Product Exposure

Arnott’s Shapes New Summer Campaign Sizzles

Posted in Product Exposure

Arnott’s Shapes has launched a new TV campaign introducing the new Shapes Sizzling Summer range. The TVC celebrates the love Australians have for licking the flavour of their Shapes biscuits, and sees four guys taking this to the extreme. If your considering putting together a TVC or a viral video, consider hiring a Melbourne marketing expert, contact Milkshake-factory.com for a FREE no obligation quote.  ...

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Why Do Most New Products Fail?

Posted in Product Exposure

Each year, millions of dollars are invested into new product development. Millions more are wasted on media to spruik new ideas that probably weren’t good enough to launch in the first place. The reality is, most new products fail. The reason for this shameful waste? A near pathological reliance on average. It’s a reliance on average people who don’t like to deviate too far from their comfortable average, using an average research methodology and testing to an average. And the reason why we cling to our normative scores is that they’re familiar and we are mostly risk-averse. But a careful look under the bonnet of the innovation process reveals seven deadly sins that can be overcome to increase the survival rate of innovations. Average consumers create average products Create an innovations process Co-create with influential consumers If content is king, then context is queen Above average’ is not a measure of success Online versus offline Seeding for success through word of mouth If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Finding An Angel Investor

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Many startups never get off the ground for lack of funds. One potential solution is to seek out an angel investor: an individual or business that that can provide startup capital in exchange for shares in the company. Key factors to consider in finding an angle investor: 1. Do I Need An Angel Investor? Angel investment isn’t appropriate for every startup. Determine whether you need external funding, because sometimes you may be able to get by with other sources, or your own internal sources of funding. 2. Understand The Drawbacks Once a business has established and requires equity investment, it’s important to be aware of what it might mean for the future of the operation. Angel investment can often mean a slight loss of control over the direction of the business to the new shareholders. 3. Know Where To Look There are a number of equity investment networks in Australia open to pitches from entrepreneurs – but rather that it’s hard for investors to find the right company to back. 4. Define The Value Proposition Once aware of the benefits and risks, business owners need to begin work on how they’ll present the business concept to prospective investors. The most important factor here is to make it absolutely clear...

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Pinterest, The Benefits To Small Businesses

Posted in Product Exposure

Who would have thought that a virtual pin and social photo sharing network would create a global craze and grow so fast within a matter of months? The Pinterest service allows users to create and manage theme-based image collections. The site aims to connect everyone in the world through the ‘things’ they find interesting. In December of 2011, Pinterest entered the list of top 10 social networks.  They recorded over 11 million visits in one week. In January of 2012 Pinterest drove more referral traffic than other social networks like LinkedIn, YouTube, and Google+. Using Pinterest, people are able to “pin” or “like” images of items that they are interested in. Think of Pinterest as the social platform that allows consumers to promote products and services for free. So why have you joined Pinterest? Let us know whether you found this blog informative. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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