Social Media

Attract more customers using Facebook

Posted in Social Media

For small businesses, there are many opportunities to obtain more customers using Facebook. Showing dedicated messages, ads and offers to a segmented audience, can drive more customers. Make the most out of your advertising options with these four tips: 1. Effectively use Facebook Offers Facebook Offers is a great to draw the attention of your existing followers, to their friends and related audiences, thus making it a great opportunity to create an exclusive discount. Be mindful that Facebook may reject your ad if it has too much text. 2. Target your ads Create objects for your ads. For example: increase the visitors to your site. If you set you ad criteria to target a specific audience, your campaign won’t reach many people at all. On the other hand, if you barely specify any parameters, your campaign will go largely ignored and be presented to the wrong audience. 3. Test, test, test If your ads aren’t performing well, change it one variable at a time. Maybe the creative isn’t alluring enough, or maybe the call to action isn’t as clear as it should be. Even colours can make a difference to increasing the amount of clicks. If possible, split your budget multiple ways to run different ads to test these variables one at...

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Considering Creating A Facebook Page?

Posted in Social Media

The reasons for building out your small business Facebook page will depend on your goals and how you will measure your results. Below are 5 tips to measure your performance: Tip 1. Week-over-week percentage of change It’s useful for you, as the small business owner, to track the percentage of change. This will provide great insights to what type of content is working for you. Tip 2. Percentage of fan total growth By simply tracking the percentage of new likes against lifetime likes, you can determine your fan base’s average rate of increase or decrease over time. Tip 3. Percentage of active fans against percentage of hidden fans To develop your own tracking dashboard, simply look at the following comparisons: Percentage of increase or decrease of active fans against the previous week Percentage of increase or decrease of hidden fans against the previous week The number of active fans against the number of total fans, and The number of hidden fans against the number of total fans. By establishing these baselines, you can begin to track the average percentage of activity versus hidden content among your fan base. Tip 4. Fan base geo-location Facebook Insights provides you with a breakdown of the raw number of fans added based on...

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Testing Your Facebook Content

Posted in Social Media

Split testing is absolutely fundamental for your business. The ability to test, learn and optimise to improve results in short cycles has great advantages. Whatever you’re producing online, whether its a blog post, web content, or even a Facebook post, you should be split testing.  Facebook content is no different to any other medium in terms of the need to test.  If you’re launching a big campaign for instance, it’s important to know which part of the content is working for which segment of your audience. You should be asking yourself the following: What is the best time to post? How long should the posts be? What call to action drives conversions? Which images work best? Which audience segment responds best overall or to certain posts? Knowing the above will allow you to increase your conversions in this instance by optimising content length, image, time of posting, call to action message and targeting criteria. Sounds Great, How Do I Do It? Here’s How: The first step is to decide what you want to test and what you will measure as success for each variant.  Decide whether you want to test by age brackets, or by gender Once this framework is in place, set yourself parameters – for example with testing...

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Going Viral – Producing and Launching A Viral Video

Posted in Social Media

Producing and successfully launching a viral video can be challenging. There’s great effort involved in producing a video, but sometimes your video can fizzle out. So we have put together a few pointers to help you kick start your viral video: 1. YOUR VIDEO’S NOT FUNNY, THRILLING OR SHOCKING ENOUGH Videos that go viral all have one thing in common. People are thrilled by them, they cover their mouths in surprise and have the sudden urge to show them to other people. When you’re producing a video with the intent of going viral, you have to tap into those feelings of excitement, amazement and make it funny. 2. WAY TOO MUCH INFORMATION Keep it simple, stop adding to the message. One of the main purposes of a viral video is to build awareness of and/or interest in something. Leave the messaging and selling part of it for the areas that surround the video and the wider conversation,  and let the video do it’s job of going viral. 3. NO INFLUENCER OUTREACH The earned media approach consists of pitching bloggers, writers and influencers and making them care enough to share your video with their readers and viewers. 4. NO SOCIAL MEDIA SHARING STRATEGY You’ve made a great video, paid for initial...

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Which Social Channel Do I Need To Focus On?

Posted in Social Media

I have many small business owners approach me and ask, “So, which social media channel do I need to focus on?” The short answer is all of them. All social channels are fertile ground for generating leads. The key is not to put all of your eggs into one basket. Do you think LinkedIn is only for professional job seekers? Think again. Your business needs and wants as much exposure as possible on all of the social channels you can  effectively manage. Sound time consuming? That depends. Leads must be nurtured in one way or another. And up to 95% of qualified prospects on your website are there to research and are not yet ready to engage with sales, never mind buy. But, we know that as many as 70% will eventually buy from you or one of your competitors. Who would you rather it be? Time spent on social media, when spent efficiently and effectively, can yield results beyond what you may have imagined possible. Milkshake-factory takes social media marketing lead generation serious and we have realised amazing success from our efforts. Social Media does provide opportunities for going global. Here are some of our learnings we would like to share: 1. Don’t take yourself too seriously. It...

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Social Media Audit For Small Business

Posted in Social Media

Here is a quick overview of the five most common mistakes we’re seeing with small business, along with notes on how to correct these self-defeating issues. 1. The Wrong Metrics The most common metric mistake is emphasizing the number of fans you have over your competitors. The reality is that it doesn’t matter how large your social footprint is if fans aren’t talking about your content on Facebook and sharing your videos, tweets and or LinkedIn posts.  Enlightened brands use and monitor several more illuminating metrics, including brand sentiment, speed and quality of customer service resolution and engagement. 2. Too Many Handles And/Or Channels Once the social media bug began to spread across companies, every line extension of a line extension wanted its own Facebook page or Twitter account and/or Pinterest board.  IBM, for example, discovered through an audit that it had hundreds of branded handles on Twitter, and ultimately, they decided to reduce that list to only a few handfuls. Similarly, many brands are stretched too thin, jumping onto new platforms without the resources to keep their content fresh and their fans engaged.  It is better to just do a few channels really well than to be everywhere inconsistently. 3. All You, All The Time In a social...

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