Search Engine Optimisation

Search Engine Optimisation To Better Search Results

Posted in Search Engine Optimisation

Google and other search engines rank sites based on authoritative and relevant content. They measure relevance by analysing page content and they measure authority based on the number and quality of other pages linking to the pages they show. So how do you make your site the kind of site the search engines will show in search queries? Simple: Great Content + Quality Links = Search Engine Success! Google promotes pages it thinks are authority pages to the top of it’s rankings. So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of search results. A Simple 1-2-3 Guide to Getting Better Search Results Write content that uses words and phrases used by people who search for your product Build links to your pages to show they are important Keep doing it! Links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. Instead seek...

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SEO Tips To Avoid

Posted in Search Engine Optimisation

Small businesses use several tactics to attract customers and improve brand presence online. Search Engine Optimisation is one of the most effective and sought after methods for driving traffic to your website or blog. Below are some SEO tactics your business should avoid.  These methods may harm your ranking on prominent search engines like Google, Bing and Yahoo. 1. Keyword Stuffing Carefully research your keywords and only focus on a handful of keywords within your web page content. Try not to take it too far by stuffing keywords with multiple occurrences of keywords as it can damage your optimisation efforts. 2. Buying Links Some businesses make the mistake of buying links from other websites in order to influence their website’s rank on search engines. 3. Blogs Low Quality Blogs occurs when a business set-up several low quality blogs on free blog platforms, with the  intention of generating back-links or diverting traffic to their company’s website. Although this technique can get you a lot of back-links, these links will be of a low quality and can actually harm your ranking on Google, and of course it is also bad for your branding. 4. Content Spinning Content spinning is an SEO technique whereby multiple low quality versions of the same content is created...

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What is Anchor Text & Why Is It Important?

Posted in Search Engine Optimisation

Anchor text is a clickable link found on a website to another website, whereby the topic discussed is relevant to the redirected website. The more links that a website has to relevant content, the more likely the website will rank high within search engines such as Google, Yahoo and Bing. This concept is referred to as Link Building. Link Building is an essential component of Search Engine Optimization. The more relevant links a website contains, the higher the search engine ranking position (SERP) becomes. There are three major components in determining a link’s relevance. 1. Anchor Title The anchor title is floats over the text and is described as where the link is pointing to in order for Google’s algorithm to adequately optimize the link. 2. Context Around The Link The context around the link is important in search engine optimisation links in the upper part of the page are most effective if the visitor does not read the content. Most visitors only scan for highlights. 3. Anchor Text The anchor text will improve SEO rankings when you build backlinks. Writing relevant content for surrounding anchor text, will help improve your SERP. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Best SEO Tools To Use For Your Small Business

Posted in Search Engine Optimisation

As a small business, I understand how it feels to get information overload, when it comes to choosing the right SEO tool for your business. There are various tools for you to use, and there is no one size fits all. Sometime you will need to use a variety of SEO tools, which is why I have listed below some of my favourites: 1. WebCEO WebCEO is a powerful software suite designed to provide businesses with a fast, reliable, and cost-effective solution for their web site. WebCEO can help you attain results in search engine marketing, perform intelligent web traffic analysis, effectively manage your online estate, and easily maintain it. Be mindful that if you are running your business on a Mac, the Desktop version of WebCEO is not compatible, opt for the online version instead. 2. SEOPowerSuit   Link-Assistant.com SEO Powersuite is definitely one of the best all in one desktop seo packages available for Mac and PC. Check your rankings, your competitors, back links and crawl your website. It’s a great tool for beginners, whereas WebCEO is for your advanced users. I regularly use the Rank Tracker to run quick ranking audits. 3. Screaming Frog Screaming Frog is a small desktop program you can install on your PC or Mac which spiders websites’ links, images,...

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How Will AuthorRank Enhance My Social Search?

Posted in Search Engine Optimisation

What will be predicted to drive traffic to your website in 2013? Google has thrown us panda and penguin updates, which essentially affect our SERPs, then we have PageRank, when it comes to assessing the quality of our website, but next year, AuthorRank, a new metric, will ascertain content quality and search engine relevancy. Search engines used to measure the relevance and quality of a website on how it’ll rank in the SERPs. With AuthorRank, content quality will not be measured by the authority of a domain alone. The online relevance and Klout score of a person that authored the content, will now be the basis in getting it ranked. With this in mind, an author’s online reputation will grade them and use that when users search for relevant content. Establish your AuthorRank by taking into consideration the following elements: 1.) Increased Visibility Through Engagement When an author’s content gains engagement from readers by sharing and commenting, that content becomes a part of the author’s ID on the Web. The relevant content is, you then become visible to AuthorRank. 2.) An Effective Lead Generation Tool Quality content is never ignored, as people will share content to their own network, if they find value in it. The more personalised and unique your...

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What is AuthorRank?

Posted in Search Engine Optimisation

Search engines measured content quality based on the authority of a Web page; however AuthorRank takes into consideration the authority of the individual who created the content. This score will be used when creating a search engine result. AuthorRank will become very important when it comes to search engine ranking and page quality. To receive credit for the unique content you create, first you will need to tie the pages you have written to your Google+ Profile using rich snippets you receive when being granted Google Authorship. Once your content is up and ready, it will be scored on factors such as: Amount of social posts such as Twitter tweets, Facebook likes, shares, Google +1’s Amount of comments on social sites media The relevancy and quality of inbound links that point to the content Essentially the more that an author writes about a topic and the more engagement that the content gets, the higher the AuthorRank score will be. Begin to consider your AuthorRank as this is predicted to be the next big thing in SEO in 2013. Need assistance with your AuthorRank, consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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