Brand Identity

5 Tips To Stand Out In Small Business Practise

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1. Better Writing When a site comes up in search, what you see is a headline and approximately 150 characters of text describing the web page. The words displayed here are crucial. Search engines extract these words directly from the meta-data in the HTML code that makes up each page of your site. The headline is taken from the title tags in the HTML, and the ‘blurb’ is taken from the meta-description, both of which can be filled with information about the page to make your listing appear more relevant to the searcher’s interests. 2. Do Something Different Include a unique selling point inside the page’s meta-description, as this will help your business stand out from the rest. A message as simple as ‘free shipping’, ‘free quote’, or ‘ask an expert’ can go a long way. 3. Ad Extensions Ad Extensions are a series of features within AdWords that, when filled out, let you display additional information about your business in paid search results. They don’t cost more to use, but do increase the likelihood of a click, which will cost you if you’ve opted for the pay-per-click system. 4. Google Places One of the most effective search tools available to businesses is Google Places. This is a service...

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5 Steps To Attracting Customers With Email Marketing

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Email marketing has long been one of the most effective ways of marketing a business online. 1. Set Up A Mailing List The first step in any email marketing campaign is to establish a list of email addresses to send to. There are a number of ways to do this, but the most important thing to understand is the legal details around collecting email addresses for marketing purposes. 2. Content Is Key The key to writing good content for email marketing is to give your subscriber base something that they will find useful. 3. Balance Between Content And Promotion In order to ensure a reasonable conversion rate from an email marketing campaign, it’s best to add more value than just a promotion. Not everyone will be interested in a promotion – those that aren’t will unsubscribe after a few emails – but if you turn the focus of each email to providing useful content, recipients will be much more likely to stay interested in your business. 4. Use Auto-Responders Many site visitors will be simply too wary of being spammed to sign up for an email newsletter. Be clear in the amount of times you will be communicating our via email. 5. Be Personable Be as personable as you can...

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10 Tips To Turn Web Visitors Into Customers

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If your website isn’t capable of converting visitors into customers, you could spend thousands of dollars on advertising and still never see a sale. Here are 10 tips to turn visitors into customers. 1. Simpler Checkout Simplicity is key to encouraging curious visitors to follow through with a sale. It’s essential to use a number of recognised options for payment processing. An online store should offer a credit card gateway hosted by a well-known bank, along with the possibility of paying over PayPal. 2. Research Google offers a free keyword tool that gives users an indication of the search terms that generate the most traffic, both locally and internationally. Enter your site’s URL and some keywords you think customers might use to find your business online. The tool will show the volume of traffic these terms generate and how competitive they are to purchase in Google Adwords. It will also show similar information for a list of related keywords. This list is particularly useful, as it shows how customers are trying to find businesses like yours. 3. Effective Content When a visitor lands on a page on your website – be it on a homepage, category landing page or customer contact form – they need to know within seconds whether...

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First 100 Days Of A Start Up

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The first 100 days in the life of a start up business are the most critical days. Whether it’s dealing with the pressure of building on cash flow or expansion, what actually happens in these first 100 days can determine whether or not the business is successful down the track. Business Name and Trademark Before you settle on a business name, it’s wise to investigate whether the domain has been taken, and whether or not the trademark has been registered. While it’s not necessary to trademark a business name in order to conduct business, it can seriously inhibit growth if your company takes off down the track. Take some time to research NameChk.com, a service which lets owners gauge the availability of their business name across a multitude of social networks. Branding The key to a successful brand lies in having an accurate knowledge of the customer’s expectations. Understand who your customers are, know what the customer wants and expectations. The message portrayed across to the customer has to be simple, one sentence with one meaning. Accordingly, the messaging behind a brand should come before a logo, a colour scheme, or a website. It’s all about telling a story. Operation Every great business is built on the strength of an idea, but success always...

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What Are Group Buying Websites?

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Group buying websites leverage the power of collective bargaining to provide attractive local deals that offer significant savings for consumers while also promising lucrative sales numbers to participating merchants. Group buying websites have gained a lot of traction as they offer short term, daily deals that discount luxury items and everyday products all the way up to 50% off. Products and services offered tend to sell out within hours, thus making this a very attractive and affordable marketing solution for local businesses. Should you choose to participate in any of the group buying sites, take the following steps into consideration: STEP 1: Define Your Offer Before you spend any time contacting group buying sites it is imperative that you pinpoint what you’re offering down to its most important details. Many times businesses will put out offers that may seem like a fantastic deal since the cost is being deeply discounted, but once consumers are lured in it is not uncommon for these consumers to find that their offer was just the “cheese in the mousetrap” to spend up to two or three times as much as the offer advertised. STEP 2: Find the Best Group Buying Website for Your Area Now that you have chosen your promotion, the next...

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How Can RSS Help My Business?

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RSS stands for Really Simple Syndication. When you submit an rss feed files to the appropriate directories, you are advertising your site online, allowing anyone to pick up your feed and post it on their site. There are many RSS directories that exist solely for you to submit your feeds to and these include: zeedagg.com, Feedburner.com, Feedage.com, Feedraider.com, Feedest.com, Goldenfeed.com, Icerocket.com, AZFeeds.com, Feedbase.net, Feedboy.com, Feedplex.com, Feeds4all.com.   RSS feeds should not only come from your blogs or your website but other web properties you may have established. For example, your ezine articles author account has a feed, your wordpress hosted feeder blog, blogger hosted feeder blog, squidoo lens, hubpage, digg account etc.   The great thing about RSS feeds is that they are automatically updated without you having to do a thing. So, if you have a blog then every time you post a new article to it, the RSS feed for that blog is automatically updated with the new article. You also get an instant backlink to that article from every place that has your rss feed. All you need to do is keep adding fresh content to your web properties.   You can extend your RSS marketing efforts immensely by using creating rss feeds and variations of...

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