Paid Per Click

What Are PPC Sitelinks?

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PPC Sitelinks can change the way your audience perceives your business. Make efficient use of Google Adwords and create more effective campaigns, by knowing exactly what your customers are searching for. Sitelinks is one major way in which you can increase referrals to your site. Google anticipates an increase of about 30% in Click Through Rates (CTR) if you choose to show site links in Google AdWords ads.     When creating your Adword campaign, center on the different cycles of consumer behavior, such as “Buy,” “Learn,” and “Browse.”   For instance, the top shows how paid site links are shown, the one following it is the SEO site link. In both cases, you can see a number of options like “Mobiles,” “Books,” “Electronics,” and “‘Home Appliances” that are available.     Use keywords that directly associate with your business and the needs of your customers. For example, if someone is looking for “cheap digital cameras,” and he finds a site link titled “Cheap digital cameras” directly in the AdWords’ ad, he is more likely to click through.   Melbourne marketers recommend that by having these options, searchers can directly choose which page of the site they want to visit, instead of maneuvering through all the pages in a...

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What is Google AdWords Display Network

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Brand exposure is an important part of online marketing, and having your online ads displayed across thousands of websites that are relevant to your business can truly be one of the best ways to get your brand known to a wide audience. Google Display Ads allows advertisers to create all types of ads such as text, image, interactive and video ads, and place these ads on websites that are relevant to what you’re selling. Google Display Network lets you place ads on a variety of sites and blogs to reach more potential customers. Google’s Display Network has a massive amount of traffic and conversions, which generally makes it a great source for advertisers. However, conversions are a lot less when compared to Google’s Search Network. Below are some tips on how to ensure you’re getting the best results possible from your display campaigns. Even a little tweaking and optimising your campaigns can ensure your getting the best results. 1). Target Contextual campaigns is great for gaining exposure on a huge variety of sites that have content relevant to your keywords. Having placement-specific control over things like CPC bids, ad copy, landing pages etc. is vital in seeing success. 2). Text Ads Search and display campaigns are two very different methods of advertising. People...

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Calculating ROI for PPC

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Calculating ROI For Pay Per Click (PPC) Ads In order to understand the return from PPC ad campaigns, you need to turn know: Value of a conversion Conversion rate Number of clicks Average cost per click Knowing these four variables allows you to calculate the ROI of the ad campaign as a percentage of the overall ad campaign spend. For our example, assume you spend $1 per click, and that a conversion is worth $45. You convert at 3%, and obtain 1000 clicks over a given period. Your calculation is then: PPC ROI = ((Total revenue – Total cost) / Total cost) x 100 = (((Value of a conversion x Conversion rate x Number of clicks) – (Average cost per click x Number of clicks)) / Total cost) x 100 = (((45 x 0.03 x 1000) – (1 x 1000))/ (1 x 1000)) x 100 = (1350 – 1000)/1000 x 100 = $350 or 35% Time and labor have not been incorporated in creating the PPC ad campaign. Alternatively, you can use a quick ROI calculator. Return on Investment (ROI) calculator for blog and business content. Calculating ROI For Blogging & Organic Search Using the same values for the value of a conversion, $45, and a slightly lower conversion rate of 0.5% because organic traffic is not as focused as a well honed PPC...

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Long Term Effective Strategic Marketing PPC Campaigns

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Planning your PPC campaign for the long-term will make it more effective and profitable. PPC is focused around gaining high volume results and often comes with confusing data and analytics on visitor numbers. Use marketing technology to track conversions so that you can gain full intelligence on all your web traffic, right down to each individual web visitor. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. This also helps you to build a profitable profile as a thought leader. Instead of taking the quick fix route, use inbound marketing technology to shape a long-term PPC campaign that uses the relevant keywords and allows you to stay up to date with the search terms people are looking for right now. Inbound marketing technology allows you to identify more effective and more targeted keywords. It also lets you eliminate negative keywords and reminds you about including misspellings – all helping to win you more sales. With inbound marketing technology you can also optimise your keywords for better results – so you know the exact details you need to know to reach the right people, including times, location of ads and demographics. Get more from PPC by continually testing for...

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Common Mistakes Businesses Make With Google Adwords

Posted in Paid Per Click

Directing your Google advertisement back to the home page of your website.  When I am searching for a “freelancer Australia video production,” I want to be sent directly to the video production page. Sending me to your home page says that you think I have the time and patience to search your website for the information I want.  If I don’t see the relevant information right away I am gone — back to Google to see where else I can find the information (most likely your competition). Accept all the suggested words Google Adwords Keyword Generator spits out. You want to avoid just taking the whole list, which will have a lot of generic and irrelevant terms. Not using negative keywordsin your Adwords campaign.  Google Adwords allows you to set negative keywords to avoid unwanted impressions and clicks.  If I am a window manufacturer I might want to use “software,” “XP” or “operating system” as negative keywords.  This filters them out because I don’t want people looking for windows software to see my Adwords. Not localising Google Adwords campaign. Google Adwords allows you to set up specific ads to only show to searchers within a specified area around your postal code. Google Adwords uses the searcher’s IP address to determine where the search...

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10 Tips To Increase Conversions

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Unfamiliarity with a brand is more than enough to keep wary consumers from making a purchase. Trust plays a crucial part in converting visitors to customers, particularly for new businesses. Here are ten key steps to making your e-commerce site feel safe enough to transact on. 1. Make It Look Appealing Do not be stingy and make a cheap looking website, cheap looks unsafe and will cost you business in the long term. 2. Images Are Important If you do revert to stock images, use images that are as close to being unique as possible and complement with professional photography of your business and team. This will help to distinguish your site from others that might also be using your stock image resource, and show that real people are running your business. 3. Website Content Having accurate, informed, well-written website copy including company details and product descriptions, shows your visitors that your site’s pages have been put together by actual people. 4. Analyse Any business website must use an analytics service to figure out what parts of their site aren’t working, and why. In order to check if people are not purchasing your products because they do not trust you, check your analytics. An easy sign that visitors do...

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