Search Engine Optimisation

Why Does SEO Matter For My Small Business

Posted in Search Engine Optimisation

Getting your small business website to rank well in search engines is very important as few points of contact with potential customers can deliver the kind of targeted, ready-to-buy traffic that comes from search. Customers tend to go to search engines at their moment of intent to buy. This is why other small businesses are willing budget their advertising on keyword-targeted ads on search (such as Google’s AdWords), to buy their way into search results they are unable to rank for “organically.” Google+ is also important for SEO. Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to providing a direct benefit for small businesses. As people create profiles and then use the web while remaining signed in to Google, Google can more easily track and tie to their identity information about their interests. Google gets even more such data when people actually use Google+ by simply +1′ing things across the web. For businesses, the intention of Google to use Google+ to improve search results creates a powerful opportunity. At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in...

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Top 5 SEO Tools Small Businesses Need

Posted in Search Engine Optimisation

When it comes to SEO tools, as a small business owner you could get lost in it all. Below, are simple tools that you may not have in your tool box – they’re all perfect for SEO’s and businesses with smaller budgets. 1. iSpionage You can’t begin any search marketing campaign without a list of great keywords to target. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword. What’s nice about this is you can see how other websites are using the keyword. When you click on the Ads tab, you can review even more ad copy and landing page combinations sorted conveniently by the number of days seen. It can be a great way to spark some ideas on content and calls to action. You can see the top SEO competitors in Google based on organic search traffic. Some results will list the number of backlinks, pages, and total number of keywords each competitor has in the search index. 2. cognitiveSEO cognitiveSEO offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and...

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Quick Tips To Optimise Your Blog Posts

Posted in Search Engine Optimisation

Blogs can raise the profile of your business, improve the search engine visibility of your website and draw in potential customers. More and more small businesses are embracing the benefits of integrating blogs into their websites – some including getting additional traffic, engaging with customers and potential customers, keeping readers informed on company news and promoting a company’s expertise. Here are some of the key things you need to remember when building and managing a blog: 1. Search Engine Optimisation Use keywords A carefully worded headline and sub-headline should contain keywords related to major themes in your blog posts in order to grab the reader’s attention. Anchor Text/Hyperlinks Embedding hyperlinks into blog posts is a good way to increase search engine rankings and drive traffic to your website. Tags/Soft links Allowing content to be circulated through social bookmarking sites increase the article’s search engine rankings and drive targeted traffic to the website. 2. Fresh Content Adding fresh content to your site will also improve search engine visibility, and each post provides new opportunities to link back to other pages and blog posts on your site, thereby boosting those pages’ rankings. Adding images, videos or podcasts to blog posts makes them more consumable, creates a more engaging content experience; and ensures the...

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Do Keywords Still Play A Part In SEO For Small Business?

Posted in Search Engine Optimisation

Keywords are still an important part of the overall strategy and should not be ignored but it would seem that social actions have overtaken them in ranking importance. Keywords are most effective when used in backlinks and when used in the URL but although using keywords in headings and titles are still important it would seem that they no longer hold the weight they once did. Google’s social analytics tool can be helpful when it comes to tracking what content is proving to be most popular with your users. It can also help indicate which buttons are most frequently used and which are not, allowing you to remove unnecessary buttons that serve only to clutter up your site. They can also help you to gauge your level of conversions which will aid in understanding the impact that social actions are having on your business. An SEO strategy these days has to factor in so many elements of the digital Industry that it’s virtually impossible to manage every aspect that can affect your ranking but focusing on social media and the social actions that come as a result of this will do you no harm. Develop content that you know will appeal to your audience and will entice your users...

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Smart Search Engine Optimisation (Infographic)

Posted in Search Engine Optimisation

Think about your website content (content marketing) as your Elevator Pitch or Unique Selling Proposition (USP). Each page of your site needs to be focused with it’s own USP. This Unique Selling Proposition needs to be compelling for both people and search engine spiders — those agents that the search engines use to crawl and index your site into the findable space. The search engines use back-links and other digital referrals, such as GooglePlus and Tweets, to understand what other people are saying about you and your site. Professional SEO cultivates relevant back-links to help your site be found more often for search terms that are meaningful for your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Getting Your SEO On Pinterest

Posted in Search Engine Optimisation

Pinterest, without a doubt has been one of the fastest and every growing social media platform for small businesses. Pinterest also has great potential for brands to increase their reach unlike the conventional marketing channels. With more people trying to make their purchase based on finding of products over Pinterest, there are few tips that can help you optimise your chances on getting visitors to your site. 1. Long tail keywords As with any SEO strategies, it is very important to choose your keywords wisely. Try to include long tail keywords or phrases. Ensure that these keywords are included in ‘Alt’ text and description. 2. Use Hash Tags Like Twitter, Google Plus or Instagram, Pinterest also utilises hash tags. These hash tags help you anchor the pin to a particular subject and makes it easily discoverable. 3. Generate Backlinks Backlinks form the core of any SEO campaign. It is very important that your site gets a link back from the pin. You should even consider adding the URL in the description, so each time the pin gets shared, you have stand a chance to add multiple visitors. 4. Track Your Click-Throughs Like in every marketing campaign, success is driven by the way you drive engagement, but even more important is...

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