Mobile Marketing

Thinking Of Creating A Mobile Application

Posted in Mobile Marketing

As mobile device usage becomes more mainstream, users will become increasingly reliant on mobile search and discovery. This of course means that mobile ad space on various search and discovery platforms becomes a lucrative proposition. A large percentage of web searches on mobile are localized, but local search apps like Yelp and Poynt are a better option for both users and advertisers alike because the search experience is fully optimized for mobile, offering a simpler user interface that can be targeted to encourage purchase decision. Aside from local search apps, retail or merchant apps will become more ubiquitous in the next few years as well. Anyone who has tried to perform a general web search on a mobile device knows that it is not a user-friendly process, often taking forever to type in a query, and then sift through an endless stream of results. Mobile apps, on the other hand, are better able to target specific actions, providing a simpler and more-relevant user experience. As a marketer or business owner, you need to start thinking about how mobile apps can fit into your current and future marketing equation, whether it is by advertising on them, building them for your brand, or both. Very soon, mobile apps will be everywhere,...

Learn More

Need Help With Your QR Code?

Posted in Mobile Marketing

The quick response (QR) code is the marketing equivalent of speed-dating, connecting consumers to brands so they can scan to buy, discover and consume new content or just engage in conversation. The possibilities are infinite, each with the potential to create long-term customer relationships. Have you spoken to an Australian freelancer? QR codes have recently become a popular tool in the mobile marketing space. To read a QR code on your mobile handset, you may need to download a (free) QR reader from your app store, which uses the camera in your smartphone to scan the code. Below are five examples on how a QR code can extend a user’s experience from one medium to the mobile handset. Shopping By scanning the code, business marketing Melbourne have targeted shoppers to view and buy the item on their mobile. Shopping centres and train stations across the country are expected to follow next Print to video When scanning one of the many QR codes videos can be instantly streamed to the reader’s mobile. Feedback It is becoming increasingly common for people who are having a negative experience to tweet about it as they are waiting. As online reputation can affect revenue streams, the QR based survey gives companies the chance to address an issue on the spot before it finds its way into the...

Learn More

Do You Need A Mobile Website?

Posted in Mobile Marketing

Have you sought an Australian Freelancer, it may be of an advantage? With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to discover, explore and buy. As more and more consumers use smartphones and tablets to browse and research brands, marketers need sound mobile strategies in place to ensure that this consumer touch point resonates and delivers true engagement. People are using their mobile devices to navigate the physical world, and you have to plan for that and build it into your strategy. Brands have to map out a very clear direction for mobile which includes the development of a full mobile web experience that incorporates measurement, acquisition and commerce. An IT manager or CIO can develop your mobile website but first you are required to map out your marketing goals, and work through brand awareness, acquisition, retentions and loyalty strategies. Determine the best approach to meet your objectives. Lastly you need to select the technologies. For most businesses, you have to consider the wide range of devices that your customers use and not design for one device or operating system. You also need to understand how you can leverage your existing web investment for mobile consumption....

Learn More

Connect With Clients Using IM Chat For Your Smartphone

Posted in Mobile Marketing

Services like Nimbuzz, Fring and eBuddy allow you to integrate all your social networks into one common platform. So you’re always online and always accessible to your clients no matter which social network they’re on. You can consolidate your accounts on social media like Facebook, Twitter, Google Talk, Yahoo Messenger, MSN Messenger, AIM, Skype, ICQ, Gadu-Gadu and Hyves onto a single platform and see which of your clients are online through the indicator against their screen names. Also, you know which network they’re on by the logo of the social page that’s displayed alongside their name. Most IM clients for your phone allow you to not only carry on text chats in real time but also provide voice calls over VoIP as well. However, this works only if both parties have the same VoIP platform. Besides this, you can send pictures and other files as well to all your contacts while you’re on the go. Most IM chat clients for your phone are free, and unless you sign up for services that enable you to call telephone numbers, you pay only for your GPRS data plan from your mobile service provider (with WiFi, you eliminate even this cost). A great way to stay in touch, wouldn’t you agree? If...

Learn More
Page 2 of 212