Brand Identity

What Does 2012 Hold For Marketers

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We have seen a shift in how we market and reach consumers. It’s important to realize what will work and what marketing methods are being left alone. This year there are five marketing methods and trends that I’ll be watching with a close eye.   Mobile Marketing It is estimated that 250+ million Americans or 80% of the population carry mobile phones. Mobile applications will continue to be developed and smartphones and tablet PCs will remain a part of our daily lives. It’s no longer just about mobile access to email, messaging, calendars and websites. We will see more location based services, mobile gaming, applications, and event-based mobile marketing. If you are a marketer and you’ve not explored the avenue of mobile marketing, this is your year.   Social Marketing Integration Companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin to see companies heavily integrate social media into their overall marketing plan. We will see social media expand from a tool used primarily for customer service and brand management to being used to collect customer data and smarter marketing of products and services that those customer who are interested.   Digital Marketing...

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Do Social Coupons Work For Your Business?

Posted in Brand Identity

We have identified there are soo many social coupon sites offering consumers their chance to save. The biggest offenders include: Groupon, Living Social, Facebook deals, and Google Offers. So how does it work? The idea is to make customers aware of your business and your products or services you offer. Social coupon services are expensive. On average they take 50% of your revenue as a cost of advertising and doing business. For example: A restaurant offers $50 in meal service, but only offers a Groupon special of $25.00. They must also pay Groupon 50% of that – so you they just gave away a $50 meal for $12.50. On the plus side, Groupon take care of the promotion, mailing of the coupons and they mail you a check. Pretty easy, right? Well, until people start to enter your restaurant with those vouchers and you start to see the amount of money you have lost.   Social coupon sites do have the ability to introduce and expose your business to potential customers and entice them to come back, if you handle the redemption properly. The promise and every small businesses hope is that Groupon will bring in new customers, but this is where I ask you, are these the customers...

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Tips For Marketers

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With Google’s recent updates, it is important for marketers to continue to use keywords within content found online. Marketers need to make sure keywords are used naturally within articles (4 or 5 times is more than enough for a 500 word article). Try to also spend time acquiring quality backlinks and attention through guest blogs and submissions to relevant sites, instead of using article blasting software. One question that successful businesses and marketers frequently ask themselves is, “What is my target audience looking for?”  Marketers always keep in mind what your audience is seeking. Regardless of the product or service offering, marketers aim should be to become an authority within your niche, and provide an extensive array of content on the website, which is simple, key word relevant, and easy to understand. You need to have a good reason for your audience to find you and keep coming back again and again. In the world of online marketing, success comes primarily from patience and persistence. Marketers who doubt their strategy, are the ones who have the most trouble here. Take time to choose a strategy that has been known to work and stick to it. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete...

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Getting Your Corporate Identity Right

Posted in Brand Identity

Milkshake-factory provides you with the below are tips to get your corporate identity right: Be clear in defining your business, image and tone Engage your target market with the same image and tone Have all your marketing material such as website, photos, flyers looking and sounding consistent How do you stand out from the rest, what are your unique benefits? Multiple brand names makes it harder to raise awareness for each brand Marketing mix, packing visual striking through design, colour or shape and communicating Craft your way around why you started your business Use templates of the same colour scheme, logo placement, look and feel throughout How you treat you’re your staff is as important as how you treat customers when it comes to building a reputation Your staff is one of your most important marketing tools. Make sure their communication with customers conveys your brand message and represents your values Go back to your core promise and use this to evaluate a new product or service fit Ensure your database is up to scratch, and if you don’t have one look into Sugar CRM, Zohocrm, Capsule CRM, Work Etc, Highrise, or pipejump. Follow up with your customers enquires Use survey monkey to identify more information about your customers...

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