebook and other social media marketing efforts must take into account that prospects could be accessing your stream from a desktop computer’s Web browser, a smart phone’s mobile app, or a tablet that may utilise either or both of these methods. These mediums have their benefits. Facebook brings in the most responsive subscribers to your email marketing list, while your blog brings in subscribers that are mostly seeking freebies. Google pay per click ads delivers a high amount of Web traffic that requests further information, while SMS marketing focus on lists brings in prospects who are ravenously ready to buy ASAP! Cross channel marketing helps you reach your target audience more effectively. Yet you should always keep an eye on other channels and other media through cross channel marketing. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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The Psychology Behind Branding

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What is good brand messaging? Its not just voice, tone and style. It about knowing how your message can be stronger. What is it that we do? Your message is communication with an agenda, your message is communication with goals, your message is the desire for power through communication. The use of the message goes beyond delivery methods and route, including societal, influence, projection, empathy and disruption – each strengthening the message to achieve specific goals. In understanding the psychology, desires and reasoning of the audience targeted by the digital campaign, each message can be tailored to deliver the best results. The below table of personality types as discovered by Merrill and Reid identify the difference between task and the emotion. Through any social media platform we have to be true to brand guidelines when broadcasting, but when we move into a one-on-one, or brand to small groups, we should use personality types to gently tailor the message to those individuals or small filtered groups to make it stick. Cognitive dissonance can be used to make a call to action from an audiences. Making an audience feel slight discomfort may seem an odd approach, but from a message approach, if you are also providing a call to action which will remove discomfort, it...

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Getting Your Branding Right

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What makes up a good name? There are several factors that combine to make a good name. A name should represent your core values and be easy to pronounce and remember. If this brand is going to be connected to other brands or companies, you must think about how it fits within the overall company hierarchy. A brand is an emotional relationship between you and your customers. It allows you to be recognisable and differentiable in an increasingly crowded market place. A brand also behaves as an internal compass for staff to know what is expected. Brand vision A good question to answer when developing your brand is, ‘What is your vision?’ While means of achieving vision might evolve overtime, it is essential that it remains the same. A perfect example of this is Samsung, whose vision is to ‘Inspire the world. Create the future.’ This vision has remained unchanged despite Samsung changing their market offering to adapt to changes in technology and the market place. What’s in a name? How do you create a strong brand? Firstly, you must create a strong, meaningful, recognisable name. The name is the most important aspect of a brand and should never change. Your logo can change over time, but if you want your...

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Who Wins In Business Plan Competitions?

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A business plan is the execution document that large companies write when planning product-line extensions where customer, market and product features are known. The plan describes the execution strategy for addressing these “knowns.”  In the early days of venture capital, investors and entrepreneurs were familiar with the format of business plans from large company and adopted it for startups. Without much thought it has been used ever since. Most startups are facing unknown customer needs, an unknown product feature set and is an organization formed to search for a repeatable and scalable business model.  That means that writing a static business plan adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model. A simple way to think about it is that in a startup no business plan survives first contact with customers. Business model presentation can be categorised into the following: What did you initially think your initial business model was? (initial business model hypotheses) What did you build/do? (built first product, talked to users, etc.) What did you learn outside the building? (parts of our feature set/business model were wrong) Then what did you do? (iterated product, changed business model, etc.) Repeat steps 1-4 If you are looking for complete marketing solutions or IT contracting Melbourne, contact us for a FREE no...

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What Makes Startups Succeed Or Fail?

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More than 90% of startups fail, due primarily to self-destruction rather than competition. For the less than 10% of startups that do succeed, most encounter several near death experiences along the way. Marketing Consultants in Melbourne believe that they can crack the code of innovation and turn entrepreneurship into a science if they had hard data rather than speculation of why startups succeed or fail. Startups should consider free benchmarking services. (see “Free Benchmarking Services For Startups“) Some available benchmarking services make take 20 or so minutes to go through a series of questions, and in the end it spits out an analysis of how you are doing. The benchmark is not perfect, it may even be flawed, but it is head and shoulders above what we have now – which is nothing – for giving Internet startups founders specific advice on best practices. If you are looking for complete marketing solutions or IT contracting Melbourne, contact us for a FREE no obligation...

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Governments Don’t Understand Startups

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Some marketing consultants in Melbourne have said Entrepreneurs and Startups can sink an entire country’s ecosystem. There are six distinct organizational paths for entrepreneurs: lifestyle business, small business, scalable startup, buyable startup, large company, and social entrepreneur. All of the individuals who start these organizations are “entrepreneurs” yet not understanding their differences screws up public policy because the ecosystem in supporting each type is radically different. A lifestyle entrepreneur is living the life they love, works for no one but themselves, while pursuing their personal passion. Today, the overwhelming number of entrepreneurs and startups in the United States are still small businesses. There are 5.7 million small businesses in the U.S. They make up 99.7% of all companies and employ 50% of all non-governmental workers. Scalable startups require risk capital to fund their search for a business model, and they attract investment from equally crazy financial investors – venture capitalists. Large companies have shorter life cycles tied in with an IT strategy. Most grow through sustaining innovation, offering new products that are variants around their core products. Changes in customer tastes, new technologies, legislation, new competitors, etc. can create pressure for more disruptive innovation – requiring large companies to create entirely new products sold to new customers in new markets. If you are looking for complete marketing solutions or IT...

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