Search Engine Optimisation

Getting Your SEO Right

Posted in Search Engine Optimisation

Get SEO right and avoiding Google penalties requires a full understanding of SEO. Below are key elements to better understand SEO: Determine your medium term digital strategy Increasing customer rankings and conversions Managing search engine penalties and algorithm changes Analyzing on-page factors to make sure every area of the site optimized Providing direction to content creator to improve the site’s content quality Working closely with the team’s data/analytics person to focus on enhancing areas of high traffic and improving areas of low traffic Launching on-site split tests to measure improvements in conversion rates based on website changes Working with developers to be sure the site’s backend is optimized (including making improvements to load times, adding “rel=” tags and rich snippets, etc.) Carrying out effective internal linking campaigns Making improvements to the website’s overall structure (typically only an issue on large site SEO) Link Builders The process of building inbound links to your company’s website is a hugely important SEO priority, but when handled inappropriately, the use of devalued or low quality link building techniques by inexperienced workers can lead to search engine penalties. Here’s what to look for in your next link building hire: Knowledgeable about competitive analysis techniques (that is, the ability to identify link sources based on competitors’ backlink profiles) Able...

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What Is Bing Links Explorer?

Posted in Search Engine Optimisation

The ability to explore link information for any domain is back! Dive deep with this beta tool which allows you to explore links associated with any domain. Simply enter a URL and the tool will supply a list of known links pointing to the specified destination. The default setting will be to display external links pointed at the specified URL, though this can be switched to show internal links as well. To access the Bing Link Explorer tool, you’ll need to have a Bing Webmaster Tools account, or simply set one up http://www.bing.com/toolbox/webmaster. Once you’re inside, use the “Diagnostics & Tools” menu from the left-hand sidebar to access the “Link Explorer” feature. You’ll find a few different options to play around with: URL – In the first search field, enter the URL (either a root domain or a sub-page on your site or your competitor’s) that you’d like to explore. Filter by Site – By default, Bing’s Link Explorer condenses your link results so that only one link from a given website result is displayed. If you want to see all the backlinks that are coming in from a specific root domain, enter that URL into the “Filter by Site” option. Anchor Text – If you want to analyze your current anchor text distribution, enter...

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What Is Local SEO?

Posted in Search Engine Optimisation

If you have a business with a physical location and obtain your customers locally, you need local SEO. The biggest factors in local listings appear to be the number of citations, the number of reviews primarily on your Google Places listing, and how positive the reviews are overall. First create and claim a local profile on Google Places, your local listing is what will show for local search results, and make sure to complete your listing until it’s at 100%. This will require adding images, videos, and more. When creating this listing, DO NOT use any keywords or location names in your business title or business description that aren’t a part of your official business name or absolutely critical to accurately describing your business. Secondly, ensure citation is in tact. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. Use a service like Yext to make sure that the information from your Google Places page is spread across all of the other major local platforms, in the same format. You can use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city. Thirdly, the quantity and quality of reviews left...

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How To Get Rankings Higher On Google Using Your Videos

Posted in Search Engine Optimisation

Videos are a great way to boost your Web presence and diversify your online marketing. YouTube is the second largest search engine after Google. As videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find your videos when they search online. By applying SEO techniques to your videos, you can make your videos search engine friendly and help your business videos show up in searches. Ensure you add quality keywords to the title and description, as search engines can’t make sense of video content on their own. Choose keywords that best represent the video and key terms people will search for when looking for products or services like yours. Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title. Descriptions: Your description of the video is important as search engines can reach this text to index your videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. Tags: Tags are an additional form of...

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What You Need To Know About Google Panda and Penguin

Posted in Search Engine Optimisation

The Google Panda update looks at: The amount of content above the fold The bounce rate for a page The click-through rate of the page The number of clicks a page gets in results The Google Penguin update looks at websites who have tried over optimising, particularly those who have poor quality links being built back to the domain, there are a few considerations which are specifically relevant to design practices. Having content feature above the fold (as opposed to ads) is believed to be a positive with Panda. As images are often a large part of design, we recommend complementing main images which take up a large amount of above-the-fold real estate with concise, yet on-topic HTML text, neatly nested in an attractive textbox. For bonus points, each box of text should include a <h> tag to indicate the primary key term which the following text is relevant to. Keyword density is of lesser importance than having a variety of relevant key terms. Striving to incorporate terms you expected to come up in a discussion about the main topic of the page is a less suspect and more search friendly approach to generating content. The number of pages a site user clicks through before leaving the domain, or returning...

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How To Optimise Your Landing Page

Posted in Search Engine Optimisation

A good landing page serves one purpose, to get your visitors to take specific action you’ve defined for them. To optimise your landing page, and ensure your potential customers are visiting your landing page, consider the following elements: 1. Capturing Headline The headline used on your landing page is the first link between your business and the potential customer. It is only a matter of seconds before the user decides to stay or leave your landing page, these few short words are absolutely critical in engaging the potential customer. 2. Image Library Images capture attention, they convey powerful subconscious associations to your website and are effective in controlling the path your potential customers will take across your landing page. 3. Image Placement Images placed on your landing page should be tested where you place them. Images can be used to draw attention, position them strategically in order to move your visitors through your landing page and focus their interest on key elements of your conversion process. 4. Website Colours The specific colours chosen should powerful feelings and associations to your readers, and if the colors you’ve chosen for your landing page aren’t in line with what your visitors are thinking, you could be killing your conversion rates. 5. Content Structure Try adding...

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