Mobile Marketing

How Do I Promote My App?

Posted in Mobile Marketing

Before you write even one line of code, there are five questions you should ask yourself regarding your app: 1) Who Will Use My App? The answer isn’t “everyone who owns an iPhone or iPad!” Define who your target audience will be. Navigate to where they hang out and find a few to talk to. Ask them questions about what they like and don’t like about similar apps, and if they have any advice or feedback on your idea. 2) What Is My Competition? With the vast amount of apps and games on the App Store, it’s almost inevitable that someone else will have thought of your idea first. But don’t worry, competition is good – it is a sign of a healthy market. You just need to learn from your competition, and make sure you do an even better job and look out for the following: Are there a lot of apps similar to what I have in mind? Which ones have the highest ratings? (read their reviews) Can my app be differentiated? How is the App Store page of these apps? What screenshots are being used? The market is over saturated with similar/competing products so, unless you are bringing something new to the table, chances of success will...

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Getting Your New App Downloaded

Posted in Mobile Marketing

Thinking or creating a mobile app or have one already but struggling with the download rate? Below, I have listed ways that you could implement to help improve your app awareness and download rates. The Fundamentals To An App It may be obvious to some but in most cases, apps dont have a clear call to action that would invite customers to download it. I’ve seen apps missing a name, logo, icon, video, screenshots; this would deter users from downloading the app. Ensure that the “Download App” button seen on your website is clearly visible. When they click on this button, ensure that there is a clear call to action as to why the user would need to download it. Mobile App Stores Badges Both Apple and Google provide developers with badges. These badges are explicit and make good call to actions as users can easily identify them. But remember to use the latest version of the badge, which you can find here for Apple and here for Google. SMS Your Mobile App To Your Web Visitors A recent trend seen in the market is businesses can SMS visitors who enter the website when the user clicks on a “Text me”, “Get link” or “Get the app” button. They then...

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Reaching Your Customers In A Different Way

Posted in Mobile Marketing

Attention all small business owners, there’s always a way to tighten your grip on your customers, and building an app for your business will make that happen. One of the most important keys to building a great business is to turn the customer experience into a dialog, developing rapport and sending constant little reminders that you exist by means of branding. Applications provide the best platform for a high level of customer interaction and branding in this day and age. Here’s why you should consider in creating a business app: Business apps establish an element of convenience for your customers, often keeping the level of interaction in the palms of their hands and reducing the need for on-site visits – a convenience for both! With regards to Android applications, you end up squandering less money into proprietary development environments and licensing, allowing you to just focus on development. Intelligent small business owners make their own apps to benefit from an extra revenue stream without having to worry about losses in the long run. No matter what your business offers, you can always find a new way to reach out to your customers and establish a closer relationship with them. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete...

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Internet Browsing On Mobile Devices Has Doubled

Posted in Mobile Marketing

The number of consumers accessing the internet on their mobile phone and other mobile devices has more than doubled in the past three years, from 26 per cent to 58 per cent. The annual Sensis e-Business Report 2012 shows significant growth in the ownership of smartphones, tablet devices and wireless internet access among small businesses and consumers. Australian consumers were increasingly relying on their ability to access to the internet at all times, and rarely relying on accessing the internet from their desktops. Consumers are constantly looking for more information, and small businesses have the opportunity to use the internet and mobile devices to reach customers and grow their market. The Sensis survey found that more than half of all Australians now own a smart phone. Smart phone ownership has jumped by a third in the past year, up from 44 to 59 per cent of the population. Smart phone ownership among small businesses is even higher, with almost two-thirds (63 per cent) now using such a device, up 17 percentage points on last year. The popularity of tablet devices has also more than doubled during the year, with 30 per cent of Australians saying they currently have one, up from 12 per cent last year. Another 16 per cent...

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What is mobile marketing?

Posted in Mobile Marketing

Mobile marketing, which is part of social media marketing or smm, is anything that can be seen on mobile devices such as SMS or MMS text message subscription promotions, ads located within Apple and Android apps, QR codes deployed exclusively for smartphone users and more. Initially applied only to smartphones, the recent proliferation of tablet computers and netbooks has led to additional channels for the delivery of mobile marketing messages. SMS/MMS Text Messaging SMS and MMS subscriptions are the mobile equivalent of email marketing. Typically, you encourage someone to opt-in by asking them to text a code to a certain number, which gives you permission to follow up with them via text message. In-App Advertisements Many apps are offered for free through the Apple and Android app stores as long as the user agrees to sit through banner advertisements that appear throughout the app. In-App Purchases Consider In-App Purchases such as Groupon, which enables purchases of the deals within its group buying discount program to be completed via mobile app. Many other In-App Purchases make recommendations for stores and products based on the smartphone user’s proximity to their location (GPS smartphones). QR Codes QR codes can be used to share information, promotions or redirect users to websites when read with a QR...

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How Can My Business Benefit From Using A QR Code

Posted in Mobile Marketing

QR Codes have taken off globally and are still gaining awareness in Australia. The black and white graphical barcode allows marketers to pass on additional information including text, images, and HTML pages  to anyone with a QR code reader. QR code readers are available on any smart phone as a downloaded app. Melbourne Marketers are getting the most of the QR code campaigns and these include:     Add your QR code to your Twitter profile picture. Add your QR code to your Facebook Timeline cover photo Add your QR code on the background of your Youtube channel Add your QR codeOn your printed business cards Add your QR code on your company’s printed marketing materials Add your QR code on product labels Add your QR code on your tradeshow displays Add your QR code on your shirt or jacket, or pants or other item of clothing. Add your QR code to your email newsletter list Add your QR code to your LinkedIn profile Add your QR code on a billboard Add your QR code on your physical mailing packaging Keep in mind that these recommendations only scratch the surface in terms of the use of QR codes in marketing campaigns. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE...

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