Paid Per Click

Improving Quality Score

Posted in Paid Per Click

What Is A Quality Score? Quality Score is a Google-devised system that measures advertising quality (or relevancy), which in turn helps determine if your ad is eligible to be displayed in the search results for a given query. If your ad is proven relevant, the position of your ad and the cost you pay each time it’s clicked are also partially determined by your Quality Score. Quality Score provides a better search experience for the customer, because the sponsored ads are more closely related to what they are looking for. The factors that determine Quality Score, as outlined by Google, include: – The historical click-through rate (CTR) of your account and your specific keywords, that is #clicks / #impressions – The relevance of the keywords you’re bidding on to each other and to the ads you create. – The relevance of destination URLs that you’re sending customers to (in relation to your keywords and ad copy). – User-experience metrics such as page loading time. – And the catch-all, mystery meat “other factors.” According to Google, your quality score is calculated in real-time, every time your keyword matches a search query, that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several...

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Negative Keyword Discovery

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Most PPC Campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad and phrase match without negative keywords are wasting up to 30% of their budgets. When conducting pay-per-click (PPC) ads, it’s important to determine your most profitable keywords and use them by creating relevant ad groups, text ads and landing pages. This allows you to draw in all those potential customers who are searching for your offerings in Google. When people click on your PPC ads and subsequently buy your products or services, you see a return on your investment in search advertising. Which Match Type Do I Use? Creating a negative keyword will ensure that your ad doesn’t show for that particular term – consider using negative keywords as a filter not to show your ads. Negative keywords are useful when applying phrase, modified broad, or broad match, as opposed to exact match, which only matches your ad to an exact keyword phrase you specify. When using broader match types, your keywords are matched to multiple variations of a phrase, not all of which will be logical extensions of the phrase you’re targeting, and not all of which will be pertinent to your business....

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Google Adwords Principles

Posted in Paid Per Click

What is Google AdWords? Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. The ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query. The relevance of your ads appearing in search queries depends on which keywords and match types you select. What Are Quality Google Ads The various elements that determine a successful Google ad, two importance elements are: Relevance – Relevant AdWords keyword lists, tight AdWords keyword groups, and proper ad text. Quality Score – Google’s rating of the quality and relevance of your keywords and PPC campaigns. Relevance & Quality Score also play a role in the Google Display Network where AdSense technologies are used to figure out what ads to show on what pages through-out the Google display networks. What Is Good Quality Score In AdWords? Google’s AdWords Quality Score is a grading system that judges your ads and gives you a “score.” The AdWords Quality Score is determined by several elements: Relevance of ad copy to the keyword Relevance of the ad to its corresponding landing page CTR click-through rate Historical account performance Having a good AdWords Quality Score is essential to a successful AdWords campaign, as it provides: Lower costs –...

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How Do I Improve My Landing Page Conversions

Posted in Paid Per Click

The aim of a having a landing page is to get potential customers to your site. But you wouldn’t have a landing page if you didnt want to make any conversions. And if your site isnt converting, below are some tips to help you get more conversions. 1. Split Testing Split testing is a great way to determine what is working for your landing page, as you will make decisions based on the data these tests provide. Split testing refers to the process of running different landing page options against each other in order to improve the effectiveness of a page. For example, using an A/B split testing script, you could create two separate versions of your landing page with different headlines and have them served up to different visitors randomly. The headline that resulted in the most conversions would be determined the winner, allowing you to make page improvements based on data – not assumptions. Understand how people are looking at and clicking on things on your website. Test two different versions of a page at once with split testing and get concrete answers on what works and what doesn’t. A/B split testing refers to tests that pit one variable against an alternative , for example, testing colours on the...

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How Do I Increase Conversion Rates?

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  Whether your small business is selling software, inventory, or a newsletter subscription, improving your conversion rate is the only guaranteed way to make more sales. Below are some recommendations to help you increase your conversion rates. 1. Certifications Show that you are certified, as accreditation does matters. Show icons such as PayPal, Google Places, Yelp, or Yellow Pages listings. 2. Policies Create a privacy policy and a set of terms and conditions, this needs to show your customers that their concerns are valid and you respect them and their data. 3. Finer details Pay attention to the content posted, and look for broken links, misspellings, and sloppiness. 4. About Us What made you go into this business? Why is it worth it? Who are you, anyway? When people visit your “About” page, that’s what they want to know, dont be vague. Include a picture of yourself, and relevant employees. 5. Contact Us Information The more ways people can contact you, the better. Forms are great but also include an email address and phone number. 6. Share Information Blogs are great for establishing expertise, because they are a way to show people you know what you are talking about. Tutorials, whitepapers, and videos all help people understand who you are...

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What Is Your Quality Score?

Posted in Paid Per Click

Business Marketers in Melbourne would tell you that a quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following tips could help you improve your quality scores and get more conversions. How To Check Your Quality Scores You need to know if you are bidding on a keyword that has a quality score of 1 out of 10, and you can find this out by: Sign into your Adwords account. Select the campaign that you’re working on. Click the Keywords tab. Click on Columns in the toolbar right below the Keywords tab that you just clicked. Click Customize columns. Select the Qual. score box, you will see a little check mark after you have checked it. Click Save when you’re done. Now you should see the quality score. Make AdGroups Tightly Themed Having all your keywords in tightly organized keywords will help you to get much better quality scores. Try to have 2-5 different keywords in each AdGroup. If one of your keywords doesn’t match the other keywords in the AdGroup...

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