Search Engine Optimisation

What Is PageRank And How Is It Calculated?

Posted in Search Engine Optimisation

PageRank represents the importance of a web page. Google calculates that when one page links to another page, that page is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page becomes, hence the higher ranking for that page. However, not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalised sites. If a site has PR0, it is usually a penalty, and it would be unwise to link to it. To check what you page rank is, navigate to PageRanking. To calculate the PageRank for a page, all of its inbound links are taken into equation: PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)) Where, ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor,...

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DIY Small Business SEO

Posted in Search Engine Optimisation

Small business owners can do more damage than good when it comes to Search Engine Optimisation (SEO). Owners need to seek professional advice from Melbourne Marketers or Marketing Consultants when it comes to SEO. Google’s search algorithm is constantly changing, over optimizing your website, too many backlinks with keyword anchor text, lack of diversified backlinks and other tactics can get you in trouble with the search engines if you are not staying on top of it. One thing to remember is that Google likes sites and content that other people enjoy, find useful and share with others. Here are some tips that can help improve your website’s SEO, without doing any SEO: 1. Incorporate Social Media Share Buttons On Your Site Social media icons are being taken into account by search algorithms as people share content that’s worthwhile. Having social media buttons allows your online visitors to share your website and its content. You’ll also want to incentivise people to share such as creating a competition to give away a product that will trigger your target audience to share your website URL. 2. Website Content Is King As a small business owner, your time and money is best spent on generating original, useful content for your site. Try to post a...

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SEO Strategy For Startups

Posted in Search Engine Optimisation

Assessing Competitors & Traffic Potential Whenever launching a new site, start examining your competitors. Consider using URL into Quantcast and discover the amount of visitors of your competitors per month. Next, plug the URL into Open Site Explorer and take a quick look at how many links and root domains they have, as your aim will be to beat them on these.     Keyword Research If a competitor has 334 root domains and 1,264 total links, which gives them a ratio of 3.78 links per root domain, this is quite good, as you would want to keep your site between 2 and 3 links per root domain. Take a look at the anchor text my competitor is using in its backlinks and search for those exact terms to see how they’re fairing in the search engines. Puppies – 61RD*/166L** with this anchor text.  Not ranking page 1.  9,140,000 searches per month***. Puppies for sale – 38RD/83L with this anchor text.  Ranking page 1.  3,350,000 searches per month. Dogs for sale – 61 with this anchor text.  Ranking page 1.  550,000 searches per month. Puppies for sale dogs for sale – 24RD/41L with this anchor text.  Not ranking page 1.  58 searches per month. Dogs for sale puppies for sale – 17RD/20L with this anchor text.  Not...

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What Are The Best Keywords To Use For SEO

Posted in Search Engine Optimisation

The web is growing at a rapid rate, the number of unique domains created in 2011 was over 50 million. New websites have difficulty ranking for popular, high-volume keywords for two primary reasons: New websites don’t have authority. Your site’s authority depends the age of your domain and inbound links. High competition for popular keywords. More sites are competing to rank for more popular keywords, so your site authority is even more important if you want to rank on the first page. If you have a new website and you want to rank for a popular keyword, you’ll have to prove your site’s worth to Google first. Here are some tips for getting there: 1. Targeted Long-Tail Keywords Long-tail keywords have lower search volume than head terms. However long-tail keywords are much less competitive to rank for. For example, a new website has little chance of ranking for the head term “marketing” but would have much better luck with a niche keyword like “small business marketing melbourne” as fewer websites are competing to rank. 2. Use Relevant Content Your content marketing strategy should follow naturally from the type of business you run, the types of keywords that your prospects use, and where your expertise lies. 3. Link Building Techniques Google is in...

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What Are META Keywords, How Do I Use These To Improve My Small Business?

Posted in Search Engine Optimisation

Meta Keywords is part of meta tags, that are a list of comma-separated words included in the HTML of a Web page that describe the topic of that page. When search engines first emerged in the 90s, meta keywords were one of the primary components used by search engines to categorize and rank websites. Meta keywords still offer benefits to small business websites, more-so with second-tier search engines like Yahoo! and MSN, and potentially even when Google evaluates landing page relevancy for Quality Score. Ensuring your meta keywords are relevant to each page is crucial for their success. Meta keywords are just another little thing you can do to try to stay ahead of the competition and get your website seen by more people. MSN and Yahoo! may put more emphasis on meta keywords, but Google may no longer index them. However, even if you’re not actively running paid campaigns on MSN or Yahoo!, you still want your website to display in organic results. Beware Of Meta Keyword Stuffing Many marketers recently started “stuffing” meta keywords with popular search words and phrases, diluting the keyword accuracy. As a result, search engines continue to alter their algorithms to put less emphasis on meta keywords for SEO, but it’s unclear if they were removed from...

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What Are SERPs?

Posted in Search Engine Optimisation

What Are SERP? We identified SERP as a search engine results page, which means that SERPs are a list of web pages. There are three elements to SERP: Search or Query – keywords that the user types in to search, for example melbourne marketing. Organic SERP Listings – These are the “natural” listings of webpages, ensuring that the query the user searches for produce the most relevant site. Paid SERP Listings – These are advertisements, or “sponsored links.” You can have your ad displayed here by launching a pay-per-click search campaign, and by ensuring that your maximum CPC bids and Quality Score allow you to secure a high enough ad position for the keyword you’re targeting. What Does SERPs Mean To My Business? Ranking your small business website on the most appropriate SERP position will determine the success of your website or ad. Consider the following: Approx. 68% of searchers select a result on the first page of search results Approx. 40% of searches select the first listing result Improving SERPs is difficult. Generating better search engine optimization ranking for competitive keywords is often as complicated as it is profitable, and buying better paid SERP position can be expensive, as you are being charged more money for higher SERP positions. Ideas On How To Improve SERP Rankings? Below are small business ideas on how to...

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