Search Engine Optimisation

The Difference Between SEO & SEM

Posted in Search Engine Optimisation

Search Engine Optimisation and Search Engine Marketing work to boost brand awareness and online traffic, but they are different. Search Engine Optimisation is the act of optimising a website through key words and website development to boost natural search engine listings. Search engine optimization is one of the most cost-effective functions of a digital marketing campaign and Search Engine Marketing program. The higher you are ranked on a search engine, the more people will find you. Effective SEO increases your ranking thus increasing your brand awareness and traffic. Search Engine Marketing is the process of gaining traffic from search engines encompassing: Paid inclusion and trusted feed programs Pay-for-placement management (includes pay-per-click) Link popularity / reputation development Search Engine Marketing uses paid tools like Google ADWords and Pay-Per-Click advertising. It is the paid component of the entire campaign. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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SEO Is A Worthy Investment

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The Facts About SEO Approximately 75% of all Internet transactions start with a search engine There are approx 34,000 searches per second, 2 million searches per minute; 121 million searches per hour and 3 billion searches per day Most online surfers never click past the first page of search results You cannot expect to compete online if your website is not ranking front page for important keyword search terms You can have the best website in the world, but if your website is not ranking first page in search engines, then it is in effect, hidden to the world Doing the right competitor research and implementing the right search engine optimisation services provides the most efficient return on investment for your website and attracts the most website traffic Over 72% of Google searchers and over 60% of Yahoo searchers will choose a natural search result over a paid result. Achieving SEO Step 1: Research the most relevant keywords appropriate to for website. Step 2: Modify your website content to cater for those keywords. The perform SEO optimisation and utilise SEO tools to show search engines how your website relates to your targeted keywords. Step 3: Build quality backlinks to your website from trusted and related websites of authority using your keywords as the link anchor text. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne,...

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How To Get More Traffic To Your Site

Posted in Search Engine Optimisation

1. Email Using Lists – Being able to send an email blast to a real, interested targeted list of followers is one of the fastest and best ways to generate traffic to your website. Use the list your subscribers have subscribed to in forms. 2. Post Classified Ads – Craigslist get real eyeballs looking at their ads. Start posting some classified ads for your business on Craigslist. 3. Start a Google Adwords Campaign – You can find coupons on Google ads, use these to set up a campaign with normal keywords. The traffic is generally very good if a bit expensive. But Google Adwords is one of the fastest ways to get traffic, if they run your ads. 4. Start a Yahoo Search Marketing Campaign – Yahoo has traffic. It is not quite as good as Adwords, but they are a little easier to work with. Plus, the prices are slightly lower. Hint: I seem to get better conversions and lower prices for Australian Yahoo traffic. If this market applies to your business, you might try going down under. 5. Purchase PPV Traffic – PPV traffic is short for pay per view traffic. Generally, pay per view traffic is pop ups that you buy on pay per view traffic networks, users who have downloaded their...

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Five Items To SEO Under Penguin

Posted in Search Engine Optimisation

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as “Penguin”, had dramatic effects on many of the searches that people do on a regular basis. Some websites moved up if they had quality SEO practices being employed on their sites. As a result, others moved down. How did your website rank? 1. Volume More is not better, the right amount is better. Content, links and social sides must be natural and human without seeming manufactured. 2. Links You get more with a single inbound quality link than multiple low quality links, anchor text must be varied, keyword hunting can have the exact opposite effect. 3. Content Write for visitors, provide value, as Google can tell if the sole purpose is for ranking. 4. Structure Site maps, internal linking, title tags, microformats are key to effective SEO 5. Sharing Get Google 1+, retweets, and more Facebook likes If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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10 Tips To Optimise Facebook Page And Increase SEO

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Setting up a Facebook Page is easy but to maximize its potential for brand visibility requires constant updating and testing. You can follow these steps yourself, otherwise consulting with an Australian Freelancer could also help. Tip 1: Create A Vanity URL For Your Facebook Page You will need to have at least 25 fans before you are able to claim a username for your page. Tip 2:  Add About Information To Your Profile Ensure you include information about who, what, when, where and why in your about section.  You can also add products, brand testimonials or social media contacts so your fans can spot them   Tip 3:  Important Tabs Should Be Visible When people visit your Facebook Page without logging in, the most important tabs should be visible to them. Tip 4:  Optimise About With Clickable Links Although each Facebook page is given 255 characters limit for its ‘About’ section, but the first 78 characters are critical because those are showing up partially at your sidebar before visitors need to click ‘More’ to read the rest. Thus, make sure the most important info or links are displayed ahead of your message. Tip 5:  Link Preview For Facebook Comments The new updated feature to allow link preview in comments is...

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Understanding Inbound Links

Posted in Search Engine Optimisation

If you want your website to rank high in the search engines for its relevant key phrases, you need: 1) Quality Content 2) Quality Inbound Links Inbound links are links from pages on external sites linking back to your site, which can bring new users to your site. The criteria required for a high quality inbound link: 1) Relevancy The website / web page with the link is “relevant”, in topic / theme, to that of your website 2) Website Age The age of the website linking to you is as old as possible (2-3 years) 3) Web Page – PageRank Web Page PageRank is preferably above a PageRank of 2/3 4) Website – PageRank Overall Site PageRank is preferably above a PageRank of 2/3 5) Dilution There are less than 20-30 outbound links on the web page where your link is located 6) Anchor Text The proper anchor text is being used for the link (eg. “popular dog toys” instead of “click here”) 7) Dofollow The links are “dofollow” meaning the webmaster allows links on the website to pass “link juice” to other websites 8) Credibility Any external links are of high quality (ie. no links from pages with links to unrelated sites like Gambling, pharma, adult) 9) Link Location...

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