Search Engine Optimisation

Why Isn’t My SEO Strategy Working?

Posted in Search Engine Optimisation

Are You Using Outdated Strategies? SEO best practices change every day because Google and the other search engines are constantly updating their algorithms. Read more on Getting Your SEO Right. Is Your Website Relevant? To win Google’s attention, you need to have a strong social media presence and demonstrated user engagement on your site. Read more on how to get more traffic to your site. No Google Analytics or Goal & Funnels Installed? Google Analytics and goal tracking programs give you all the information you need to determine what’s working and what isn’t working on your site. Read more on Google Analytics Principles. Too Much Competition? If your competing against aged sites carrying well-known brand names, you may ultimately find it easier to generate website traffic using alternative techniques like content marketing or social media marketing. Narrow Keywords If your chosen keyword phrases that are too narrow in their subject area reach such as “women’s blue shoes for sale,” you wont see high search volumes initially. Read more on steps to take on conducting keyword research. Keyword Search Volume Not Enough Keyword search volume is tricky to measure accurately, read more about keyword research and competition. Failures In Link Building In the recent Google updates, Panda and Penguin, it’s important to...

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Steps To Take When Conducting Keyword Research

Posted in Search Engine Optimisation

Conducting good keyword research is important for your business success online, as search engines index these keywords upon search results. Below are tips to help you improve your keyword research and find the right keywords for your website’s success. Keyword relevance – When you analyze a Top 10 and see results that don’t contain your keyword in context, that’s a good sign that no one is currently trying to rank for your keyword and that it will be relatively easy to take the top spot yourself. Number of backlinks – Consider the number of backlinks pointing to the root domain and the number of backlinks pointing at the specific page listed in your target SERP. Seeing a low number of backlinks pointing to a sub-page indicates that the site isn’t really optimized for the keyword you’ve chosen, leaving it open to better-optimized competitors. Type of site – Ranked sub-pages are more content rich and likely to knock out SERPs such as Amazon product pages, Yahoo Answers etc. PageRank – Although much has been said about the decreasing value of Google’s PageRank, it’s still a ranking factor, and the fact remains that it’s a lot easier to compete with a PR1 site than with a PR4 or PR5 page. Site age – As with PageRank, site age as a...

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Advanced Link Building Tips

Posted in Search Engine Optimisation

Link building is vital when improving your website’s performance. Below are recommended link building tips, try these and let your site’s performance grow.  On-Site Link Building Check internal links­ – If you aren’t yet maximizing your internal link structure, address these elements before seeking inbound links. 404 links­ – If inbound links pointing at your website result in 404 pages due to moved or deleted content, set up 301 redirects to point these links (and their corresponding link juice) to a current page on your site. Use TYNT plugin – The TYNT plugin automatically appends a link back to your site onto content that’s been copied and pasted from your pages to another website.  It’s an easy way to secure links from those who would have otherwise stolen your content. Deep Link Building Conduct competitive research – If you’re running out of ideas for link prospects, take a look at your competitors’ link profiles using tools like Majestic SEO or the Open Site Explorer to identify more options. Updated content on external sites for links – Monitor the SERPs for your target keywords regularly, looking for high ranking results that contain out-of-date information. Build deep link building – As you’re building links, look for opportunities to link directly to the deep pages on your website.  Doing so...

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What Is Google Website Optimiser & How Can It Help You

Posted in Search Engine Optimisation

Google Website Optimizer is a free tool you can use to carry out split tests on your website. Split testing allows you to compare specific elements on your site’s pages in order to make your overall website more effective. For instance you would want to test  “Headline A” over “Headline B” to determine which headline engages more clients. Using a split testing script like Google Website Optimiser, you create two versions of your page featuring different headlines. After uploading your new page and validating your script, Google Website Optimizer will launch both versions of page in random order as people visit your site, allowing you to determine conclusively which headline variation is more persuasive to your readers. Using A/B Split Testing or Multivariate Testing In the example above, we are wanting to test Headline A against Headline B, where all other elements on the site remain constant, this is know as “A/B Split Test”. Generating results with A/B split testing can be extremely slow, as there are an unlimited number of variables on your site that you could test, only performing one split test at a time means that it could take a while for you to hit on the variables that lead to the biggest improvements in your website’s efficiency. Multivariate testing is the...

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Organic SEO Tips

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Many Melbourne marketers or digital marketers will advise that the top performing companies online understand organic SEO and how to optimise every web page, post, tweet, video, and back link, to ensure they maintain their competitive advantage. Google regularly makes updates to their algorithm which affects the ranking of websites worldwide. Keeping up to date on changes within Google, Yahoo, Bing and others as well as making the relevant changes to your organic SEO strategy can be a huge responsibility. Most businesses don’t have the knowledge, time, or man power to see organic SEO success, why not chose a freelancer marketer to assist with your organic SEO success? Below are quick tips that can assist with your organic SEO success.   1. Create Blog Create a blog and update it regularly with relevant content, targeting your target audience. Google owns Feedburner so utilizing their RSS service is a good idea. Integrate keywords into your blog title and body. 2. Active social media presence Google loves Twitter, YouTube, Facebook, LinkedIn, etc The key here is listening to your target audience and engage, so you know what they want and what they think of you. Facebook and LinkedIn are both opt-in systems so if used properly they can become your most targeted...

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What Is Link Building?

Posted in Search Engine Optimisation

Quantity and quantity of inbound links pointing at a website are key elements to search engine results page rankings. The following rules can assist you improve your SERPs rankings and will help keep your site out of the Google sand box and avoiding other Google penalties. 1. Content Needs To Attract Links Naturally Existing backlinks earn high SERPs ranking points, as these get people onto your site naturally. To avoid over-optimisation penalties, you can still emulate natural-looking backlink profiles by pursuing links from a variety of different sources. 2. Try Not To Acquire Links Too Quickly The rate at which you acquire links – also known as your “link velocity” – matters to the search engine ranking algorithms.  If you attempt to generate too many links too quickly (before your site has been established as trustworthy by the search engines) you risk triggering penalties that could land your website in the Google sand box. 3. Avoid Buying Links Instead, stick to paid link building efforts that have been proven safe and confer an advantage beyond a simple rankings boost. 4. Be Aware of Google’s Bad Neighborhoods Google are tight-lipped as to what constitutes a bad neighborhood. Avoiding pursuing links from adult websites, thin content sites, sites that use black...

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